What are the rules for trademark naming and how to name a trademark?

How to name a trademark? What are the rules for trademark naming when manufacturers name products? One of the rules is to be prepared, just as car owners like to have spare tires, companies often have to keep a certain number of brand names (registered or under consideration) in case of crisis. After being ordered by the government unit, the brand will be changed immediately to minimize the risk. Rule 2: Coconut juice is the trump card in the fruit and vegetable juice market, so it becomes the object of imitation. There is a manufacturer in the south of Taiwan Province Province that also produces fruit and vegetable juice, but it was named "Coconut Juice Honey", which inadvertently caused the merchants to ban it (because it is too similar to others, trouble will come soon). Rule 3: Pay attention to the real trade name at a glance, let people know what you are selling in one second, which is more pleasing and can save a lot of advertising expenses. There is a brand in America called "White Castle". Guess what? It's a household name underwear! It is hard for ordinary people to think that it will be related to clothes. Someone told the author "Wan Kelong" that she always didn't understand that every date was in the wrong place, which was very nerve-racking. The much-hyped "Happy Lang" and "Let's talk about it after eating" obviously have the artistic conception of eating, and will not be mistaken or difficult to identify in the naming rules. Rule four, if you want to be short and concise, but also easy to read and remember, it is often impossible to see the trade name at a glance. "Master Kong" is a typical example. In addition to reading and remembering, there is psychological added value (never a brand product, representing health). The release of "Coconut Juice" is really exciting. What is exciting is its boldness, trendy, readability and easy to remember, especially its strong commodity, just like the fragrance of coconut juice. Rule five, easy to design. Business circles that usually pay more attention to advertising will ask design companies to design standardized business names. In the past, copywriting always didn't care whether the words looked good or not, so the new standard words were either bloated or weird. Whether the printed goods can be seen or not, it is best to consider them in advance so as not to ruin the century-old plan. Rule six, proper names are the exclusive signs of things. Only worthy of the name can we accurately reflect the characteristics of things and make people cry and hear them smoothly. This is what the ancients called "righteous". So "worthy of the name" is an important naming principle. An inventor named Wang in Taiwan Province invented a dual-purpose brush, one with a brush, the other with soap, and it can be connected to a faucet, which is very convenient to use. He took pains to name it "Yuanyang Brush", which is very romantic. It was put on the market after luxurious packaging, but the sales volume was extremely poor. Later, it was discovered by others. It turned out that people mistook this brush for a brush for the north. It turns out that the problem is the name. People associate it with "Yuanyang playing in the water", and brushing the back too hard naturally leads to poor sales. This shows how important it is to be worthy of the name.