Forcing major media to widely tell consumers that the use of fake and shoddy gel pens is harmful to health and environmental protection. Promulgate laws and regulations to prohibit smuggling and selling gel pens and counterfeit gel pens, and set up checkpoints at various checkpoints to prevent foreigners from entering the private use of gel pens in this province. For example, smuggling and selling gel pens, serious sentences, light fines of 65438+ 10,000, and confiscation of illegal income. When the factory opened, CCTV made a huge advertisement: "Success comes naturally!" & "Let your soul travel" to build a storage and distribution center. The manufacturing cost is 0.23 yuan/piece, and the market price is 1 yuan/piece. You "send the service" to the terminal store at the ex-factory price of 0.95 yuan/piece, and consumers can enjoy the group purchase price of 1 44 pieces.
2. Telecommunication mode
3. Moving method
The practices of the above top 100 enterprises can be referred to.
Finally: pertinent suggestions and practices
1, ISO900 1 certification, a lot of money.
2. Confirm the market positioning of this pen, whether it is for students, office or as a gift.
If you are a manufacturer, find a local trade agent. Due to the economic crisis, the current inventory rate of agents is very low. Because most manufacturers require cash in stock, and the price of raw materials has fallen sharply, agents are willing to hold cash in their hands rather than hoard a lot of cash. Therefore, for agents, the billing period is the most convincing, followed by the price.
If you are an agent, find the second batch of business customers at the next level. At this stage, the accounting period is undoubtedly the most convincing.
If you are a terminal seller, you don't have to worry too much about the grudges in the channel. Whoever makes money will sell that brand, as to how to sell it. Accord to your environment and your problems in custom orientation. If it is aimed at corporate customers, you can refer to the practice of the above person. This kind of thing is very real, and the price and quality determine many things. Different customer groups have different requirements for your pen. The key is product positioning. When you solve the product positioning, you will know where your customers are. You didn't say it, and I don't know how to say it. Moreover, the price and product quality solve the problem of the other party's product identity, and more importantly, solve the buyer's identity with its added value. As for the added value, it depends on your business model and different types of customers. Wait, in order to increase the added value of products and maximize profits, you can do many simple things.
This answer is purely personal, if there is a slip of the tongue, it is purely unintentional!