Not long ago, well-known pharmaceutical company Pfizer launched a mobile medical competition with great fanfare. This is the first time that a pharmaceutical company has crossed the border. What is Pfizer's intention? Are you not optimistic about the diversified development of drug sales, or are the indicators relaxed, so there is nothing to do, or are you just using the limelight of mobile medical care to promote the company?
In the spirit of not gossiping or stimulating, Shanghai's famous DHG Group launched the Pfizer competition resumption meeting. I want to vent my anger at not being invited to the scene by Pfizer, see where the winning project was forced out, and re-submit the project by the way.
After all, big brother's hand still has appeal. Not only have nearly ten famous venture capitalists joined, but also attracted more than 200 projects to participate. The venue is also located in the geek-flavored Beijing 798 Art District. After preliminary screening and preliminary competition, the ten events participating in the competition are naturally very representative. Look down (in the order of last appearance):
Pfizer's choice of the final project is an expert eye, which basically covers the popular categories of mobile medical care such as doctors and patients, registration, doctor tools, chronic disease management, health management, and medical e-commerce. The demand for diabetes is strong, which is naturally a hot topic in mobile medical care. Micro sugar, sugar nurses, sugar doctors and big sugar doctors all have unique skills.
Pocket sugar doctor
Is the "Pocket Sugar Doctor" project amazing enough? It claims to be able to obtain massive data of patients using blood glucose meters (how to get it omits 300 words), and then based on these big data mining (or artificial intelligence), it develops a patient independent decision-making system, a doctor-assisted decision-making system and a complication risk assessment model suitable for China people (omits 3000 words).
Therefore, it is favored by insurance companies without hardware to help them accurately assess the risks of the insured, and will be extended to diseases such as hypertension in the future.
Its team lineup is luxurious, and its core founder Kuang Ming is the marketing director of Johnson & Johnson Medical Asia Pacific, plus a master's degree from Microsoft Ali Baidu. Interestingly, two of the part-time workers appeared in the form of masked photos.
Qunar.com believes that 90% of the problems are solved by artificial intelligence, and 10% of the problems are solved by doctors through technology. This is innovation. How to obtain massive blood glucose monitoring data and how to make reliable artificial intelligence under the conditions of individual differences of patients, drug differences and brand differences of blood glucose meters is the key.
Easy to follow up
Similar follow-up programs include "easy follow-up" focusing on cancer patients. It encourages patients to upload medical records through the hospital HIS to obtain follow-up information. Because of the huge HIS access project, 1 only two large hospitals have been connected to the Internet for many years.
Group friends are worried about the difficulty in obtaining hospital and patient data. He predicted that 80% of China 100000 cancer patients will use it, and another 10% users will buy a 4-month annual online follow-up package of 3,000 yuan. Finally, he figured out that there is a 720 million yuan patient payment market, and he has not considered collecting money from pharmaceutical companies and insurance companies to make big data.
After listening to his profit prospects, keen group friends immediately found that this is a typical telecom SP play, which is worthy of being the project of former CTO of SP player NetQin Company. Mobile medical care is so rich, no wonder everyone is working hard!
Follow-up doctor
Another follow-up project, Follow-up Doctor, is the only one that has not made a product. The founder comes from the sales of pharmaceutical companies, and the products also exude a strong sales atmosphere: the input of patients' real medication can not only help doctors follow up, but also help pharmaceutical companies understand the real use of products.
It is estimated that you can run out of so many projects by PPT, which should be the pain point of Pfizer. However, how to make patients have the motivation to input medication information for a long time is also synchronized with the curative effect or compared with the sales results of pharmaceutical companies. The founder is just passing by. If this project can be completed, Proteus will not have to work hard to develop microchip capsules to record medication.
Measuring wrist watch
"Measuring wrist watch" is also a popular wearable concept. It is said to be the best of the five similar Scanadu events in the competition. Its advantages are high stability and continuous monitoring, and the monitoring of blood pressure, ECG, body temperature, exercise and sleep is n-in-one. It takes 3 days to charge once, and obtaining medical-grade data is a consumer-grade design. Although the group of friends are worried that Apple Watch will sweep the watch after it comes out (after all, most people only bring one watch), it is said that the project was strongly sought after by VC bosses at the scene.
Kangkang online
"Kangkang Online" cooperates with the physical examination center to generate structured medical records by collecting and analyzing physical examination data. In addition to collecting the report analysis and question consultation fees of medical examiners, the business opportunities of big data mining in the future are infinite. Envy? Who let somebody else be the developer of the physical examination software 1? It has cooperated with 4,000 physical examination centers and is now authorized by 600 companies to obtain millions of user data.
While affirming the value of medical examination data, group friends are also worried about the privacy of users and the quality of medical examination consultation: medical examination is a low-frequency activity, and only doctors in the medical examination center answer questions.
Yihao net
"Good Medical Network" is a project rooted in Hubei Province, looking for doctors and patients to comment on doctors online. The focus of group friends is how to let patients evaluate doctors. Its KPI design is quite comprehensive and complicated, and its principle is a bit like Taobao merchant comments. When asked, one of the entrepreneurial teams is a double crown seller of Taobao.
Super vaccine list
The mechanism of the "Super Vaccine Table" project is not complicated: it is to build a maternal and child community through children's vaccination reminders and appointment services, and finally to promote self-funded second-class vaccines and maternal and child e-commerce, which is a bit like the "big brother" of the maternal and child version. Group friends think that its playing style is actually a typical internet thinking, but unfortunately it has not been discovered by a jury mainly composed of VC medical tycoons and medical experts.
Prevention of stroke
The selling point of the "Prevention of Stroke" project is to help patients solve 95% problems through intelligent analysis, which greatly improves the efficiency of doctors in managing high-risk patients (one person can manage 5000 patients). At present, it has been used in many community hospitals and large enterprises in Shanghai.
"Xinglin" and "Pocket Pharmacy" won the first and second place in the competition.
Although it surpassed the above-mentioned projects in scale and strength (almost starting a business), the co-founders of the two projects (who are also DHG group friends) shared their award-winning experience: the self-positioning of handheld pharmacies is to provide consumers with drug purchase services in the form of media, not just medical e-commerce.
While expanding the coverage of pharmacies, we will deepen the cultivation of pharmacies and serve the education of employees and the promotion of pharmacies. Although it still keeps saying that it is struggling for survival, its pride in the separation of medicine and the development of prescription drug online shopping policy cannot be concealed. The spirit of the founding team of Xinglin, which is steady and steady, serves doctors and is not in a hurry to make money, makes everyone admire and envy: local tyrants have enough money to burn!
After the case was resumed, everyone applauded Pfizer's innovative idea of holding a mobile medical contest, and then began to speculate on Pfizer's belly with the heart of a villain. I feel that apart from adding points to the corporate image, Pfizer has invested far more manpower and material resources than ordinary public relations projects.
Wu publicly suggested that the Internet will subvert medical care, and pharmaceutical companies do not have the genes to do mobile medical care. The ideal way is deep cooperation or supporting mobile medical projects. Pfizer will have a big move after the Spring Festival, doing something very impulsive on behalf of pharmaceutical companies.
All right! What's more, this is not a competition, but a competition to attract relatives. Entrepreneurs, Pfizer hydrangea can be caught when thrown!
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