Inline Sheng brand introduction

Beijing Neiliansheng Shoes Co., Ltd., headquartered at No.34 Dashilan Commercial Street, Qianmen, is famous for producing multi-layer cloth shoes at home and abroad. It is the largest manufacturer of handmade cloth shoes in China at present, and its sales form is retail and wholesale. The nature of the enterprise is joint-stock enterprise. The registered trademark "Inline Rise" was written by Guo Moruo. 1988 the head office of the company rebuilt the business building on the original site, with a business area of 1700 square meters. The exterior has the architectural style of the Qing Dynasty, with yellow tiles and red columns, golden painting, resplendent and antique, and the interior decoration shows national characteristics. Palace lanterns are hung in the shop, and the shelves are antique and realistic.

The company's project was operated and managed in the mode of 2 1 century, and the enterprise ERP system was established, which realized the information management of manufacturing, distribution and retail, financial management, data analysis and e-commerce. Through the company website, you can receive and transmit the business and product information of the company, its branches and franchisees at any time, and realize resource sharing. Customers can purchase goods online through offline B2C Lv Shang Mall or Tmall flagship store, or interact with offline management through Sina Weibo or Tencent WeChat. The rise of inline is becoming a new leading brand of Chinese time-honored brands to realize cultural change by using information technology. In 2002, it passed the ISO 900 1 international quality system certification. In 2008, it passed the ISO 1400 1 environmental management system certification, which promoted enterprises to save energy and reduce consumption, strengthened environmental protection and management, and ensured green and healthy products. Neiliansheng is the drafting unit of the national standard of China cloth shoes industry, and the Melaleuca cloth shoes and woolen cloth shoes have obtained patent certificates respectively. There are more than 3,000 kinds of self-produced shoes, forming an all-round product structure, mainly middle and high-end consumer groups, and boys and girls are our target customers. Our sales mainly focus on characteristic management, highlighting the traditional characteristics of products, highlighting the strong commercial and cultural atmosphere of century-old stores and the personalization of management. There are nearly 100 branches and counters.

The word "inline rise" is not only a font size, but also a brand. Deep thinking about the reason why the products of "inline rise" are enduring for a hundred years depends on the quality and good service of the products. The early "Preparing for the Journey" is the earliest customer relationship management file in China, and it has been compiled into the MBA course case base of Guanghua School of Management, Peking University. Nowadays, customers have become ordinary people, but the business philosophy of "treating each other with sincerity and being childlike" has been preserved to this day. "Inner"-refers to the inner court;

"Liansheng"-signals customers to put on the shoes made by our store, which can be promoted to the third level in court.

In the past, old Beijingers had a mantra: Ma Juyuan was on the top of his head, his feet were inline, and he wore eight auspicious clothes and four constant clothes around his waist. Here, "stepping on embedded shoes" means that you can wear embedded shoes, which is a show of identity.

Inline Ascension was founded by Zhao Ting in the third year of Xianfeng in Qing Dynasty (1853). Neiliansheng was founded in the third year of Xianfeng in Qing Dynasty (AD 1853), and its founder was from Wuqing County, Tianjin. I studied shoemaking skills in a shoe factory in my early years and accumulated some management experience. Later, General Ding, a senior official in Beijing, invested 2,000 silver shares to help open a shoe store. At that time, Zhao Ting thought that according to the situation of Beijing's footwear industry, there were few professional shoe stores in Beijing, so he decided to open a shoe store. The idea of the sedan chair bearer was to make boots for royalty and court officials. "Pushing in"-"Pushing in" refers to the imperial court, and "Pushing in" means that customers can put on the shoes made by our shop and be promoted to the third level in the imperial court.

Inline rose started from the production of Korean boots, and the soles were 32 layers thick. The special product "Melaleuca" sole uses 8 1- 100 stitches per square inch, and the stitches are evenly distributed. All products are handmade. Neiliansheng registered the boots, shoes sizes and styles of the civil and military officials who came to the store to make shoes. If you buy shoes again, you can send them quickly according to the required information. At the same time, it also provides convenience for junior officials to meet officials and give gifts in the DPRK. A detailed record of the size and style of shoes made by Beijing princes and nobles was born. At present, the main customers of shoe stores are ordinary people, but they still insist on customizing deformed or special needs, so as to keep the size and requirements of their shoes and meet the requirements of customers.