Internet medical care has become a slogan again, and all capitals are competing for "user value"

In recent years, the government has issued a series of policies and measures to support Internet medical care. However, how to develop, the whole industry is still in the stage of crossing the river by feeling the stones.

It is understood that the patient portal of Zhejiang Internet Hospital Platform is currently located in Alipay. Users can access the platform by opening Alipay APP and searching for "Zhejiang Internet Hospital Platform". The platform provides online consultation, online follow-up of chronic diseases, online contract signing of family doctors and other Internet hospital services for residents in Zhejiang Province.

Internet medical care has entered a new era.

According to the requirements of the Opinions of the General Office of the State Council on Promoting the Healthy Development of Internet+Medical Care, the National Health and Wellness Committee and state administration of traditional chinese medicine issued three documents: Management Measures for Internet Diagnosis and Treatment (Trial), Management Measures for Internet Hospitals (Trial) and Management Regulations for Telemedicine Services (Trial) on September 20 18.

Last year's intensive New Deal gave Internet hospitals legal status, which indicated that Internet hospitals had entered a new period. In the eyes of the industry, this also means that Internet medical care has entered a period of standardized development and strict supervision.

It is worth mentioning that the Measures for the Administration of Internet Diagnosis and Treatment (Trial) and the Measures for the Administration of Internet Hospitals (Trial) stipulate that the state implements access management for Internet diagnosis and treatment activities and Internet hospitals. In order to ensure the medical quality and safety bottom line of the new format of Internet medical services, provincial health administrative departments are required to establish a unified supervision platform in the province before implementing Internet diagnosis and treatment and Internet hospital access; All medical institutions that carry out Internet diagnosis and treatment activities must be traceable and open their data interfaces to the regulatory authorities.

According to Ali Health, Zhejiang Province is the first Internet hospital platform integrating service and supervision: as a pure public service platform, the platform provides online consultation, online follow-up of chronic diseases, online signing of family doctors and other Internet hospital services for Zhejiang residents through Alipay and other portals. As a supervision platform, the platform not only provides space for "cloud consultation room" and "cloud hospital" for medical institutions, but also provides real-time supervision for all medical institutions providing Internet diagnosis and treatment services through data access.

It is understood that the content of supervision includes the supervision of online medical institutions and medical subjects; Supervise the qualifications of doctors, nurses and pharmacists; Prescription supervision; Supervise the contents of diagnosis and treatment; Service quality supervision.

In addition to Zhejiang Province, many places have increased Internet+medical health.

For example, on October 22nd, 65438, the Implementation Opinions of the General Office of Shaanxi Provincial People's Government on Promoting the Development of "Internet+Medical Health" (hereinafter referred to as "Opinions") was released. The opinion puts forward that in 2020, the policy system supporting the healthy development of Internet medical care in Shaanxi Province will be basically established, the infrastructure support system will be gradually improved, and medical and health informatization will be applied among the government, medical and health institutions and residents. The medical and health service industry has developed in an all-round way, and the supply of medical and health services is more optimized, intelligent and accurate, and the relationship between doctors and patients is more harmonious. "Internet+medical health" has become an important driving force for the innovation and development of social services.

Who can dig real money from all walks of life?

Under the background of the development of Internet medical standards, various capitals have been overweight.

Ping An Hao, an Internet medical head enterprise, was listed and traded on the main board of the Hong Kong Stock Exchange, which started the first shot of Internet medical listing. Then, the micro-medical group announced the completion of a $500 million Pre-IPO round of financing with a valuation of $5.5 billion.

According to the report released by Kaidu Consulting, by 20 16, there will be 25 Internet hospitals in China, and by 20 17, the number of Internet hospitals in China will rise to 48, to 20 18 1, and the number of Internet hospitals in China will be 165438+.

According to the data of the 20 18 interim report released by Ali Health, all business lines of the company have experienced explosive growth. Among them, the income from pharmaceutical self-operated business 16.0 1 billion yuan, with a year-on-year growth rate of 100.2%, the business of pharmaceutical e-commerce platform was 225 million yuan, with a year-on-year growth rate of 234.6%, and the consumer medical business was about 300 million yuan, with a year-on-year growth rate of125./kloc-0.

An untapped market

Internet+medical and health sector, in addition to Internet diagnosis and treatment, also includes two parts: medicine and medical insurance. Among them, the medical part involves a huge market and medical e-commerce business.

However, some insiders said that selling prescription drugs online also faces many challenges. For example, prescription outflow involves the interests of hospitals and doctors, and the implementation of the policy depends on the future promotion of the government. In addition, the problem of safety supervision may lead the government to be more cautious.