In fact, to put it simply, let others know what you do, what value you can bring to others, and make others want to link with you.
When building personal IP, positioning, content, traffic, products and endorsements are the top five!
First: positioning
What's your label? What needs can be met? What is your unique selling point?
For example: writing coach, speech coach, financial expert, health care expert, etc.
Second: content
What value can you bring to your target users and what content can you use to attract your target users?
For example, help them overcome reading, writing and speaking and teach skin care knowledge.
Third: flow.
Traffic refers to the target customers that you can reach, need you and have enough ability to pay.
To get more traffic, you need to let others see your value, so you need to show it more.
Fourth: products
With traffic, what products do you use to meet their needs and get a good income?
For example, an excellent action camp has high-quality courses to overcome reading, writing and speaking, and a group of professional tutors. Help them improve their expressive ability and practice their basic skills.
Another example: a friend is a beauty expert. In her hands, there are many cost-effective skin care products.
Fifth: Endorsement
Endorsement refers to a series of proofs to let the target users know that you can make them better and encourage them to link with you.
For example: your success story, relevant awards and certificates you won, relevant books you published, and letters of recommendation written by famous people for you.
So in general, to build a personal IP, the specific approach is to clearly publicize and position+create communication content+continuously increase traffic+sell the right products+continuously accumulate endorsements.