2. Another masterpiece of Dream Makeup Amore Company hired movie star Han Jiaren as the spokesperson and took the high-end quality route. The Korean market sells well, and the publicity in China market is also very strong, which can be regarded as Amore's brand specializing in China market.
3. Butterfly makeup LG's masterpiece, with the help of LG's group advantages, has a first-class response in the international market, but it also takes the high-end route and tends to be an international brand. Subsequent brands lack their own characteristics and their competitiveness is slightly weak.
4. Face shop
Noodle shops are famous for their simplified distribution channels (online direct selling and cosmetics stores). Over the past three years, it has become a popular Korean brand of skin care and cosmetics, and Gianna Jun is currently the spokesperson of the brand.
However, due to its unique business model, the operation of China market is rather chaotic at present, and many fake goods flood the market, making it difficult for consumers to distinguish the true from the false.
5, ITSSKIN (Italian silk):
ITSSKIN is a trendy brand under Hanbuer Cosmetics Company (Hanfo Group), one of the three major cosmetics companies in Korea, which has a unique effect in keeping skin healthy. The publicity is also very strong. In the early stage, the spokesman was Eric in the myth. At present, the spokesperson is Jin Fan, who has good publicity influence and excellent sales performance.
At present, ITSSKIN is mainly a specialty store in China, and there are not many sales in other channels, so its specialty store should be given priority when purchasing.
6. Lan Zhi:
Pacific Amore Group's high-quality masterpiece is the top three cosmetics in Korean women's cosmetics market share. At present, the products sold in China market are mainly joint venture products, so if you buy them, you should give priority to physical stores.
7. Etudes (Ellie):
One of the mainstream brands of cosmetics in Korea, mainly with lovely and dreamy style. The advantage of etude lies in its makeup and distinctive style. No matter the number of brands or the design concept, its make-up is leading in South Korea, and the make-up products sold in China alone exceed 100 varieties. It is a pillar brand in the field of Korean cosmetics.
8. Skin food
One of the pillar brands in Korean cosmetics industry is famous for its comprehensive product line coverage. Product categories are quite diverse, including: make-up, maintenance, shower gel, etc. And even the cleaning and maintenance of children. Because we have our own factory, the product quality has been kept at a stable level.
Skin food can be said to be a comprehensive brand, the only drawback is the lack of main fields and products. At present, the domestic market is dominated by specialty stores, and the sales situation can be said to be tepid.
9. Samsung Electronics
Deoproce is a brand owned by Samsung. The brand is endorsed by Song Hye Kyo Jing, South Korea. Its products are excellent and the price is approachable. It is famous for its pure natural concept without adding any chemical components. Deoproce has been making stickers for other companies before, and the famous Lan Zhi mask is actually produced by their company. In recent years, Samsung began to set foot in the cosmetics industry. Because Deoproce's products are of high quality, but there is no better brand, it first entered the sight of Samsung Group. Subsequently, the two companies jointly launched the Samsung Deoproce cosmetics series. At present, the sales in the domestic market and China market are still in the development stage.
10, Misa (Misa)
China's famous MISSHA (Misa) is the brand of Korean ABLE C & ampC Co., Ltd., which is famous for its low-end price and high-end products. Its stars have always been very good, and its spokespersons include Yuan Bin, Zhang Dongjian, Bauer, Zheng Roumei and so on, with a huge lineup.
At present, MISSHA operates in the China market in the form of direct sales and franchise stores, and still maintains the route of low-end price, with good product quality. But it is not as good as Korean domestic design, and it needs to reduce many elements.
In addition, there are some very good brands, including: INNISFREE (Yin Feng, Shi Yue), ISAKNOX (Luo Yi Purple), LACVERT (Lagbert), ESCADA, VATANG (Bai Ting), COREANA (Corea Na), SOMANG (Hope), vinistyle, ENPRANT (Impalan) and so on. As for other brands, they may be limited to the domestic market and lack the strength of external development, which makes them unable to occupy a long-term dominant position in the competition.