Since its establishment, Melaleuca has been committed to improving the happiness and rich life of you and your family! Whether it is the product research and development policy of "exceptional products with reasonable prices" or the first humanized "consumer direct marketing" system, in the past 20 years, our concept of enriching life has been successfully marketed all over the world, and its territory has expanded to the whole world, bringing quality and happy life to more than one million families!
Melaleuca was founded in 1985 by Mr. Frank L. VanderSloot, President and CEO. Since its establishment, it has set up branches in 17 countries and regions such as Canada, Taiwan Province Province, Japan, Hongkong, Australia, South Korea, New Zealand, Britain and China.
Melaleuca's high-quality products are: tea tree essential oil series; Household cleaning series; Nutritional supplementary food series; Personal cleaning and maintenance series. The mission of Melaleuca is to help people achieve their goals and create a better future.
Melaleuca-the home of wealth! By combining advanced technology with the concepts of nature and environmental protection, we have developed a series of unique consumer products, providing diversified and rich choices for preferential customers. Its characteristics are: providing healthy, balanced and protective products; Keep the home and home environment safe and tidy; Made of the most natural ingredients and advanced technology; Implement the environmental protection requirements of products; Unique product advantages and system; Economical and reasonable price; Product 100% satisfaction guarantee.
Data center: 200 servers, each with a capacity of 250 t, and the other computer room is a backup computer room with different addresses.
Automated distribution center: Melaleuca has two large distribution centers in the United States, one in Idaho and the other in Tennessee. The distribution center in Naxi is twice as large as that in Idaho, and a smaller distribution center is in Hawaii. It only takes 12 minutes for a package to reach the courier company. The number of products in the distribution center is only enough for 3 weeks, that is to say, Melaleuca has no warehouse to store products.
People pursue a healthy, balanced and financially correct life. Melaleuca's definition of affluence (material affluence, environmental affluence, personal/family affluence and financial affluence) is to provide people with high-quality products, so that their lives can be taken care of in all aspects, and by sharing products, they can start their own businesses and realize an all-round affluent life.
The extraordinary development course of Melaleuca Company
From 65438 to 0985, Mr. Frank L. VanderSloot founded Melody in Idaho, USA. With the world-leading technology, the company widely uses the precious tea tree oil in nature in various products, so the company is named "Melaleuca".
1990, Melaleuca was listed as one of the fastest growing enterprises by American enterprise magazine Inc.500 for the first time.
And in the next four years, it was listed as the fastest growing enterprise by American enterprise magazine Inc.500 (why didn't it be selected until 1990? Because the selection in Europe and America depends on whether the enterprise can survive the dangerous period and death period of the first five years before it can be selected, Melaleuca was selected as soon as it arrived, for five consecutive years! After 1995, it was not selected because it has become a large company and does not belong to small and medium-sized enterprises. )
199 1 year, the performance exceeded 1 100 million dollars, and won the blue chip award of American enterprises.
1993 nutritional supplements are on the market.
1994, the first overseas company was established in Canada.
1June 997 10, Taiwan Province branch was established.
1998 65438+ 10, the Japanese branch was established.
In 2000, he was selected as one of the top 500 companies in America.
Centennial Special Event of American Chamber of Commerce in 2002 (USA&; Enterprise spirit) is the best enterprise in the world, and has been selected as the company with the most development potential in 2 1 century. It means that you will stay with the United States for more than a hundred years, so many people question that Melody inherited this piece because it can really be a century-old enterprise.
In 2002, Melaleuca was listed as the most potential company in the 20th century by the American Chamber of Commerce. Established a Korean branch in September; The annual performance was $450 million.
In 2003, Melaleuca won the Idaho Outstanding Environmental Protection Award; The annual performance was $540 million. Settle in China.
In 2004, American Psychological Association awarded Melody the "Healthy Working Environment Award".
In 2005, the Direct Selling Association awarded Melaleuca the "Life Education Award"; In the same year, in order to thank Melaleuca for protecting Minnesota residents, the Ministry of National Defense awarded Melaleuca the "Outstanding Support Award".
In 2006, the mayor of St. Paul, Minnesota announced June 30, 2006 as "Melaleuca Day".
In 2007, Mr. Vanders was elected to the Idaho Hall of Fame.
In 2008, the American Red Cross awarded Melaleuca the Humanitarian Award in recognition of Melaleuca's humanitarian relief in Hurricane Katrina.
In 20 15, Horatio Alger Association awarded Mr. Vanders the Horatio Alger Award in recognition of his entrepreneurial spirit of success in adversity.
In addition, Melody won the BBB Torch Award. The North American Business Improvement Bureau (BBB) was established in 19 12, and it has been more than 100 years. BBB "Torch Award" is an extremely rare award. Our cooperative Meila Environmental Supermarket won this award with a record of zero complaints for more than 30 years. Nearly 500 products have no safety and quality problems ... It is said that McDonald's once complained about drinking coffee because of an old lady? I got burned and lost the prize!
Melaleuca has grown rapidly since it entered China.
Melaleuca continued to grow, and the customer update rate exceeded 965,438+0%. Up to now, more than 3 million families around the world spend money at Melaleuca every month.
Give a brief introduction in 5 minutes. What exactly is Melody House?
I am often asked by my friends, what exactly is Melody House?
Simply put, Melaleuca is an environmental protection member mail-order supermarket, which has been overseas for 26 years and has business in 17 countries and regions. Melaleuca is famous overseas, especially in Taiwan Province province, but few people know it in mainland China, because it has only been in China for two or three years and has accumulated millions of loyal members all over the world.
Melaleuca's products are the most common household consumables. For example, when we go to Wal-Mart, Watsons, Carrefour and 7- 1 1, we will buy detergent, shampoo, shower gel, laundry detergent, toothpaste and some nutritious foods. All products come from its environmental protection factory, controlled by raw materials, produced and sold.
So what's the difference between Melaleuca's products?
Because we usually buy things from traditional supermarkets, such as a bottle of shampoo from 50 yuan, about 70% of the money is earned by second-and third-class dealers, advertisers and celebrities, as well as counter fees and entrance fees. The products purchased by consumers are actually about 15-20%.
The price competition of traditional channels is fierce. If the price of P&G products is reduced by 50 cents, Unilever will definitely respond within a week. In order to survive, enterprises can only fight price wars, and can only reduce the quality of raw materials when the channel cost cannot be reduced. Therefore, many household cleaning products will use low-cost chemical stimulation materials, such as chlorine bleach, fluorescent agent, ordinary foaming agent and so on.
The raw materials of these low-priced products are mostly petrochemical by-products, called petrochemical products. Short-term use will not have obvious harm, but continuous use for a period of time will have hidden harm to the human body. Long-term accumulation will lead to an increase in cancer and bring risks to family members. At present, all products with potential safety hazards in the market, such as Wang Ba shampoo incident and SKII cosmetic carcinogenic incident, are caused by petrochemical formula.
In contrast, Melaleuca adopted different traditional channels. Melaleuca's products are directly distributed to consumers by environmental protection factories, and there are no dealers and direct sellers, so it is called "consumer direct purchase system", which is a self-help shopping system for consumers. Melaleuca effectively avoids the price war and competition with other products, and can save 70% of the intermediate channel cost, so it is more competitive. Specifically, Melaleuca saved 70% of the money, part of which was used to improve the quality of raw materials of products, and part of which was distributed to consumers who helped them to make a reputation.
By saving 70% of the intermediate cost, Melaleuca was able to improve the biochemical formula to replace the petrochemical formula commonly used in the market. The unique advantage of Melaleuca products is "absolute safety". In the past 26 years, Melaleuca's global products have not experienced any safety accidents. Every time there is a product problem in the market, it is an opportunity for us to "make waves", such as the plasticizer incident in Taiwan Province Province and the dioxane shampoo incident.
Generally speaking, every family will go to Wal-Mart, Carrefour, 7- 1 1 and Watsons to buy daily necessities every month, and the products they buy are unsafe petrochemical risk products. Melaleuca specially invites families and individuals who need this aspect to change their daily expenses to a new place and a brand to Melaleuca Environmental Supermarket, so that Melaleuca can provide better quality.
Unique consumer direct purchase system
Melaleuca made a business survey when it entered China. It found that families or individuals with spending power in second-and third-tier cities in China spend an average of 300-400 yuan on daily necessities and skin care products every month, so they set a minimum consumption requirement for members, with a minimum consumption of 340 yuan and a maximum consumption of 1500 yuan. If the account exceeds the upper limit, it will be closed and the company will not allow you to continue shopping. Because it thinks that it is enough for a normal consumer to spend 1500 yuan every month, which is quite different from the concept and thinking of ordinary companies.
Specifically, when new members enter Melaleuca, they can directly enjoy a discount of 6-7%, with a monthly bonus of 5- 10%. 1 Each bonus is equal to 1 yuan. Six months before new members joined the club, there was an honorary welcoming ceremony. The first month is 50 yuan's tea tree essential oil hand cream, the second month is three-in-one cleanser, and the third month is 79 yuan. Consumers are willing to take gifts and points and enjoy the 100% satisfaction guarantee of unconditional return within 30 days. Membership periodicals, online stores, telephone home delivery and other services will continue to be consumed, resulting in consumption inertia.
Due to its unique business model, Melaleuca has created a miracle number in the world, with an ultra-high renewal rate of 95%, which means that 95 out of every 65,438+000 customers who bought in this supermarket this month will continue to buy next month. At present, Chinese mainland has not reached the average level of 95% in the global market, because the conditions are not yet mature, but it is about 90%. That is to say, if I have 500 customers in the market now, 50 will temporarily stop spending or lose for various reasons next month, and 450 will stay and continue to buy. At the same time, because the market is expanding, about 80-90 new customers will join in every month.
With a perfect customer retention system, Melaleuca's high renewal rate has also created another miracle, that is, it provides a good part-time platform for entrepreneurs and can provide continuous income. The so-called continuous income is a relatively temporary income. The income that most of us have is called temporary income, which is what we do and what we don't do is what we don't have. And continuous income is when you do it, and when you don't do it, you also have income. Sustained income is the main difference between the poor and the rich.
About continuous income and temporary income
We will observe that there are two kinds of friends around us that are particularly obvious. One is that they work overtime all day and are very busy. They may work in top office buildings and have enviable high income, but they work hard every month. After deducting various expenses, they have only a little money left and no time freedom. Another kind of person idles around all day, eating, drinking and having fun everywhere, but has a steady stream of income. For example, he owns several suites under his name and rents them to others. After deducting various expenses from the monthly rent, the remaining money may be higher than that of the former office workers. This is the advantage of continuous income over temporary income.
80% people have temporary income, less than 20% people really know about sustainable income, and less than 4% people can really have sustainable income. There are only three areas of continuous income. Real estate, for example, if you own a house or a shop, you rent it to others for a commission, followed by intellectual property. You have a steady stream of income from royalties, patent dividends and designer works, but only a few people can own real estate and intellectual property rights.
The third area with sustainable income is the business that can run automatically, which is why most people want to start a business. But it is too difficult for individuals to start their own businesses or open stores. According to statistics, four out of every five newly opened companies will close down in the next year, and four out of every five remaining companies will close down in the next five years. The difficulty for an individual to set up a company or shop independently lies in his lack of time, money, experience and social background.
Franchising is a better way to start a business, because it is a dependent enterprise. A good franchise store has a ready-made platform to ensure your success. You just need to copy its system, but the threshold is too high. The franchise fee of McDonald's is 8 million, which is far from what ordinary people can afford. General franchising, which has not been tested for ten years, may go bankrupt, and there are also many franchise frauds that make money by joining.
So today, our cooperation with Melaleuca is a kind of "personal joining". Simply put, Melaleuca is an environmentally-friendly supermarket, which is responsible for all product research and development, logistics, opening stores, hiring and training employees, law, finance and government public relations. The only thing is that it outsources this part of the market, that is, advertising and word-of-mouth marketing. We just need to do some word-of-mouth publicity for it and introduce customers. Like birds, we fly outside to bring customers in and take them to the supermarket to join the club, where customers can accumulate and make continuous recycling consumption. After accumulating to a certain extent, we can have continuous income.
Why is Melaleuca not a direct seller?
Unlike Amway and Avon, Melaleuca is not a direct selling company in the traditional sense, but a "consumer direct purchase system". You can refer to the introduction in Wikipedia. Other companies that adopt the consumer direct purchase model are Dell and Amazon. This is an improved model. Melaleuca retains the advantages of direct selling, such as word-of-mouth marketing and low-cost entrepreneurship, but removes all the disadvantages of direct selling, such as stocking, sales and training. We start a business part-time in Melaleuca, and we don't need to sell. I have been running Melaleuca for two years and have never sold anything. I just need to bring customers in to visit the supermarket, and those who are willing to apply for a card will do it, and those who are not needed for the time being will not be affected. So there is no risk in your contacts!
Why do you want to cancel the "sale"? Because direct selling has great disadvantages, there will be a series of problems such as buying goods, hoarding goods, selling goods, earning friends' price difference, collecting accounts and delivering goods. China people have thinner faces. According to statistics, 97% of people are not born to sell things, only 3% of them like to sell things, and 1000% of them hate being promoted. In Melaleuca, we don't need to sell anything, we just need to buy what we like to use, tell our relatives and friends about the real advantages of these products, let them change their brands, take them to the supermarket and apply for membership cards, and they can get continuous income, and the price they buy is the same as yours, and there is no difference.
What is better for Melaleuca is that there is no performance pressure. The company doesn't stipulate how many "responsibilities" you must perform. The only thing you have to do is to buy what you need every month and finish your consumption in 340 yuan. If you are free this month, do more and push more customers. If you are busy with work next month, go and do your own thing. The company's system will continue to help you retain and maintain customers until you have time to come back and promote them. In the meantime, your income will be "idle".
Melaleuca is a consumer-oriented business.
The disadvantage of traditional direct selling lies in the opportunity orientation. Many direct selling companies draw cakes with you as soon as they meet, talk about careers and bonus system, but they are all moon cakes hanging in the sky. And you don't have to draw cakes with others everywhere to run Melaleuca. The difficulty of direct selling is that you are looking for direct selling, not ordinary consumers, which is also the key reason why direct selling is more annoying than insurance, gym and beauty salon salespeople. As long as it is easy to find normal consumers, as long as the price of products is reasonable and the quality is up to standard, it is not easy for everyone to operate, which may affect the normal life of others.
I have a rich girlfriend. She mentioned that Amway and Mary Kay were embarrassed. She said that she had used the products of these two companies, and they were all very good, which was recommended by a friend. However, her friends call her every week and ask her to come to the so-called "party", which makes her very unbearable. "I'm just a consumer. Why should I attend such a party? " The cleverest thing about Melaleuca is that we only develop the normal consumer groups in the mainstream society, and we invite them to change brands instead of runways, so it is easy to succeed. When you have a certain customer base, there will naturally be "store managers", that is, people who are not opposed to increasing income. At this time, we will help them train and help them get started. This is a natural thing.
"Want" and "Can"
For friends who want to run Melaleuca, two questions must be considered. The first question is "Do you want to", that is, are you tired of using your spare time to increase your income? Melaleuca, in particular, only needs to spend a few hundred yuan a month to get the opportunity to cooperate with a Fortune 500 company in the United States and invest in its spare time. If you work hard for two to three years, you will earn 5-6k, and your monthly income will be 1.5-2w, that is, 5-7w, which is sustainable for life. Is this input-output worth it? You can only solve the problem by yourself, and no one else can help you make a decision.
The second problem is "no", that is, how to do it, how to recommend members, and how to retain customers for continuous consumption-please leave the problem to us to solve. Because Melaleuca has millions of members in 3 1 year in 9 countries and regions around the world, it has a set of standard copying tutorials, you just need to make up your mind to operate, and we will teach you the rest by hand. At Melaleuca, all questions have standard answers, and we have solutions to the questions raised by customers and the difficulties encountered in your business, because we have also encountered the problems you have encountered, otherwise it is impossible for hundreds, thousands or even tens of thousands of members to continue spending every month.
Real "business school"
We often like to compare Musicians to business schools. In the traditional MBA class of a business school, many lecturers are pure lecturers and have no actual combat experience. Many lecturers who like to talk may not have started their own businesses or have no actual combat experience, so naturally they can only be reluctant senior employees, not entrepreneurs. Every lecturer at Melaleuca University has practical experience, and may have been the boss in the traditional business field, that is, marketing experts and elites, and these teachers are willing to pass on their experience to you unconditionally and unreservedly. The education itself is priceless.
No matter where you come from, we are looking forward to studying these musicians carefully and then joining us. Whether you become a consumer customer or a business member, we sincerely invite you to start from now on, and you will be glad that you made the right choice in the future.
This is Melody. Are you ready?