However, many people's views on sex props are still stuck in the past, and they always find it difficult to talk about it. They think it is very difficult to use sex props. However, for the increasingly mature sex prop market and the change of views, sex props are set to be popular.
Analysis on the Market Size of Sex Products
According to relevant statistics, China is the largest producer of sex products in the world, and the market size of sex products industry in China in 20 18 was 92.75 billion yuan. By 2020, the market scale of sex products industry in China will grow to1368.2 billion yuan, and the consumption of sex products is sinking. The consumption growth rate of second-tier cities and cities with five lines and below will surpass that of first-tier cities and become the main consumer market of online products.
Another set of data shows that the penetration rate of Japanese sex products reaches 74. 1%, while the penetration rate of domestic sex products market is only 38.5%. Did you find it? China's sex market can not only expand and maintain high growth, but also be realized only under the condition of low permeability. The future of sex products is still a blue ocean. It is estimated that by 2025, the market size of sexual health products in China is expected to reach 5.45 billion US dollars, with a compound annual growth rate of 9.58%.
Analysis on the user groups of sex toys
According to the survey data of Ai Media Consulting, 34.82% of the respondents will want to try to use sex products, and 28. 13% of the respondents think that sex products can make people happy and make their lives more harmonious.
From the age level of consumers, the post-85 s and post-90 s are the main consumer groups;
Judging from the marital status, nearly 80% of online sex goods consumption is completed by married people, and the proportion of married women who are pregnant and married is particularly prominent.
At the same time, the emergence of her economy and the popularity of self-satisfied consumption have reversed the sales of household appliances for women and men. According to the data released by Zhiyan Consulting, the annual growth rate of female household appliances sales in 20 18 and 20 19 years reached 1 14.4% and 67.2% respectively, far exceeding the growth rate of male market.
Bottom line: Young people are the most important thing to break the circle of sex toys, and female consumers are the key entry point to break through the increment of users.
As can be seen from the above data, sex props have been gradually accepted by the public, and the market is still growing, which indirectly shows that there will be more and more friends around you who use props. For a simple example, you would blush when you mentioned sex props ten years ago, but now many young couples will buy related props on e-commerce platforms. Maybe there are secret props hidden in a corner of your bedroom.
The Double Eleven commodity activity is coming!
The above is nothing more than telling everyone that using and buying props is no longer a secretive thing, and many people's cognition of props has begun to accept and use normalization, so you are sure not to buy some favorite props at the Double Eleven, for yourself and for your partner?
Darkroom also provides double eleven discounts for everyone. You can get double discount through the official WeChat account on the website or click here. First, the activity discount of the mall itself. Second, click on about us to contact customer service after purchase, and there will be a discount!