65438+February 29th, in "Huawei Cloud &; At Huawei Terminal Cloud Service Innovation Summit 2022 "Smart Travel Forum", different subjects from the travel industry gathered together to discuss the evolution and change of "smart travel".
Vice President of Huawei Cloud in China and CMO· Zhang Peng in China
Zhang Peng, Vice President of Huawei Cloud China, and CMO of China attended and delivered speeches. He said that mobile travel is a broad new stage and needs to face new business models, travel safety and industrial ecological reconstruction. Through the strategy of "cloud-cloud collaboration", Huawei Cloud helps the mobile travel industry to create new value and achieve accelerated development.
With the development of mobile travel industry, new theoretical guidance and technical support are naturally needed, which is a common question for practitioners.
Mobile travel, where is new?
As the basic needs of our daily life, food, clothing, housing and transportation have existed since ancient times but are constantly changing, and so is the tourism industry. From walking to bicycles, cars, trains, planes, etc. This is the invention of transportation, from taxis, online car rides to enjoying bicycles. This is the efficiency concentration of travel mode, and the innovation of the two is often carried out at the same time.
The first premise of travel is safety, but the safety risk is not static. For example, the emergence of * * * travel as a new thing has improved the relationship between supply and demand in the industry, improved travel efficiency and solved some old security risks, but it may also bring new security risks. At this time, in addition to industry self-discipline, official supervision such as national policies is also needed.
The "Interim Measures for the Management of Online Booking Taxi Management Services" recently proposed to monitor vehicles and drivers in real time, increase the collection of audio and video in vehicles, and warn drivers in advance of illegal behaviors such as speeding and fatigue driving, as well as illegal behaviors such as uncivilized language, effectively ensuring drivers' travel safety.
Zhan Jingjing, Vice President of National Automotive Strategy Research Institute of China Automotive Engineering Society.
Zhan Jing, vice president of the National Automotive Strategy Research Institute of China Automotive Engineering Society, mentioned that data security supervision is not to suppress the travel industry, but to promote the healthy development of the digital economy. "To explore and release the value potential of information resources, we must first find out which ones can be used by tourism companies and which ones belong to individual consumers. The whole process of collecting, storing, using, processing and transmitting massive information needs to be standardized. "
Secondly, travel is a physical displacement from point A to point B, and efficiency is particularly important. Travel manufacturers should retain customers, whether it is online car rental or freight transportation, and build an efficient and economical platform to attract customers better. At a given cost, sending people or things to their destinations in the shortest time determines whether a tourism company can obtain the expected profits and survive for a long time.
Wang Yongqiang, Director of G7 Digital Freight Products
Wang Yongqiang, director of G7 digital freight products, gave an example on the spot. "Freight drivers spend a lot of money on the road, such as refueling fees, tolls and maintenance fees. After the transformation of digital operation, G7 realized the opening of ETC data of gas stations, maintenance stations and parking lots nationwide. After interconnection, the driver only needs a mobile phone, and the road is unimpeded. Digitalization makes the experience of car owners and drivers very pleasant, and the management cost is greatly reduced. "
Finally, intelligence is the value increment of mobile travel. With the maturity of 5G, AI, autonomous driving and car networking technologies, both passenger transport and freight transport are developing in the direction of intelligence in the future. Intelligentization is not only the trend of the travel industry, but also the overall order of the automobile industry chain. Around the production, sale and use of vehicles, many new players are pouring in, trying to change the old pattern.
"Some changes in intelligent transportation are essentially changes in automobile technology, which has brought about changes in the entire industrial ecology. In the era of intelligent travel, cars have become a new industry formed by intelligent components such as radar, camera, computing platform, cloud platform and communication module, and a large number of new players will appear in the future. " Zhan Jing added.
Panorama of Huawei Cloud Travel Industry
Huawei Cloud is one of the new and old players in the mobile travel industry. The new one-Huawei Cloud is not a traditional travel industry manufacturer, but the old one-mobile travel is one of the four strategic directions of Huawei Cloud development. Huawei has built a comprehensive mobile travel solution around car maps, people and vehicles management, payment, data operation and user access.
Panorama of Huawei Cloud Mobile Travel Ability
At this conference, Huawei's cloud travel industry panorama was officially unveiled. "Based on computing, storage and network technology, it is equipped with Huawei's HarmonyOS OS operating system. At the same time, it has built platform-level capabilities such as cloud native and big data. Focusing on the three core scenarios of safe travel, efficient travel and intelligent travel, Huawei Cloud has enriched the modular ecology of payment services, fast applications and convenient charging and refueling, helping the industry to build a real ecology of people, cars and roads. " Gailing, deputy director of Huawei's cloud Internet business department, said.
Specifically, in the field of travel safety, Huawei Cloud provides a driver's driving behavior detection model, which can effectively identify fatigue driving and distracted driving, with a recognition rate as high as 95%, reducing the workload of manual re-inspection; At the same time, the vehicle environment speech recognition model and semantic analysis model can improve the efficiency of speech recognition, and the end-side small model can effectively filter abnormal fragments and upload only abnormal fragments, reducing the network load and improving the recognition efficiency; The cloud can also provide semantic analysis capabilities to help search quickly afterwards.
On the map navigation level, Huawei Cloud provides accurate positioning SDK for travel enterprises, which effectively ensures the positioning accuracy. Consumers can take taxis in cities, and drivers can calculate roads more accurately. Huawei cloud ETA interface improves the accuracy of calculation, and also improves the scheduling efficiency and passenger experience of travel companies; In addition, the trajectory compensation capability can reduce billing errors and disputes between drivers and passengers.
At the level of hard core technology, Huawei Yunhu Warehouse supports the separation of storage and computing, and the separation of cold and hot. Based on the integrated architecture of Woody, the problem of updating multiple warehouses is solved, and the cost is greatly reduced. Plug-in component access ability allows customers to access MRS management components in the form of plug-ins while modifying open source components, which saves tedious system maintenance work.
At the same time, the flexible expansion and traffic management of the hybrid scheduling scheme provide container hybrid scheduling capability, and the resource pool can be expanded quickly and flexibly during peak hours to meet business needs in time, and resources can be recovered in time during low hours, saving costs by more than 30%; Huawei Cloud's cloudy management capability can also deploy loosely coupled systems to public clouds by planning in advance, and use the cloudy management platform to realize unified management of online and offline clusters, thus preventing the cost brought by IDC expansion.
In the cooperation between Huawei Cloud and T3, Huawei Cloud and T3' s entire technical team realized the technical upgrading and cost optimization of multiple modules. T3 trip effectively reduces the cost and improves the efficiency. At the same time, in the field of driver and passenger safety, the two sides jointly developed fatigue driving algorithm and cloud quality inspection algorithm to carry out cloud innovation, and the accident rate was reduced by 38%. In order to solve the problem of the correctness of network car payment, Huawei Cloud provides multiple warehouse integration solutions to improve real-time operation efficiency.
Cloud cooperation, a new variable of smart travel
"Can I call a taxi during the rush hour this morning and evening?" This may be a commuting problem for many office workers.
Hitchhiking is a good supplement to the problem of commuting ability. "The most common scene of hitchhiking is the morning and evening rush hour. The supply of public transportation is insufficient, and the response rate of taxis and network cars is low, but the capacity of hitchhiking is very sufficient. "
Zhou Jinxiu, Vice President of Hello Bicycle and Dean of the Institute, said.
Zhou Jinxiu, vice president of Hellobike and dean of the research institute, said, "Hello platform can accurately match the vacant resources in the car to the travel demand through the algorithm of big data, which not only relieves the pressure of morning and evening peaks, but also meets some travel needs that are difficult to cover by public transportation."
To achieve a better experience, hitchhiking depends not only on the underlying technical support of cloud computing, but also on the capacity support of consumer terminals. Cloud-cloud collaboration is the secret weapon of Huawei Cloud in the smart travel market.
In 2020, Huawei's terminal cloud service HMS ecosystem based on Huawei Cloud has developed into the third largest mobile application ecosystem in the world, serving nearly 800 million users in more than 170 countries and regions and having more than 2.7 million developers. Huawei's terminal cloud ecosystem is naturally attractive in the to B market.
At the same time, through the deep cooperation between Huawei Cloud and Huawei terminal cloud service in terms of capabilities and ecology, we can provide customers and partners with unified services and experiences, realize the ecological integration of to B and to C, and help enterprises comprehensively improve productivity and efficiency and business innovation.
For example, Huawei Cloud and Huawei Terminal Cloud are based on push messages, positioning, road conditions and path planning. Based on the technical foundation, the supply and demand scheduling scheme can effectively preprocess and extract features of key data, map data and user data. According to the preset model training, the vehicle scheduling path can be provided and even the future vehicle demand can be predicted.
In this process, Huawei Cloud continuously optimizes, feeds back the results and iterates strategies, and realizes the efficient people looking for cars, car finding, car matching and car finding capabilities of online car rental platforms, car rental platforms and freight platforms.
In Huawei's view, the travel industry is no longer a car or bicycle ride, but a big travel industry, where challenges and opportunities coexist. In addition to online car rental, * * * bicycle enjoyment, freight, parking system, PaaS products and travel platforms. , can be included in the big tourism industry.
Huawei is also thinking about what kind of ecology can be combined to help customers succeed in business if they want to build a digital transformation of the big travel industry.
Cloud-cloud collaboration must be the key capability that distinguishes Huawei Cloud from other suppliers. "Yun Yun collaboration is not only the combination of Huawei cloud and terminal cloud, but also the integration of Huawei process IT cloud. How to help partners build, sell and use good cars, especially to help online car calling achieve unified account, payment, audio and video capabilities, including search, maps, advertising and other aspects, and realize the integration of B-end and C-end. This is the next issue we should consider in Yun Yun cooperation, helping the big travel industry to be more intelligent. " Zhang Peng looks forward to smart travel.
In the smart travel industry, "Yun Yun Cooperation" will build a brand-new ecology and give the travel industry chain more possibilities and imagination.