Qianxin Town breaks through the traditional agricultural management ideas and uses Internet thinking to promote "Qianxin Town+",that is, the business model of base (production and experience)+terminal (family dining table). In terms of base (production and experience) construction, around the theme of "family leisure vacation+health and recuperation", traditional agriculture and leisure recreation are organically combined to form a multifunctional, compound and innovative original ecological experience area. Production base: A 10,000-mu ecological organic tea industrial base integrating tea picking and sightseeing, a free-range raising base with more than one million chickens, a manual oil mill integrating production and traditional cultural experience have been built, and a 10,000-mu modern ecological standardized camellia oleifera base is being built. Leisure and Holiday: Four scenic spots, namely Sakura Valley, Jingxin Lake, Muxin Valley and Qian Shan Temple, have been planned. A catering center with the theme of "Bamboo Banquet" of bamboo culture has been built, and a village experience center, a tree-top villa, a rammed earth hut, a forest hot spring, a racetrack and other leisure and holiday facilities integrated with nature have also been built.
Family dining table terminal, centering on "Qianxin Town Online Mall", provides diversified ecological agricultural products for "villagers". Relying on100000 mu of self-owned forest land, we will vigorously develop industrial projects such as organic tea, pure bamboo chicken, camellia oleifera, vegetables and dried bamboo shoots to provide rich agricultural products for "villagers" and consumers. The company independently registered two brands of "Qiancha" and "Gewuyuan", and launched a series of products such as spruce, Longshan, Sequoia and Xiang Jie. 2065 438+02-2065 438+04, the product won the national tea appraisal special prize of China Tea Society for three consecutive years, and won the gold medal of the ninth and tenth international famous tea and the gold medal of Shanghai International Tea Expo. "The Source of Wu Ge" was awarded the famous trademark of Jiangxi Province. "Qianshan Chicken" has now stocked hundreds of thousands of bamboo forests and successfully sold them in WeChat business. The bamboo forest chicken project has adopted the form of "company+farmer", and has successively cooperated with farmers to realize the "one household, one mountain nest" free-range breeding model. Alpine camellia oil, eggs, honey and winter bamboo shoots have all been produced and sold online. In addition, "Qianxin Town" is integrating local specialty navel oranges, and ecological agricultural products such as rice, soybeans and fruits can meet the villagers' family dining table through online and offline linkage, removing intermediate links.
Qian Xin Town will use Internet thinking to build an e-commerce platform, establish an eco-agricultural industrial alliance with strategic partners, practice the new development concept of modern eco-agriculture version 3.0, and contribute to the construction of beautiful countryside in China.