In order to cultivate and develop the cultural industry, gradually improve the social and economic benefits of the cultural industry, give full play to the comprehensive driving role of the cultural industry, fully release the development potential of the cultural industry, vigorously develop and build brand projects, and fully promote the healthy and rapid growth of the cultural industry in Hengxian County. Focusing on the overall situation of economic and social development, the county party committee and county government of Hengxian county has formulated a county-wide cultural industry development plan that highlights the characteristics of Hengxian county, determined the development direction of focusing on three key areas of jasmine industry, culture and city, accelerated the standardization, branding and internationalization of jasmine industry, and gradually built the overall goal of the world jasmine industry and cultural center.
2. Policies should support the development of jasmine industry and consolidate the foundation of jasmine culture.
In order to promote the rapid development of jasmine industry, Hengxian county has specially issued implementation opinions and incentive measures to accelerate the development of jasmine industry, giving incentives and support to jasmine industry enterprises and flower farmers, and providing policy guarantee for the sustained growth of jasmine industry in Hengxian county.
3. Cultivate and build cultural industry demonstration bases and expand new formats of cultural industries.
In order to promote the rapid development of cultural industry, and constantly enhance the competitiveness of characteristic cultural industries, Hengxian organized Guangxi Nanshan White Cat Tea Zhong Sheng Eco-tea Expo Park, Jasmine Culture Industrial Park, China (Hengxian) Jasmine Culture Creative Industry Park and China Jasmine Culture Exhibition Hall to apply for demonstration bases of cultural industries at the autonomous region and municipal level, and both industrial parks and demonstration bases received special development funds for cultural industries.
4. Strengthen the exchange of jasmine culture and build the brand of jasmine culture.
In order to build the brand of jasmine culture in Hengxian County, Hengxian County has held the national jasmine (tea) fair every two years since 2000, the China International Jasmine Culture Festival every year since 20 10, and the first World Jasmine Conference in 20 19, to organize cultural enterprises to introduce, display and publicize products, strengthen cultural exchange and publicity, and enhance the brand of jasmine culture in Hengxian County.
5. Excavate the cultural connotation of jasmine and promote the development and innovation of cultural industry.
In order to dig deep into the development potential of jasmine culture industry, Hengxian actively promoted the protection of jasmine (tea) culture, and Hengxian Jasmine Tea Making Technique 20 12 was selected into the fourth batch of autonomous region-level intangible cultural heritage list; In 2020, the jasmine compound cultivation system in Hengxian County of Guangxi was selected into the fifth batch of national important agricultural cultural heritage list. At the same time, it also actively guides cultural enterprises to innovate in excavating historical and cultural stories of jasmine, designing and producing cultural and creative products, and designing new technologies of jasmine tea.
6. Vigorously optimize the industrial structure of jasmine and explore the diversified pattern of cultural industry.
In order to optimize the structure of cultural industry, Hengxian changed the structure of jasmine products from jasmine tea to diversification. Hengxian relies on the jasmine industry to cultivate a unique jasmine cultural tourism industry. At present, Hengxian has four-star rural tourist areas 1, three-star rural tourist areas 1, and more than a dozen three-star farmhouses.