Sales Manager 1 How to write the annual work plan?
First of all, establish a United, motivated, stable and well-trained sales team.
The development of the company should be based on sales performance first, and sales talents are the key to achieve higher sales goals. Some people may think that the automobile industry is very hot now, customers take the initiative to come to the door, and salespeople just go through the motions, so there are not many requirements for the quality of salespeople. I want to say that this is actually a wrong and dangerous view, and we should look at the problem from a height. Nowadays, the market competition is becoming more and more fierce. Looking back on the automobile market in 20__ and the first half of 20__, consumers' buying behavior is becoming more and more rational. Only first-class salespeople can accurately and effectively convey brand value, advanced technology, quality service and even brand value-added behavior to consumers. Dongfeng _ _, as an old brand in China, has mature technology, high quality and reliable service. What's inside is by no means something that an ordinary person can express. Therefore, the first priority of my work is to build a cohesive and lethal sales team and make it the first service team in the automobile industry.
1. Selection of personnel I believe that your company has many first-class sales talents. But the survival of the fittest, good talents have higher standards to measure. In my opinion, five basic qualities necessary for professional sales talents are indispensable, namely, correct attitude, professional knowledge, sales skills, self-appointment and performance of duties.
2. Personnel training. In this information society, only by constantly arming ourselves with knowledge can we be in an invincible position in society. Our sales staff will constantly absorb new knowledge and get more information. It is necessary to plan well and conduct professional training on a regular basis. Sales etiquette, product knowledge, sales skills and standard sales processes are all compulsory courses for sales staff. In the method of training, we mainly pay attention to the systematization and consistency of training content, and build a regular army of automobile sales.
3. Establish an incentive mechanism to increase the enthusiasm of sales staff. For example, dividing the basic salary+commission into basic salary+commission+bonus and dividing the sales staff into clear grades (detailed report) can promote the enthusiasm of employees, improve work efficiency and achieve a win-win situation for the company and employees.
Second, standardize the management of exhibition halls.
1. Carry out 5S management (sorting, rectifying, sweeping, cleaning and self-cultivation) of the exhibition hall, and build a standardized and modern exhibition hall (plan the specific details).
2, personnel specification should have a detailed and careful exhibition hall duty plan, a clear division of labor, clear responsibilities, and gradually develop good habits.
Third, increase the publicity of _ _ brand, improve brand influence, give full play to the role of brand effect, and promote sales with brand.
I selectively investigated several people, including car owners, car buyers, people familiar with car brands and blind people. If everyone doesn't know much about this brand _ _. Indeed, my in-depth understanding of _ _ is also recent. As we all know, the brand is simple and concentrated in product promotion, with obvious effect and deep impression, which is beneficial for consumers to be familiar with products and stimulate their desire to buy. Therefore, we must strengthen the promotion of _ _ brand every day:
1, store promotion. Including eye-catching store signs and print publicity, face-to-face oral publicity between sales staff and customers, printing and distributing advertising materials, small gifts with brand store signs and so on.
2. Outdoor advertising. It is suggested that there should be at least one Dongfeng _ _ large advertisement with shocking effect at the connecting section of expressway or automobile city.
3. Automobile exhibition. Including the key auto show of _ _ every year, as well as the exhibition tour of towns and counties. _ _ has always been a brand for ordinary consumers and popularization, and we should make it more deeply rooted in people's hearts.
4. Let every employee of the company participate in publicity, publicize the store and brand, and consciously publicize it anytime and anywhere, publicize all employees and sell all employees.
Fourth, market research, analysis and forecast.
1, know yourself and know yourself. We should investigate and analyze the main competitive products of each model in the market. Specifically including brand, parameters, price, characteristics, etc. It is very helpful for us to master these. I need to know more about the competition.
2. Selling points, consumer groups and accurate market positioning of our products.
3. We should also keep abreast of the prices and policies of neighboring cities, especially the 4S shops of our peers.
4. Develop the secondary market, give full play to the role of auto trade in counties, make it easier for secondary dealers in the early stage, and improve the overall sales of the company (make detailed plans for specific details).
Verb (abbreviation for verb) to achieve sales target.
Make a specific layout according to the sales task assigned by the company. The arrangement of time and personnel should be implemented. Personal strength is limited', the strength of the team is infinite, and a good team is created to increase sales. As a department manager, if you want to do your job well, you must first maintain a high degree of ideological consistency with the company. I always believe that only by conscientiously implementing the company's articles of association and obeying the company's leadership can we eliminate all interference, overcome all difficulties and do a good job in management. In my work, I resolutely carry out the instructions and regulations of the company leaders. Never relax your study and keep up with the development of the company.
How to write the annual work plan of sales manager II
In order to further develop the national fitness cause and extensively carry out the national fitness campaign, according to the requirements of the National Fitness Regulations and the National Fitness Implementation Plan of _ _ province, combined with the actual situation of our city, the national fitness implementation plan of _ _ city (20 _-20 _ _) is formulated.
I. Basic principles
(1) Adhere to the adaptation of mass sports to economic and social development, closely focus on the work of the municipal party committee and municipal government, and promote the progress of social civilization and rapid economic development.
(two) adhere to the overall planning, focusing on the grassroots, encourage all kinds of people to participate in fitness activities, and promote the balanced development of national fitness.
(three) adhere to the activities and construction simultaneously, focusing on construction, and solidly promote the construction of the national fitness service system and facilities.
II. Objectives and tasks
By 20__, urban and rural residents' awareness of physical fitness has been generally enhanced, the number of people participating in physical exercise has increased significantly, the physical fitness of the masses has been further improved, and a national fitness service system covering urban and rural areas has been formed in various places.
The number of people who regularly take part in physical exercise has increased significantly.
The number of people who take part in physical exercise more than three times a week reaches more than 34%, among which the proportion of urban residents (excluding school students) 16 years old or older reaches more than 12%, urban residents reach more than 20%, and rural residents reach more than 7%. Ensure that students at school take part in physical exercise at least 1 hour every day. Improve the proportion of disabled people participating in physical exercise.
(2) The physical health quality of urban and rural residents has improved significantly.
Establish and improve the national physical fitness monitoring network and operation mechanism, and the proportion of urban and rural residents (except students) reaching the standard is higher than the provincial average. "National Sunshine Sports for Hundreds of Million Teenagers" was fully implemented. Students in school meet the basic requirements of the national standards for students' physical health.
(3) Physical fitness facilities have developed greatly.
National fitness facilities basically cover urban and rural areas, and the per capita use area of sports venues reaches 1.5 square meters or more. 60% communities and 50% administrative villages have public sports and fitness facilities. Gradually increase public sports and fitness facilities in parks, green spaces and squares. Promote the opening of public stadiums and gymnasiums to the society and realize the social enjoyment of sports resources. _ _ Build fitness centers in cities and surrounding areas that can host high-level competitions and large-scale mass sports activities.
(4) The network of national fitness sports organizations is more perfect.
Sports federations have been established everywhere, and sports social organizations such as individual sports associations at the city and county levels have been gradually established, which has greatly developed community sports clubs and youth sports clubs. More than 80% of urban streets and more than 60% of rural towns have sports organizations. Urban communities and rural communities generally have national fitness stations (points).
(e) Further develop social sports instructors.
According to the goal of six ten thousandths of the total population, we will build a social fitness instructor service team with reasonable structure, covering urban and rural areas and full service. Strengthen the training of social sports instructors, set up social sports instructor associations at the city and county levels, and realize the standardization and institutionalization of social sports instructor associations.
Third, the specific content.
(a) to carry out national fitness publicity and education.
Make full use of radio, television, newspapers, internet and other media to expand the influence of national fitness activities and improve citizens' scientific fitness literacy. With the help of "National Fitness Day" and major sports events, we will advocate a healthy lifestyle, popularize scientific fitness knowledge, and form a social atmosphere that advocates scientific fitness.
(2) Effectively strengthen youth sports.
Fully implement the National Standards for Students' Physical Fitness and Health, extensively carry out "sunshine sports", ensure that students participate in physical exercise no less than 1 hour every day, gradually increase physical education hours in primary and secondary schools, and hold at least 1 school sports meeting every year, so that students can master 1-2 lifelong sports skills before graduating from high school. Run youth sports clubs well, hold youth sports competitions and exhibitions, and actively organize individual competitions in traditional schools and the construction of youth outdoor sports camps. Promote the "Millions of Teenagers Going to Snow and Ice Activities", and schools with conditions should offer ice and snow courses according to the actual situation.
(C) Vigorously develop urban community sports
Highlight key points, adhere to community sports as the basis, and vigorously promote the implementation plan of national fitness. Community offices should strengthen the organization of sports work, give play to the role of residents' committees and grassroots sports organizations, and do a good job in community sports work. The sports administrative department shall give support and guidance.
Actively develop traditional sports of ethnic minorities.
In ethnic minority areas, physical fitness activities focusing on traditional sports of ethnic minorities are widely carried out. Establish and improve minority sports associations at all levels to cultivate minority sports talents. Excavate, sort out and inherit national traditional sports.
(5) extensively carry out sports for the disabled. Improve the physical quality of the disabled and their ability to participate in activities on an equal footing. Enrich the ways of physical fitness for the disabled, cultivate sports backbones and improve the sports level of the disabled. With "China Special Olympics Activity Day" (_ _) as the symbol, large-scale fitness experience activities for the disabled will be held.
(6) Developing sports for women and the elderly in an all-round way.
Focusing on the activities of "hundreds of millions of women's fitness and hundreds of millions of elderly people's fitness", we attach importance to the physical health problems of women and the elderly, actively advocate scientific and civilized fitness concepts, promote physical fitness methods suitable for their characteristics, and actively support their participation in physical fitness activities. Pay attention to the physical education of female workers with greater labor intensity and more leisure time, and strengthen scientific guidance for physical fitness activities of the elderly.
(7) Accelerate the development of rural sports.
All localities should incorporate the development of rural sports into the government's work objectives and the construction plan of new socialist countryside, and coordinate the development of urban and rural national fitness. We will extensively carry out farmers' sports activities and regularly organize township farmers' sports meetings. The "sports going to the countryside" activities with fitness facilities, fitness performances and fitness consultation as the main contents are generally carried out to enrich rural cultural and sports life. Coordinate urban and rural public sports resources to achieve a balanced allocation of public sports resources. Combined with the construction of new countryside, the demonstration project of new countryside and farmers' physical fitness project will be implemented.
How to write the sales manager's annual work plan 3
1. According to the company's annual sales task and monthly furniture sales task.
According to the specific situation of the market. Break it down into monthly, weekly and daily. Decompose the monthly, weekly and daily furniture sales targets into various systems and stores to complete the furniture sales tasks in each period. And on the basis of completing the task, improve the sales performance of furniture.
The main means are: improving team quality, strengthening team management, carrying out various promotional activities, and formulating reward and punishment system and incentive scheme (according to the market situation and the actual situation of each time period). This work is always concentrated in the peak season. In the peak season of furniture sales, we will implement strong furniture promotion activities for professional home appliance systems such as Gome and Suning, and vigorously promote large-scale terminals.
2. Agency management and relationship maintenance
Effectively manage and maintain relationships with existing k/a customers, agents or k/a agents to be expanded, and establish customer files for each k/a customer and agent to understand the past furniture sales and strength, so as to spread the company's corporate culture and new products in the past 20 years. This work was completed at the end of August. Irregular transmission after the peak season and before the peak season. Understand the basic situation of each k/a and the agent in charge, visit regularly and communicate effectively.
3. Brand and product promotion
Brand and product promotion cooperate with and implement the company's regular brand promotion and product promotion activities from 20__ to 20__, and plan some low-cost public relations publicity activities to enhance the brand image. Such as "20__ air conditioning health, environmental protection, love my family" and other public welfare activities. If possible, joint promotion with various k/a systems can not only expand the influence, but also establish a good customer relationship. Product promotion mainly includes some "roadshows" or outdoor static exhibitions for product promotion and normal business promotion.
4. Terminal layout (in line with channel expansion of business lines)
According to the furniture sales target of the company in _ _, the popularity of channel outlets will be greatly improved. According to this situation, actively cooperate with the work of business departments at any time and place, and actively cooperate with the image construction of shops in shops, parks in gardens and cabinets in shops (according to the requirements of six atmospheres for the layout of company booths). Actively arrange positions for promotion, sample tracking and product display. This work is carried out according to the needs of the company's business department. The layout standard is strictly in accordance with the company's unified standards. (Special circumstances will be adjusted in time)
5. Planning and implementation of promotional activities
The planning and implementation of promotional activities are mainly carried out in the _ _ _ _ _ _ _ 20 furniture sales peak season. One is to strictly implement the company's furniture promotion activities, and the other is to flexibly plan some furniture promotion activities according to the market situation at that time and competitors' furniture promotion activities. The theme idea avoids its advantages, attacks its disadvantages, and focuses on planning and implementation according to the company's product advantages and resource advantages.
How to write the sales manager's annual work plan 4
In order to better complete my tasks in the next year, I made a work plan for the next year in advance as usual. Work is constantly changing, so are plans and people.
I. Transfer of work from grass-roots to management
I have been engaged in the sales of this project for _ _ years, and have accumulated a certain number of customers, including clinched customers and potential customers who have not clinched a deal. I handed over the after-sales work of customers and the long-term follow-up service of potential customers to a new employee who succeeded me, giving him the opportunity to exercise and a stable customer resource chain, thus achieving the goal of taking over my work quickly.
Second, the identification and training of gold medal salesmen.
For several new colleagues, choose a new employee who has the potential to become an excellent salesperson and can make satisfactory performance to replace himself.
I hope the company will organize more training activities in the past two days to give new employees a chance to fully show themselves, and let me observe valuable personnel, who will be selected before the date of _ _, and I hope the company will give more support.
After the new employee is confirmed, there will be _ _ days of employee training, and each stage has three stages of _ _ days, including one day's rest and two hours' rest at night. During the day, he will pay attention to his work, take notes, make a summary during training, and improve himself quickly through the requirements of new employees, so as to achieve the company's goals.
Third, build an efficient team.
Managers no longer rely solely on themselves to achieve the performance stipulated by the company like sales, but involve all aspects, including team mentality management, system management, target management, on-site management and so on. Summarize the following points to do a good job in team management:
1. Create an aggressive, united and upward working atmosphere. Managers should not be typical of "come through thick and thin, come through thick and thin". The more relaxed the manager is, the better the management is; Rewards and punishments should be clear and fair, everyone should be democratic and equal, and fully mobilize the enthusiasm of each member. In life, the project manager needs to care more about his colleagues and let everyone feel the warmth of the team.
2. Formulating good rules and regulations Although the project manager is the maker or supervisor of rules and regulations, he should be an example of observing rules and regulations. If the project manager can't abide by it himself, how can he ask the team members to do it?
3. Establish a clear goal * * * The project manager should plan the development vision and personal development plan for the employees and coordinate them with the project objectives.
Fourth, fulfill your responsibilities.
1. Put the company's interests first, take the company's interests as the goal, and be absolutely loyal to the company.
2. Assist the sales manager * * * to manage the project, obey the arrangement of the superior, and do every job well.
3. Preside over the daily work of the sales department, preside over the daily morning meeting, communicate with superiors and subordinates and the relationship between the sales department and other departments.
4. Create a good working environment, fully mobilize the enthusiasm of every employee, and maintain a United, cooperative, high-quality and efficient working atmosphere.
5. Timely convey the policies issued by the company and constantly evaluate them.
6. Responsible for the recovery of house payment, and urge the sales staff to carry out the loan process normally.
7. Do a good job in daily telephone call registration and audit, check the sales control table, count the daily room reservation, and fill in various statistical forms to ensure the accuracy of sales.
8. Responsible for organizing sales staff to summarize and exchange sales experience in time, strengthen business cultivation and continuously improve business level.
9. Responsible for handling customer complaints and reporting to the sales manager after investigation and analysis.
In my future work, I will continue to study, sum up experience and make rapid progress. I hope I can become a qualified, professional and recognized project sales manager as soon as possible. Finally, I would like to express my deep gratitude to the leaders for taking this elegant look at their work plans in spite of their busy schedules, and wish the company leaders smooth work and good health!
How to write the sales manager's annual work plan 5
I. Guiding ideology
Driven by the spirit of _ _, guided by the important ideas of _ _ and _ _, we will fully implement the company's "pragmatic" policy, with exclusive distribution as the leader, quality assurance as the foundation, developers and design institutes as the breakthrough, and commercial reputation as the guarantee, further improve our service awareness, quality awareness and brand awareness, devote ourselves to promoting the _ _ construction market, promote the breakthrough progress of our company's brand and promote.
Second, the work objectives
1, do a good job in training-focus on the company, highlight the backbone, and improve overall.
2, old customers and potential customers-often contact, send some blessings on holidays to leave a good impression to facilitate future work.
3. Develop new customers-constantly tap from various channels and actively promote the company's brand image.
4, Zhou Yue summary-every Monday summary, a big knot every month.
Third, the implementation strategy
1, firm belief. Calm down, hurry up, blend in, learn and make progress. Do what you should do first, then do what you want to do.
2, strengthen learning, improve their own literacy.
Strengthen theoretical study. Learn and practice the advantages of cement-based osmotic crystallization performance and construction points, learn business operation, conscientiously implement the company's "pragmatic" policy, be familiar with the company in this industry, and learn advanced experience from various places. Make use of online media, newspapers, magazines and business monographs, earnestly strengthen study and research, keep abreast of the market development trends and trends, and always stand at the forefront of learning architecture.
3, customer resources, comprehensive tracking and development.
For old customers, we should keep the relationship. Potential customers, focus on mining, willing to spend energy. While having old customers, we constantly develop new customers from various channels, actively promote the company's products and establish a good brand image.
4. Business operation
Find the right person, talk and do the right thing. Be good at analysis, let go of your hands and feet, and dare to express your position!
5. Take a lean and efficient route.
Rigorous, pragmatic and efficient, not tossing. Don't be greedy, thoroughness is very important. When we meet a strong opponent or role model, what we should do is to make up, not to challenge.