? The diet of patients is a headache for many patients' families. Although people pay more and more attention to diet health, restaurants serving patients have not yet appeared widely. Therefore, opening a patient nutrition catering shop around the hospital is a good catering business opportunity and a good project.
China has a saying:? Diet can cure diseases better than doctors. ? Indeed, the patient's diet is a headache for many patients' families. First of all, modern people live a busy life. They have to take care of patients and maybe go to work. It is a problem to try to prepare food for patients. Besides, many young people now? Lazy? How can you take care of the patients when you can't even cook the meals you eat every day? Another problem is that patients are more special than ordinary people after all, and there are many taboos in diet that ordinary people don't understand. If they take supplements at will, they may even have problems.
Although people pay more and more attention to diet health, restaurants serving patients have not yet appeared widely. Therefore, opening a patient nutrition catering shop around the hospital is a good catering business opportunity and a good project.
Advantage analysis
1. Market? Blind spot? The scope of competition is small. All kinds of catering services are everywhere in the market, but the catering market is generally divided by grade or taste, and there are few more detailed divisions, especially catering services for patients. Therefore, there is relatively little competition. The sooner you act, the sooner you will seize the market.
2. Flexible operation and easy site selection. Since it is aimed at hospitalized patients, the location is naturally near the hospital, with clear goals, which can be thought by patients and meet human needs. The natural market is vast and the operation is more convenient.
Propaganda method
1. You can print the menu and the introduction of the patient catering company into leaflets and send people to the surrounding hospitals for distribution.
2. You can also set up a billboard near the hospital where people are concentrated, leaving an impression on people's hearts.
3. Door-to-door sales and telephone ordering can be adopted.
market strategy
1. Rent a facade of 50 ~ 80 square meters, with the front hall as the reception desk and the big kitchen behind it. The facade should be decorated simply, concisely and hygienically, which makes people feel comfortable and at ease.
2. The kitchen should be cleaned and disinfected every day, and the kitchen utensils, delivery boxes and even the chef's clothes should be cleaned every day. Customers can check the whole cooking process through the window, so that they can feel at ease about the hygiene situation.
3. Personalized customization is the key to patients' nutritious diet. The main project of the patient's nutritious diet restaurant is to provide nutritious food for patients and restore their health. While letting patients eat well and have a full stomach, they also take care of some taboos in diet. For example, patients with cardiovascular and cerebrovascular diseases should reduce their intake of high fat and cholesterol, and diabetics should not eat more sweets. It can also provide liquid food for special patients.
4. According to the special needs of different patients, it is necessary for investors to make preliminary preparations. They need to immerse themselves in learning pathological knowledge, consult doctors and experts, sort out a set of rigorous dietary guidance programs for patients, and formulate reasonable recipes for different diseases. When customers come to the door, they need to ask the patients about their symptoms, physical condition and psychological state, and prepare meals for them. There must be at least 1 professional nutritionists and 65438 excellent chefs in the store. If chefs can have both, it will be more economical. Make a set of recipes for some patients with common diseases for customers to use when ordering.
5. A patient file can be established for each patient who orders food.
6. If there is an office area nearby, the store can manage the daily meals of ordinary consumers as usual. Under the condition of ensuring normal operation and income, we can expand the customer base to white-collar workers who work nearby, and provide beautiful and nutritious diet for office workers.
benefit analysis
According to the calculation of 100 patients' diet packages sold one day, the net profit of each package should be around 5 yuan, 30 days a month? 100? 5 = 15000 yuan, excluding the monthly rent cost of 3000 yuan, labor cost of 4000 yuan, water and electricity charges of 800 yuan, telephone charges of 300 yuan and 700 yuan, and other expenses of 200 yuan, the monthly profit is about 6000 yuan, and the annual profit is 60,000-70,000 yuan.
Tip: Match your diet according to your doctor's advice. First of all, patients with diabetes, gout, kidney disease and other diseases must strictly follow the dietitian's diet. Take hospitalized diabetic patients as an example, doctors will calculate the calories of three meals according to their height and weight, and do not add nutrients or snacks at will. The therapeutic meal eaten during hospitalization is an important part of the treatment process, and it is also to help patients develop good eating habits and ensure their health after discharge.
Secondly, women should not over-supplement.
In the first few days after delivery, you will feel weak, have a bad appetite, eat less heavy oil and be greasy. Supplementary food? You can eat some light meat, such as lean beef, chicken, fish and so on. Stir-fried with fresh vegetables has a refreshing taste and balanced nutrition. In the next few weeks, you can drink some crucian carp soup, pig's hand soup, sparerib soup, plus traditional Chinese medicine such as medulla tetrapanacis and astragalus, which can also replenish lactation. Don't blindly supplement maternity. You'd better consult a doctor before serving.
Finally, patients who are recovering after the operation should have a light diet, eat lean meat, milk, eggs and other foods rich in protein, and drink pigeon soup and chicken soup. However, irritating foods such as fermented bean curd, onions, peppers and leeks must not be eaten, because it is easy to cause infection and is not conducive to wound healing.
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