Analysis of competition pattern in drinking water market; Research, marketing and market development trend investment analysis of key enterprises.
The first part is the current situation of industry development.
The first chapter is the general situation of drinking water industry in China.
Section 1 General situation of drinking water development in China
I. Definition and classification of drinking water
Second, the selection and protection principles of drinking water sources
Third, the nutritional value analysis of drinking water
Four, drinking water quality standard analysis
Section 2 Changes in China's Drinking Water Market
First, the analysis of drinking water status of domestic residents
Second, the trend of healthy drinking water
Third, the arrival of the era of direct drinking water.
Four, the advantages and consumption analysis of all kinds of drinking water in the market
Section III Problems and Countermeasures of Water Resources Security in China
I. Basic situation of water resources
Second, the security situation of water demand
Third, build a water-saving and pollution-proof society.
Chapter II Development Status of Drinking Water Industry in China
Section 1 Analysis on the Operation of Drinking Water Industry in China in 2009
I. Analysis of Drinking Water Output in 2009
Two. Operation of Drinking Water Market in 2009
Section II Development Trend of Drinking Water Industry in China in 2009
I. Analysis of Import and Export Data of Drinking Water in 2008
Two, China city drinking water quality compliance rate in 2009.
Third, the crisis faced by the drinking water industry in 2009.
Four. Integration and expansion of drinking water industry in 2009
Section III Problems and Safeguard Measures of Rural Drinking Water in China
First, the rural drinking water safety status and problems
Second, the causes of rural drinking water safety problems
Third, rural drinking water safety issues
Fourth, the methods to ensure the safety of rural drinking water.
Chapter III Analysis of Drinking Water Related Industries in China
Section 1 Soft drinks
1.2009 1 quarter China soft drink market analysis
Second, the output analysis of soft drinks in 2009
Third, the output analysis of frozen drinks in 2009
Four. Development prospect of acetic acid beverage market in 2009
Verb (abbreviation of verb) Development trend of soft drink industry in 2009 -20 12
Section 2 carbonated drinks
I. Overview of carbonated drinks
Second, the development characteristics of carbonated beverage market in 2008
Third, the output analysis of carbonated drinks in 2009
Fourth, the development trend of carbonated drinks in 2009
Section 3 Tea drinks
First, the consumption demand analysis of tea drinks in 2008
Second, the output analysis of refined tea in 2009
Thirdly, the competitive pattern of tea beverage market.
Fourthly, the competitive pattern of tea beverage market.
The fourth quarter juice drinks
1.2008 Fruit juice product market development characteristics
Two. Analysis on Mergers and Acquisitions of Fruit Juice and Beverage Industry in 2008-2009
Three. Analysis of Fruit Juice Beverage Consumption Market in 2009
Fourth, the development trend of fruit and vegetable juice drinks in 2009
Five, the future development direction of China fruit juice beverage market
Section 5 Milk-containing beverages
I. Production Analysis of Liquid Milk in 2009
Second, the innovative analysis of milk-containing beverages
Third, the market trend analysis of milk-containing beverages
Section 6 Functional drinks
1.Development characteristics of functional beverage market in 2008
Second, the development pattern of functional drinks in 2009
Third, the supervision of functional drinks in 2009 needs to be strengthened.
Four. Development Forecast of Functional Beverage Market in 2009
The fourth chapter is the market analysis of drinking water sub-sectors in China.
Section 1 Analysis of Bottled Drinking Water Market in China
First, the prospect analysis of high-end bottled water industry
Second, the development trend of bottled drinking water industry in 2009
Third, the analysis of the second largest water species in the bottled water market in China
Fourth, the future development trend of bottled drinking water in China
Section II Analysis of Bottled Water Market in China.
First, the development pattern of bottled water market
Second, the bottled water market problems and their causes
Third, the bottled water market development direction analysis
Fourthly, bottled water entered the bottleneck of development in 2009.
Section III Analysis of Mineral Water Market in China
I. Types of mineral water
Second, the development of mineral water market in China
Three, mineral water resources development and management
4. Problems in the development of mineral water industry in 2009
The fourth quarter bagged water market analysis
First, the development prospect of bagged water market
Second, the development characteristics of packaged drinking water market in 2008
Three. Sales of packaged drinking water in 2008
Fourth, the problems in the development of bagged water in 2009
Section 5 Analysis of Pure Water Market in China
A, pure water quality analysis
Second, the pure water market analysis of China in 2009
Third, the development pattern of pure water market.
Section VI Functional Water Market Analysis
I. Overview of Functional Water
Second, the functional water market has broad prospects.
The third is to issue the first functional water industry standard.
Chapter V Analysis on the Development of Direct Drinking Water Market
Section 1 Current Situation of Direct Drinking Water Market
First, the terminal direct drinking machine market development overview
Second, the development pattern of the direct drinking machine market
Third, the development momentum of direct drinking water market in 2008
The second quarter pure water machine market development analysis
I. Current situation of drinking water market in China
Second, the working principle, types and characteristics of pure water machine
Third, the comparison between pure water machine, drinking machine and bottled water
China pure water machine penetration rate and brand audience.
The main sales channels of China pure water machine market.
Problems in China pure water machine market.
Seven, several aspects that should be paid attention to in the future of pure water machine market.
Eight, China pure water machine market outlook.
Section 3 Market Analysis of Water Dispensers
First, changes in the water dispenser market
Second, the development prospect of water purification equipment industry
Third, the analysis of the current situation of water purifier market development
Fourth, the attention trend of drinking fountains in 2009
Chapter VI Analysis of China Drinking Water Regional Market
Section 1 Analysis of Guangdong Drinking Water Market
First, the expansion analysis of Guangdong water enterprises in 2009
Second, the qualified rate analysis of drinking water enterprises in Guangdong Province in 2009
Third, the development strategy of Guangdong water enterprises in 2009
Four. Present situation of drinking water market in Guangdong in 2009
Verb (abbreviation of verb) Analysis of drinking water demand in Guangdong Province in 20 10 years
Section 2 Beijing Drinking Water Market
I. Analysis of Drinking Water Standards in Beijing in 2008
Two. Investment in Drinking Water in Beijing in 2009
Section III Analysis of Drinking Water Market in Some Regional Markets
1.Analysis on the compliance rate of drinking water in Yangzhou in 2009
Second, the Northeast market in 2009 bottled drinking water output investment analysis
Third, in 2009, the scope of protection of drinking water sources in Wuhan was upgraded.
In 2009, Chengde drinking water market needs to strengthen management.
Verb (abbreviation of verb) Study on the competitive strategy of high-end mineral water market in Tibet
The drinking water situation of rural population in Shanxi Province in 2009
The second part of the industry market competition pattern
Chapter VII Competition Analysis of Drinking Water Market
Section 1 Analysis of Competition Pattern in Drinking Water Market
I. Analysis of Brand Price War in Drinking Water Market in 2009
Second, the competitiveness of low-end small brand drinking water in 2009
Three. Analysis of brand status of drinking water market in 2009
Four. Competition pattern of drinking water brands in 2009
Verb (abbreviation of verb) Analysis of unfair competition in drinking water industry
Section 2 Sub-industry Competition
I competition of bottled drinking water in China in 2009
Second, the price war analysis of bottled drinking water in 2009
Third, the competition between mineral water and pure water.
Chapter VIII Analysis of Key Drinking Water Enterprises in China
Section 1 Nongfu Spring Co., Ltd.
I. Company Profile
Second, the company's market strategy
Three. Company development in 2009
Section 2 Hangzhou Wahaha Group Co., Ltd.
I. Company Profile
Second, the development strategy
Three. Company development in 2009
Section 3 Ipoh Food and Beverage (Shenzhen) Co., Ltd.
I. Company Profile
Second, the company brand development strategy
Three. Company development in 2009
Section 4 Master Kong (Taiwan Province Ding Xin Group)
I. Company Profile
Second, the company brand strategy
Three. Company development in 2009
Section 5 Robust (Guangdong) Food and Beverage Co., Ltd.
I. Company Profile
Second, the company's differentiated marketing strategy for bottled water
Three. Company development in 2009
Section 6 Shenzhen Danone Yiliquan Beverage Co., Ltd.
I. Company Profile
Two. Company's product development
Three. Company development in 2009
Section 7 Shenzhen Jing Tian Food and Beverage Co., Ltd.
I. Company Profile
Two. Company's product development
Three. Company development in 2009
Section 8 Jiaduobao Group
I. Company Profile
Two. Development of drinking water in the company in 2009
Part III Industry Marketing and Development Trend
Chapter 9 Analysis of Drinking Water Marketing
Section 1 Marketing Characteristics of Bottled Drinking Water
I. Demand
Second, liquidity.
Third, climate and regionality.
Four. activity
Verb (short for verb) culture
Sixth, guide
Section 2 Analysis of Barreled Drinking Water Market
First, the primary marketing objectives
Second, the basis of brand positioning
Third, the brand personality performance strategy
Fourthly, the determination of market segmentation variables.
Verb (abbreviation for verb) The main attraction of a product.
Six, water door-to-door and database marketing
Seven, in-depth distribution
Eight, retail terminal management
Chapter 10 Analysis on the Development Trend of Drinking Water Market
Section 1 Opportunity Analysis of Drinking Water Industry in 2009
First, the first-line brand attention prediction
Second, the impact of new mineral water standards on the industry
Third, the scale of market development.
Iv. Market forecast of leading drinking water products
Verb (abbreviation of verb) is the inevitable trend of the development of the industry
Section II Development Trend of Drinking Water Industry in 2009
First, the brand expansion trend
Two. Policy trends
Third, the trend of service and brand competition.
Fourth, the trend of centralization
Section III Development Trend of Drinking Water Industry in 2009 -20 12
I development direction of bottled drinking water in China in 2009 -20 12
Second, 2009-20 12 National Healthy Drinking Water Project Implementation Forecast
Third, human beings will purify the water in drinking toilets in the future.
The fourth quarter 2009-20 12 development trend of science and technology in the field of drinking water treatment
I. Demand trends
Second, the analysis of scientific and technological problems in water treatment
Three, water treatment technology development status and trend analysis
Four. Analysis of scientific and technological development ideas and objectives in water treatment field
Suggestions on the research direction of key science and technology in water treatment field by verb (abbreviation of verb)
The fourth part is industry investment analysis.
Chapter III Analysis of Investment Environment of XI Drinking Water Industry
Section 1 Analysis of Economic Development Environment
I. Macroeconomic Development of China in 2008
II. Analysis of China's Macroeconomic Operation during May 2009 1
III. Macroeconomic Trend Forecast of China in 2009-20 10
Four. Investment trend and its impact forecast 2009-20 10
Section 2 Analysis of Policies and Regulations Environment
First, the market mechanism of packaging water was initially formed.
2. In April 2009, the national standard "Testing Method for Drinking Natural Mineral Water" was officially implemented.
Thirdly, from June 5438 to October 2009, the national standard of Drinking Natural Mineral Water was issued.
Section III Analysis of Social Development Environment
I. Analysis of Consumer Price Classification Index in 2008-2009
Two. Analysis of National Residents' Income in 2009 1 Quarter
Three. Total retail sales of social consumer goods in China from June 5 to May 2009
Four. Analysis of National Consumer Price from June to May 2009 (65438)
Chapter XII Investment Analysis of Drinking Water Industry in 2009 -20 12
Section 1 Investment Analysis of Drinking Water
First, drinking water investment status analysis
Second, pipeline direct drinking water investment opportunities
Third, investment opportunities in the direct drinking machine market
Fourth, the investment demand of water purifier products
Five, direct drinking water investment strategy analysis
Section 2 Study on the Development Strategy of Drinking Water Industry
I. Technology Development Strategy
Second, the industrial strategic planning
Third, enterprise merger strategy.
Fourth, marketing strategic planning.
Verb (abbreviation of verb) regional strategic planning
Strategic planning of enterprise informatization with intransitive verbs
The third quarter 2009-20 12 China drinking water enterprise development strategy
First, stick to the core business.
Second, create high-quality channels.
Third, integrate high-quality resources.
Fourth, improve business ability.