South Korea's well-known LG Group began to build its multinational enterprise map from the research and development of beauty products and daily necessities. Today, it has a history of more than 60 years, and it is the first company in South Korea to produce exquisite skin care products. 1947 LG developed the first bottle of maintenance cream, which opened the beautiful legend of LG. At that time, the cream box was outsourced, but with the hot sale of products, it began to invest in plastic research and development and production of cosmetic boxes, and then extended to electronics, semiconductors, industrial materials, petrochemicals, medicine, building materials and other products. At present, there are 52 institutions of different natures, all of which are recognized as leading positions in the world.
LG Group, which has always adhered to the concept of natural beauty, strives to realize everyone's dream of pursuing beauty. Cosmetics laboratory was established in 1950, which is the only internationally certified cosmetics maintenance research and development laboratory in Korea. Its strict quality management makes it the first beauty company in Korea to obtain CGMP international certification 1993. We will develop various brands, including: whoo (Hou), OHUI (Ou Hui), Xiulihan, CathyCat, ISA KNOX, Breathing, VONIN, THE FACE SHOP, etc. In particular, the demand for Asian skin, climate and age. And continue to research and develop new functional formulas, and set up a cosmetics research institute to improve product quality with science and technology, and inject new trends into the beauty market in China.
In addition to beauty products, daily necessities are the core business of LG's healthy life. Since the development and production of 1954 Lejin toothpaste, daily necessities that can take into account the concepts of environmental protection and green energy have been continuously developed. Including: oral products (toothpaste, toothbrush), cleaning and maintenance (soap, body maintenance), hair care (shampoo, conditioner), clothing cleaning (washing powder, softener), paper care (diapers, wet tissues), kitchen products (melon cloth, detergent) and so on. They are sold as raw materials. 199 1 exported abroad, and now the products are all over the world. In order to provide more services, 200 1, LG Home &; Healthcare Co., Ltd.), with an international business vision, brings more functional daily necessities and cares for everyone who wants to be beautiful, healthy and show their own style.