It is understood that the convenience of pet smart products in daily life has helped some shovel officials and solved some pet feeding problems. Many pet parents who have used smart products also expressed their satisfaction with the smart pet products, hoping to have better smart pet products in the future.
According to "20021China White Paper on Pet Consumption Trends", the scale of pet economy in China is nearly 300 billion yuan, and it is expected to reach 445.6 billion yuan by 2023.
Among these pet owners, the post-90s generation is the most important pet group in China, accounting for 33% of the total number of pets in China. Secondly, the post-80s generation accounts for 27% of pets in China.
The younger generation of post-90s and post-90s pet owners can no longer "stay" in the traditional pet rearing methods. They have a busy life and little time, so they need to rely on smart products to take care of their pets.
Therefore, a series of emerging technology pet products, such as intelligent pet companion robot, intelligent cat litter basin, intelligent pet nest and intelligent pet water dispenser, are moved home, so that pets can live at home with a sense of technology.
The data shows that Tmall kicked off this year, and pet smart devices have become one of the most popular choices for young shovel officials, with a year-on-year increase of nearly 1.50%. Pet intelligent companion robot, automatic feeder and intelligent cat litter basin were selected as the top three streams in the field of cute pet intelligence.
It is reported that this year's activities in 520 yuan can receive large coupons, and more commodities will be reduced in price, and a large number of commodities will hit new lows. To some extent, this also makes the post-95 s and post-00 s more aimed at "big pets" and add a wave of new equipment for their babies in the activities.
Xiao Wei, a Chengdu girl, has two dogs. In order to take the dogs camping, Xiao Wei and her boyfriend bought a full set of camping equipment for the dogs on the platform, and also bought a folding pet cart, which they usually take out for a ride.
Xiao Wei said that he had planted a pet cart of nearly 1,000 yuan in the pet community before, and it was very cost-effective to use the full discount coupons, and he was willing to spend money on his dog.
During the day's activities, products such as cat and dog summer clothes, pet helmets and pet trend carts all increased to varying degrees, and various trends such as wigs, hair accessories, raincoats, helmets and frisbee toys became more and more popular. ?
After 95, the boy Xiao Zhang ordered a pet skateboard for the dog. In less than a week, the dog learned to play. Now he takes his dog and skateboard with him when he goes out for a walk every day, and he has a good time himself.
In Xiao Zhang's view, pets are not only pets, but also friends and family, so he is willing to buy some fashionable toys for them to play with.
From the consumption data of pet Tmall, it can be seen that pet food and cleaning products have gradually developed in the direction of intelligence and trend, and the relationship between pets and shovel officials will become closer and closer.