According to the survey data of authoritative organizations, at present, 10% enterprises in China have chosen SEM. Take baidu promotion as an example. Up to now, more than 500,000 growth enterprises have put keyword advertisements into practice. However, due to the general lack of funds and technical and network marketing professionals, the growing enterprises in China have encountered development bottlenecks when promoting SEM. Due to the tedious daily management of SEM, growing business owners often encounter many problems such as insufficient keyword creativity, inaccurate positioning, and difficult control of search ranking management.
In this regard, Boya Rubik's Cube, which focuses on in-depth analysis and mining of network data and is committed to improving the effect of users' online advertising, has launched a domestic SEM intelligent optimization platform-CubeSearch, which covers all SEM services such as intelligent bidding keyword tools and competitive analysis, and has reached in-depth cooperation with Baidu, Google, sogou and Soso on.
It is understood that CubeSearch can help enterprise users to realize intelligent recommendation and automatic bidding of massive keywords in the process of SEM promotion, and can seamlessly connect with the background of major search engines to directly publish keywords related to enterprise business; At the same time, it can also detect and analyze the competition heat, search volume, competition degree, ranking bidding and so on of related keywords in real time. Therefore, to create a one-stop management service platform for search marketing for enterprises. More efficient delivery, lower cost and higher return are the values that customers choose Boya Rubik's Cube. Boya Rubik's Cube uses the world's leading data modeling and prediction technology to develop an industry-leading 360-degree intelligent word selection algorithm, which supports multi-account management. Enterprises do not need to recruit a large number of people, and the system automatically goes online, tracks, reports and optimizes. While greatly reducing the marketing manpower and expenditure costs, the delivery effect can be improved by 30%-200%, helping nearly 10,000 enterprises to solve the problems encountered in the process of SEM promotion.
"When the company started to do SEM, it mainly relied on crowd tactics. However, due to more and more keywords, the overall workload is too large and the work efficiency is not high. Keyword innovation also stays on the slogan, and the competition is fierce. At the same time, the search ranking is really difficult to manage and the promotion effect is not good. Since the company introduced Boya Rubik's Cube Dafeng Search SEM intelligent platform, the original tricky keyword creativity, bidding, search ranking management and other work has become very easy. Although the investment has been greatly reduced, the promotion effect has been greatly improved. " The business owner who used Boya Rubik's Cube Dafeng Search said.
Experts in the industry believe that China's SEM market is currently in a rapid development stage, and various practical problems will inevitably occur in the actual operation of enterprises. The emergence of intelligent management platforms such as CubeSearch will continue to help enterprises solve the specific difficulties in the process of SEM management, help enterprises overcome the bottleneck of SEM, and will also be conducive to the healthy development of the entire SEM industry. Boya Rubik's Cube helps enterprises to bring more business opportunities from the Internet with leading technology, leads the technological revolution in the field of effect marketing, and becomes the flagship in the intelligent field of effect marketing in China.