Speaking of illustration, I believe everyone will be familiar with it. Illustration, writing in a golden age. Illustrators are also favored by many young people. Whether it is advertising, animation, publishing industry, or becoming a freelance illustrator, the salary is very optimistic.
Especially in recent years, with the rapid development of technology companies, the illustration market has expanded rapidly, and the demand for illustrations is growing! Judging from the development trend of illustration in the past hundred years and the environment of the Internet, the market demand for illustration will only increase in the next decade, and the demand will increase!
Diversified expression techniques make illustrations have strong ornamental value. The depth and breadth of the design theme make the content of illustrations rich enough to show more unique artistic charm. Images and scenes created by illustrations have also become common symbols in daily life.
in a
visual communication
In today's multimedia era, illustration is a good choice among more ways of communication. Diversified expression techniques make illustrations have strong ornamental value. The depth and breadth of the design theme make the content of illustrations rich enough to show more unique artistic charm. Images and scenes created by illustrations have also become common symbols in daily life.
Two _ thieves, you can have your rivers and lakes and legends in the illustration world.
Illustration has a bright future, but I want to ask, even if it is promising, does it have anything to do with you? No matter how promising you are, you won't come in vain. You can only be a spectator. Instead of being a witness of life, we should be a creator of history and improve our illustration ability. Even if there is no foundation, you can start from scratch. You have to study, and when the opportunity comes, you can show your talents. I feel awesome, really awesome. They are two different things, and there is a big gap. The former is self-righteous, and the latter is self-righteous.
True kung fu
If you want to really improve your illustration skills, you can learn from a great man I know. He teaches board drawing illustration, based on board drawing. This is also the mainstream direction of illustration. At eight o'clock every night, you will give a lecture for about two hours. Of course, it is a free live broadcast, which not only explains the knowledge of painting in an easy-to-understand way, but also tells you the thinking of painting, the concept of illustration and the whole logical design chain. Students who want to learn can go to Yu Rou's WeChat (homophonic): the first one is w9, and the last one is Kaka. Just combine the above two groups of letters in order.
Learn from powerful people and you will become a more powerful person.
Play with the strong, and you will become the strong.
Play with the weak, you can only be the weak,
How the people around you are determines the height of your development
Three blades are used as rake knives?
Keywords commercial illustration, freelance illustration, poster design, publication design,
Animation design
, web design and so on.
Can illustration become a lifelong career?
Whether a thing can last for a long time depends on whether the feedback from the external environment and the internal environment is good.
The external environment refers to whether painting illustrations can bring you ideal income, social recognition, career growth, self-worth recognition and so on. Internally, you are yourself, your talent, pattern, long-term development, etc. , including health, will affect the outcome of your problem. If we can maintain a good cycle, it can naturally become a lifelong career.
If you reduce the mailing rate of stupid pure tips, the future can be in your hands.
I think the employment prospects of illustrators are good. The free elements, passionate creativity, dazzling and fashionable colors and expression techniques contained in illustrations can infect people's emotions.
So that people can get visual pleasure and understanding of life while obtaining commodity information.
1, freelance illustrator.
At present, freelance illustrators occupy a large proportion in the illustration market.
Freelance illustrators mainly publish their works continuously on major illustration platforms.
The salary is about 4 thousand to 8 thousand.
2. Illustrator team.
Join the illustrator team, you can have a stable salary and communicate with designers in time.
Then the ability can be greatly improved! Illustrators are designers who use painting language as their design means. Illustration realizes creation.
freedom
The best way is actually to realize the interoperability between products and designs.
To create a brand through an illustrator's personal work, the salary is about 6 thousand to 20 thousand.
3. Create a studio.
After joining the team, you will find that many things are involuntary and your own.
design concept
Creativity also needs to be adjusted according to the brand, so some illustrators set up their own studios after accumulating certain contacts, resources and funds. However, the operation of the studio will cost you a lot of time and energy. After your personal works and some brands are authorized, make sure that you have a stable monthly income before you develop in this area. At this point, you are paying for yourself!
6 _ Take a picture of the bed and be a diligent person.
Commercial illustration is for enterprises. The necessity of existence is that it is produced and served for some commercial purpose. Commercial illustration has a strong purpose, not simply expressing the designer's personality and mood, but serving a specific thing. Therefore, it has a very clear purpose, but also restricted by these purposes, requiring a clear theme of appeal.
In people's practical activities of seeking and using information, visual designers are required to consciously master and abide by design activities. When describing product features, some external features are easy to describe, while the internal concepts are vividly explained, that is, charts. Commercial illustration requires correctly handling the relationship between graphics and words. Only in this way can people easily understand and believe, and finally can people deepen their impression of this effect.
1. The theme is clear.
Commercial illustrators need to master a single purification method in the future, and designers need to organize things skillfully on the basis of observing the essence of things. All unnecessary factors are filtered out to meet the requirements of brevity and vividness. Let the theme of the design, that is, the specific information to be conveyed, be very clear and closely focus on the theme.
2. Unique creativity.
Creativity is the soul of commercial illustration. To sell goods in the fierce commercial war, we should have good ideas to attract consumers' attention and make them willing to accept the information conveyed by commercial illustrations. Creativity makes commercial illustrations present designers' unique ideas, unique perspectives, unique interpretations and uniqueness.
Means of artistic expression
To make illustrations attractive and the prospect of commercial illustrators arouse the interest of the audience, thus achieving the ultimate goal of transmitting information.
3. the truth.
The creativity of commercial illustrations should be honest. In order to persuade the audience to accept the goods or services provided, it is necessary to talk frankly with them according to their interests in order to gain their trust. The novelty of creativity is the first step to attract the audience, and the truth is the second step to win the trust of the audience.
4.*** Ming.
A creative commercial illustration can arouse the audience's interest. Only the creation based on reality can win the trust of the audience. Just doing this is not perfect, and it needs to be infectious enough to urge people to take action. Whether people take action or not depends on the attractiveness of the works after artistic treatment.
5 the pictures and texts are consistent.
The former is based on emotional induction to stimulate the interest of the audience and sing; The latter is based on rational persuasion. The supplement of words helps to guide the audience's thinking and clarify the designer's intention. Therefore, graphics and words should be organically coordinated and complement each other. It's hard for the audience to understand that we can't be apart from each other.
Now people's demands are not only material, but also spiritual. Therefore, in order to improve the competitiveness of commercial illustration, it is necessary to have clear description content and increase its aesthetic feeling. Beauty is more in line with modern people's aesthetic psychology and emotional needs. The simple expression is to summarize and integrate the object and highlight its basic characteristics. However, commercial illustration must have a distinct design theme and make it stand out through a single purification treatment. No matter what kind of media or expression is adopted, certain design criteria should be followed. For more basic knowledge about commercial illustrators, please.
How to manage designer 1 and team recruitment
For a design manager, the first thing to do is to ensure the output of the design team and give stable design support to other teams in the company. Then the first thing to do well in management is to build your team and find the right designer. A high-level designer is hard to come by. When the company HR finds you a suitable designer, basically,
pennies from the sky
Things. The author's designers are recruited through non-corporate channels. Look for it in the designer community. I have recorded the situation of designers, people with works and everyone in my city. Contact one by one. Understand their company and personal situation. High-level designers, I pay attention to their trends and wait for opportunities to recruit. For intermediate designers, I can pay attention to their growth trajectory and supplement them in time. This is a very energy-consuming thing. Of course, the benefits are obvious. When I need it, I can find the right designer quickly. But also to understand their dynamics, designers are also very concerned about the group. They also want to find out the team situation and even the team leader before the interview. This will have a much higher success rate than the cold recruitment process.
2. Classification of team roles
Excellent teams are not all top designers. Is to be reasonably matched. Just like the basketball team. If there are not five excellent all-star players on the court,
chemical reaction
Still can't beat the reasonable grassroots team. Take a design team of about 7 to 8 people as an example. From professional requirements 1 to 2 senior designers, they can independently complete large-scale design projects and have rigorous thinking on every detail of the page. 1 Designers who are good at illustration solve the illustration settings of various character scenes that may appear on the page. 1 People who are good at graphic design
User interface designer
Solve various icon graphical interfaces in the interface. 1 Good at font design
Art designer
Can solve some titles or special font designs in e-commerce or banner. Of course, it takes two intermediate designers to solve a large number of complex interfaces, and the design difficulty is slightly lower. The strengths of the team complement each other, so that a team can react quickly and solve design problems. reality
team building
There is a great chance that designers with these characteristics will not be recruited. But as a design manager, we should consciously pay attention to recruiting designers with these characteristics, or cultivate the characteristics of designers internally.
3, team decentralization
A person's energy is limited, and it is best to have about six personal managers. So how should the remaining designers manage? I will delegate power to designers according to their work and daily management. In the work item,
Interactive design
Teacher,
Visual design
Teachers and front-end designers usually work together on a project. At this time, they temporarily formed a small design team. Interaction designers are more suitable to manage this design team temporarily, because interaction designers know more about the progress of the whole project. Moreover, when the project is in the middle of visual design and front-end design, the prototype design of interactive design has ended and there is still free time. So I just need to know the progress of the project from the interaction designer. Daily management can allocate authority according to personal personality and expertise. For example, there is a banner submitted by a large number of departments in web design, and various font designs may be used on the banner. In order to avoid font infringement, I will authorize designers who are very experienced in font design to review and distinguish various infringing fonts. Of course, if there is any infringement problem, I will also look for him. Not to satisfy the pleasure of being an official, but to let everyone in the team feel and share the responsibility.
4. Team motivation
Large Internet companies generally have a strict salary increase system, so don't always expect to boost morale through salary increase. Then daily team encouragement is very important. In 2009
McKinsey (company name)
A survey on the most motivating factors of employees shows that the top two are "public praise from direct leaders" and "attention from leaders". In addition, in terms of praise, the positive impact of public praise on employees is magnified many times than that of private praise. Because at this time, you create not only your personal recognition of the employee, but also the recognition of the entire team. So managers should not be stingy with your praise at the right time. Take time to meet one-on-one every week, which may be the most important way for you to retain the best employees. In this intimate conversation, you can talk about anything, including upcoming projects, recent customer news and so on. It is in these conversations that managers can well understand employees' views on the project, employees' personal feelings and so on. In addition, you can become good friends with team members after work, which can make your management smoother. Like attending a private social gathering or something. But there is a red line, that is, don't get too close to one employee of the company, which will cause dissatisfaction among other employees. Because there will be suspicion of unfair management.
5. Professional study
Resignation is a problem that every manager has to face. There may be all kinds of problems in resigning, such as poor salary, colleagues' relationship and boring projects. In fact, these reasons are a bit "hopeless" in summary. The most important factor for designers to stay in your team is to keep learning and growing. Therefore, in order to keep your employees motivated to work hard, you should create a learning culture. For example, professional sharing, everyone wants to share their design experience regularly. The advantage of this is that designers can consciously organize their own design projects regularly. Or sum up your own design ideas. Doing is one thing, but whether it can be systematically sorted out and shared is another. This not only improves the individual's speculative ability. It also increases the collision of professional exchanges within the team. The personal growth of designers depends very much on the team atmosphere, and both teams and individuals need continuous growth. When the whole team is dead, everyone is fighting alone, which is the lack of design management. The departure of the designer is not far away.
6, improve their own quality
In the technical team, it is always important to serve the public professionally. A leader with weak expertise, the following employees must be dissatisfied, but now they are unable to resist. If one day you scold your employees for not doing something well, the more courageous employees will say to you: Leadership, this thing is really difficult. I have tried many times, but I still can't do it well. Or I'll watch and learn! "It is estimated that you will be embarrassed. Of course, specialty first should not be the goal of the design manager. Good leaders will recruit talents who are better than themselves, because you are not necessarily better than team members in a certain professional field. As a manager, you should have a higher vision and receive more company-level information. According to your own understanding, collect and convey to team members, and allocate various resources to solve problems. Therefore, the value of a good leader lies in realizing the value and growth of designers, making up for the neglect and deficiency of the whole team, thinking about strategies, strengthening implementation, and making everyone and the team better.
What are the routines commonly used by excellent UI designers: 1, the most basic and professional UI design ability;
When you go to a company for an interview, I will chat with you out of courtesy, but whether there is an opportunity for the next interview chat, UI design ability is basic, and it is the most basic ability in this industry. Whether it is a supervisor, a senior UI designer or a senior UI designer, it is necessary to examine the ability. According to different levels and positions, the requirements for examining UI design ability are also different. For example, ordinary UI designers are required to design more exquisite web pages.
Ui, appui, icons, illustrations, etc. . It is best to understand all these aspects, one of which is the specialty.
For example, which design software or tools are commonly used, what shortcut keys are available, and so on.
Mobile APP design tutorial: Mac design tool sketch self-study APP design resources summary
In this way, after entering the company, you can have the opportunity to be responsible for the design of a certain subdivision demand; If there is no specialty, basically everything becomes a handyman. Basically, if you don't enter the second interview or have no chance to enter the interview at all, there is no doubt that there is a gap between the professional UI design ability and the requirements of this recruitment position. Professional design ability is not all, but the foundation is the stepping stone to get a position and interview.
Therefore, when you interview an ordinary UI designer, when a person in charge euphemistically tells you the news and doesn't receive the second interview notice, don't be silly to think about whether the communication is wrong or the question is not answered well. These are not the core reasons, the core reason is that the design ability is not enough.
Most companies will ask you some basic knowledge of design from the following aspects:
First of all, I will ask some basic design theories: six common UI design theories and design rules to share.
1. Color matching theory:
If what is warm color, cold color, forward color and backward color, what color means? For example, what color is good for e-commerce websites? Why?
Color matching specification of Android MaterialDesign and recommendation of online color matching tools, CORD, inspiration source of excellent APP design color matching, appreciation of APP color matching video course of APP Design College, 15 Comfortable color matching and color extraction scheme | Design color matching course.
2. Modeling and composition theory: such as perspective and simple deformation principle.
3.css and HTML: basic box model, several common layout methods, common bugs in ie6 and so on.
4. Check your UI design works:
Work is the highlight of the interview. First of all, you should give the interviewer a good answer in quantity. Don't fool people with two or three works, and feel that you don't attach importance to this interview. In addition, we should have our own understanding of the works and express our views when introducing related works.
This is a very important part of the interview process for junior UI designers. For example, what UI design projects have you done, how you designed them, what design skills you used, and so on.
How to compress available pictures? How to design the color of a web page? How to classify and prioritize page information? How to structure a page and a website? Finally, how to skillfully use the software to complete the design?
2. thinking ability;
For ordinary UI designers, just do the first thing well. Even minor faults, such as laziness and lack of passion, can be tolerated. After all, the company only asks you to design well. If you are a senior UI designer or a senior UI designer, your thinking ability is very important. It is difficult for a designer without good thinking and learning ability to be advanced or senior. So what is good thinking ability?
For example, the leader told you that the company should have a fresh e-commerce project next, and you should do the first version of the demo design! If you can abstract this sentence into a complete prototype, interaction and design draft, and make a rendering, you will almost have a certain thinking ability, but the height and correctness of thinking depends on your rendering. The better your thinking ability, the easier it is to concretize abstract problems.
Therefore, leaders often tell you what to do, and the demand received is often a word, a direction!
It is often done by senior designers and leaders to abstract a sentence and a direction into something to do through careful thinking.
Design books related to interactive psychology, and cognitive design begins with psychology.
3. Self-learning ability;
Everyone has a certain learning ability, but what is the difference between strong and weak learning ability? Test it yourself:
Primary learning ability: if you encounter problems in ps or ai, you can refer to your own resources to solve them.
Intermediate learning ability: there is a task, you know the direction, and you can learn to solve it yourself. For example, if you can't do anything now, the leader will ask you to draw a 3D rendering of the company canteen design with 3DMAX before noon tomorrow.
Advanced learning ability: have a goal, be able to explore ways to achieve the goal and find the means to achieve each method. For example, the boss asked you to make me a shopping app tomorrow. You can think that if you want to make an app, you must learn to design, code, design, code, data structure, UI designer, and then you need to learn ps and ai first. If you can break down a goal into countless small tasks and learn to do it yourself, you can finally make an app by yourself.
Store, then you can prove that you have good learning ability.
The above examples are extreme, but in fact, many people think they can learn. In fact, they are just looking for information to solve a problem. When others tell you what to do, you follow the gourd painting gourd ladle. This is not called learning ability, or it can only be called very basic learning ability.
4. communication skills;
If you are lucky enough to be a supervisor and director, congratulations, communication skills will be the most important ability you need to improve next. Make others comfortable, make others willing to do things for you, and coordinate controversial things. . . And so on all need to be solved by communication. .
In addition to the above, more advanced UI designers need more complex abilities, others include project management ability, team building ability, industry analysis ability and so on.