With the rapid development of social economy, people's requirements for spiritual and material culture are getting higher and higher, but now the improvement of urban life quality, the acceleration of life rhythm and the rapid infiltration of diversified cultures have forced many traditional industries to face the stage of inheritance and innovation, and also let consumers pursue higher and better spiritual and material enjoyment. However, analyzing today's society, the theme that people pursue is nothing more than green, health and fashion. Throughout today's society, people pay more and more attention to diet, and three meals a day are more and more diverse, especially breakfast, which is simpler but not simpler. This is especially reflected in many modern white-collar workers and students. Therefore, it is necessary to open a modern open fashion cake shop that integrates tradition and innovation. Let customers throw away the "irritability" behind the fierce social competition when they are busy or leisure. It also gives them more understanding and choices about catering.
First, an overview of entrepreneurial organizations
As for the traditional cake industry, it is facing huge industry competition. We need to stand out from the competition, and gradually build brands and a series of products with good reputation. Our products cover: Chinese, Japanese and western cakes, all kinds of Chinese and western cakes, desserts, cheese products, fresh fruit and vegetable drinks and tea. All our products must emphasize the concepts of green, health and fashion. Realize modern consumers' mentality of "seeking differences" in products. In addition, we will also build an e-commerce platform to facilitate customers and consolidate ourselves through hard promotion. We will strive to create more social value around a concept and meet the needs of different consumers. When consumers are satisfied, the company will win more reputation, thus building and promoting its own brand and realizing profit. Of course, the company will face fierce competition in the industry, but it will not ask for a share with the weak posture of a newcomer. But to occupy a part of this market with the attitude of pursuing innovation and success in order to grow continuously.
The company's main business: Chinese and Japanese western-style cakes, desserts, snacks and cheese products of various styles and tastes, as well as freshly squeezed and freshly squeezed healthy fruit and vegetable drinks and various tea products. The company's products will adhere to the concept of freshness, green, health and fashion, meet customer needs and achieve a win-win situation.
In addition, with the help and promotion of e-commerce platform, the company will build its own online sales platform, implement door-to-door delivery by special personnel, realize brand docking, and adopt a two-line sales model to truly realize the integration of production, sales and service, maximize the company's value and meet the different needs of customers.
Second, products and services
The company will adhere to the concept of green, healthy and fashionable. Do your best to make yourself have a sense of mission, so that customers can be fully respected and enjoyed, and at the same time they can be recognized.
1. We will provide cakes, snacks and drinks with various flavors, base ourselves on the market, look forward to the future, serve customers and smile with respect.
2, the company's products will be favored by the market, compared with the general cake shop, our products are aimed at customers of all ages, from children to the elderly, all kinds of new cakes, drinks and so on.
3. After a new product is launched, it will naturally attract a certain customer base, and then slowly develop various new products, so as to introduce more and more products that belong to our company's characteristics and make its own characteristics in this industry.
Third, business strategy.
As a service industry, we not only provide a single product and considerate service, but also attract customers. Therefore, the company is engaged in specialty products, in-store services, clerk services, various Chinese and western cakes, cakes, desserts and cheese products.
We will also hire professional bakers to design and improve, launch our own special products and become the brand project of the company. Special flagship products will also be launched in various holidays or different seasons.
1, all kinds of fresh healthy fruit and vegetable drinks.
Fruit and vegetable juice drinks will purchase the freshest and full fruits and vegetables, mix with various product formulas, juice them separately, and stir them evenly, so as not to lose any original juice and nutritional value as much as possible, and give customers the freshest and most nutritious fresh fruit and vegetable drinks.
2. Packaging category
Especially for the main meal packages of white-collar workers nowadays, such as breakfast, Chinese food, afternoon tea, dinner and midnight snack. Different time periods are accompanied by different nutrition packages. Make every product worth the money.
3. Elegant and comfortable in-store environment
Traditional cake shops rely on products and their own brand value to attract customers. However, what we attract customers to patronize again is not only our own special products, but also the elegant in-store environment. Customers come to our store to enjoy leisure time and pursue a relaxed and pleasant feeling. Therefore, the decoration in the store should be dominated by bright colors close to nature, giving people a more relaxed feeling. If you eat in class, the fashionable and humanized table and chair layout is in line with the main environment, giving people a relaxed and warm feeling. Coupled with some exquisite knickknacks, small details leave a deep impression on customers.
4. Simple and friendly clerk service
No matter what industry, customers are the most important, not to mention the service industry, customers are God, so high-quality clerk service is also crucial. Shop assistants should establish close and tacit relations with customers, actively communicate with customers in the course of business, so that customers can feel intimate and have a good impression on the company and shop assistants. This is a good way to cultivate a fixed number of customers. We will unify the clothes of the shop assistants and train them to have a unified welcome slogan, be polite and modest, and serve with a smile.
Working principle:
1, the principle of honesty and trustworthiness. Treat consumers politely, without cheating, and be friendly and hospitable. In addition, the quality of goods must also pass.
2. Smile service principle. The customer is God, and it will be a true feeling, so be polite, modest and respect each other.
3. The principle of win-win and mutual benefit. On the basis of good faith, achieving equality and mutual benefit between customers not only achieves the purpose of our business, but also satisfies consumers.
Fourth, market analysis.
We plan to participate in the competition in the catering service industry, and believe that the development trend of this industry will develop towards environmental protection, health, miniaturization and high quality.
With the improvement of modern people's living standards and the acceleration of the pace of life, there is an increasing demand for various healthy foods in daily life, and healthy, green and fashionable foods and drinks are becoming more and more popular, which is undoubted for the broad market prospects. Although the market opportunity is just around the corner, its market competition is also great. This is a very challenging market, such as a cake shop or a juice drink tea shop. And some time-honored cake shops that have been stationed in the mainland for more than ten years have a good reputation and customer base, but their brands have been accumulated for many years. Moreover, cakes are the main business items, and tea shops and juice shops all over the street are mainly engaged in beverages. Our competitors also include high-consumption coffee shops, mainly western-style catering and high-standard services, and are constantly expanding their own consumer groups.
To sum up, most of them attract inherent consumers with a single product type, lacking the advantages of diversification and merger, and many of them have no green and healthy concept. We will inject our ideas into this diversified market, actively explore and strive to update, and we will certainly be able to give full play to our advantages. We can make use of the market demand, create our own characteristics, use the high quality and elegant environment of products, and use the services close to nature to impress and win customers. Create a kind of "natural purity and sweetness", gradually improve the popularity, and then apply for brand patents, implement brand joining, and realize chain form. We have our own brand value, and the more franchisees we attract, the greater our market share.
I. Target market
Pastries and fruit and vegetable drinks are suitable for men, women and children, and have always been deeply loved by consumers. Moreover, the fresh and healthy features of its products are especially favored by young people. Its own nutritional value is also quite high, so some people eat it as a dinner, which shows its prospects in the market.
We can start with white-collar workers, who go out early and come back late, and often don't care about their breakfast. We can attract them as our main customers and provide high-quality and healthy cakes, snacks and fruit and vegetable drinks. Therefore, breakfast is a selling point that we must strengthen in order to absorb and consolidate a class of customers.
Second, financial analysis.
Start-up assets: equipment investment is about RMB 1 10,000 yuan;
? 1. The rent is xx yuan.
? 2. The facade decoration is about xx yuan (including storefront decoration and light boxes)
? 3. I will probably invest xx yuan in the shelves and sales tables.
? 4. Employees (X) need uniform clothes of xx yuan.
? 5. The maximum investment of machinery and equipment: X million yuan (including the complete set of utensils for making cakes). First purchase: raw materials such as flour and cream, about RMB X.
Third, the economic benefit estimation
Monthly sales (average): xx yuan According to experts' evaluation, after the operation of such a small cake shop is on the right track, the monthly sales can reach xx yuan, and the monthly expenditure is xx yuan. Rent: The best location is in densely populated communities, community commercial streets, and lots close to children (such as kindergartens or playgrounds), which is about xx yuan.
Commodity cost: about x%, salary about x yuan: a small shop with an area of x square meters needs x bakers and x waiters, and the salary is x yuan.
Miscellaneous expenses such as water and electricity: depreciation expense of X yuan equipment: calculated in 5 years, monthly profit of X yuan: about X yuan, and the investment can be recovered in about one year.
Four. Analysis of risks and constraints
If your cake shop is not the first in your street or community, you have to spend more money, material resources and "tricks" to attract customers, because it is difficult for customers to change their usual tastes and control risks. There is a saying in the society that the ideal life is to live in the countryside of England, use German appliances, have a Japanese wife, a French lover and a China chef. Whether this is everyone's ideal living standard or not, there is a message between the lines: food is in China. It's true. China is a country that pays great attention to food, and it is also the most developed country in the catering industry in the world. The catering culture in China has a long history, and the catering industry is one of the oldest industries in China. Catering industry refers to the food production and operation industry that provides consumers with food (including drinks), consumption places and facilities through instant processing, commercial sales and service labor. With the continuous development of the catering industry, people go out to eat more frequently, followed by various liability accidents, and civil liability compensation disputes between diners and restaurants are increasing. From the insurance point of view, these unique civil liability risks of catering industry can be transferred to insurance companies, and the most suitable liability insurance product is "catering operator liability insurance".
1, entrepreneurial goal
Business objectives
The first professional dessert shop was established in xx College of xx Normal University, which deals in Chinese and western desserts. The varieties include ice cream cake, ice cream, ice cream biscuit, shaved ice, syrup, soup (dew), porridge, fruit juice, flavored dairy products, pudding, medicated diet nourishing stew, herbal tea turtle ling paste, China traditional snacks, etc.
Commercial purpose
Sweet, healthy and fashionable.
2. Market and competition analysis
Xx College of xx Normal University is a very young school, which was established only for X years. At present, there is a lack of a dessert shop that can be managed systematically in the school. The planned sweet dessert shop just fills such a gap.
Market competition analysis
X College of X Normal University is a young school. School facilities are improving, resources are scarce, students' consumption environment is even more worrying, and the food problem needs to be solved urgently. Our service tenet can overcome the above difficulties, meet the needs of target consumers and cut into this market quickly, and our business philosophy can hold up our sky. After analysis, we can open this market. Xintian specializes in desserts and insists on brand differentiation and humanized management. Establish and expand the popularity and reputation by infiltrating things quietly, so that consumers can know me, love me and buy me.
target customer
Some people mistakenly think that girls like sweets more than boys, but it is actually wrong. In fact, there is no gender difference in taste preference, and many boys also like desserts. In order to stay slim or lose weight, many girls often regard sweets as a scourge. And now consumers are becoming more and more rational. So sweetheart's target customers are all students.
3. Features of products and services
Professional raw materials, rest assured.
Xintian has established cooperative relations with regional suppliers of well-known brands of raw materials such as drinking water and dairy products, and marked the ordering area and various promotional materials in Xintian Store. From the perspective of reliable raw material suppliers, give customers a feeling that food safety can be guaranteed.
Rich varieties, more choices
It is hard to please all. Sweetheart, try to adapt the taste of dessert to customers of all tastes. Many styles of desserts are available for all kinds of customers to choose from.
Comprehensive nutrition, healthier.
In addition to ordinary ice desserts, Xintian's business varieties want to start a business and go to the Youth Entrepreneurship Network to find projects, as well as medicated diet nourishing stews, herbal tea and turtle paste popular in some parts of the south. The price list lists the nourishing ingredients, nourishing effects and indications of each dessert, so that customers can choose according to their needs. Dessert with low calorie and good cosmetic effect is especially suitable for girls who love beauty. Eating dessert and keeping in good shape not only do not conflict, but also nourish the skin through food.
Standardized service and higher satisfaction
Xintian employees are divided into four categories: management, dessert processing, ordering cashier and store cleaning. Dress in uniform clothes, operate and serve respectively. Practitioners require professional skills, unified use of Putonghua in service, establishment of strict service management norms and complaint return visit mechanism, and strict supervision and management.
Sweet shop business plan model essay 202 1 3? Healthy, green and fashionable foods and drinks are becoming more and more popular, and there is no doubt that the market prospect is broad. Although the market opportunity is just around the corner, its market competition is also great. This is a very challenging market, such as a cake shop or a juice drink tea shop. And some time-honored cake shops that have been stationed in the mainland for more than ten years have a good reputation and customer base, but their brands have been accumulated for many years. Moreover, cakes are the main business items, and tea shops and juice shops all over the street are mainly engaged in beverages.
1. We need to open a dessert shop with all kinds of desserts. The dessert in this dessert shop is sure to be loved by the market.
These desserts are for customers of all ages, from children to the elderly.
3. In the dessert industry, there are many desserts, but the general customers are young women, and there is no dessert shop suitable for all the people. The desserts in the general dessert shops are almost the same, and there is nothing fresh. So there are few dessert shops of this type in the market.
The capital I have now is that I have a deep understanding of the dessert industry and know how to develop new desserts to attract more customers. Secondly, professionals who develop desserts can be recruited for reasonable research and development.
5. After a new dessert is launched, it will naturally attract a certain number of customers, and then slowly develop various new desserts, from less to more, make more and more desserts with our own characteristics, and make our own characteristics in the dessert industry.
Job description
What we want to do is to enter the dessert industry. The target customers are the general public. Some people mistakenly think that women love sweets more than men, but it is actually wrong. In fact, there is no gender difference in taste preference, and many men also like desserts. Many young women often regard sweets as a scourge in order to stay slim or lose weight. And now consumers are becoming more and more rational. Therefore, the target customers of dessert shops are not only young women, but customers of various identities, tastes and ages, and they are operated by the public.
First of all, we will focus on selling existing products. When we earn the first pot of gold, we will recruit researchers to develop new types of desserts and create our own characteristics.
product description
Our dessert shop deals in Chinese and western desserts. The varieties include Hong Kong fruit dessert, sago, double-skin milk, sesame sauce, tofu, bean jelly, herbal tea, ice cream, ice cream cookies, smoothies and shaved ice, soup (dew), flavored dairy products, turtle paste, smoothies, shaved ice, sugar water, porridge, fruit juice, pudding, medicated diet nourishing stew, China traditional snacks and so on.
Professional raw materials, rest assured.
Our dessert shop has established cooperative relations with regional suppliers of well-known brands of raw materials such as drinking water and dairy products, and marked the ordering area and various promotional materials in the dessert shop. From the perspective of reliable raw material suppliers, give customers a feeling that food safety can be guaranteed.
Rich varieties, more choices
It is hard to please all. Candy shops should try to make the taste of desserts suitable for people of all ages and tastes. Many styles of desserts are available for all kinds of customers to choose from.
Comprehensive nutrition, healthier.
In addition to ordinary ice desserts, there are Hong Kong fruit desserts, medicated diet nourishing stews, herbal tea and turtle paste. The price list lists the nourishing ingredients, nourishing effects and indications of each dessert, so that customers can choose according to their needs. Dessert with low calorie and good cosmetic effect is especially suitable for young ladies who love beauty. Eating dessert and keeping in good shape not only do not conflict, but also nourish the skin through food.
Standardized service and higher satisfaction
Sweet shop employees are divided into four categories: management, dessert processing, ordering cashier and store cleaning. Dress in uniform clothes, operate and serve respectively. Practitioners require professional skills, unified use of Putonghua in service, establishment of strict service management norms and complaint return visit mechanism, and strict supervision and management.
Market description
There is a big market for dessert shops, which people of all ages will like. But now there are few dessert shops with systematic management and innovative ideas on the market, and this dessert shop just makes up for this gap.
Location and equipment
As long as there are many people. It is best to be located in commercial areas, near large markets, next to cinemas, dormitory groups in industrial areas, office buildings, etc.
The most basic thing is clean and bright, and the windows are bright. It is completely unnecessary to spend a lot of money to decorate the storefront. When customers eat desserts, they seldom pay attention to the luxury of the facade, but they are more concerned with the taste, nutrition and hygiene of the food. As long as the dessert quality is up to standard and the store is clean and beautiful, there will be no business. The dessert shop should pay more attention to choosing elegant and exquisite dishes than other small shops, so that customers will feel comfortable looking at the tableware and feel that this shop is tasteful enough to be famous again.
The store should be equipped with tables and chairs that can accommodate fifteen people, with an area of about 10 square meter.
compete
We learned about large and small coffee shops and western-style leisure restaurants, and found that although most of them also deal in certain kinds of desserts, the varieties are incomplete and the content is not professional. Therefore, the dessert project failed to form a systematic and standardized industry atmosphere. But it will still divert a large number of customers because of the brand dependence that has been formed in consumers' minds.
It is precisely because of the current market chaos that it has brought us a glimmer of light. Our service tenet can overcome the above difficulties, meet the needs of target consumers and cut into this market quickly. We are ahead of our peers' business philosophy, so that we can hold up our sky. After analysis, we can do the washing and integrating work in this chaotic market. The dessert shop specializes in desserts and insists on brand differentiation and humanized management. Establish and expand the popularity and reputation by infiltrating things quietly, and attract more customers with their own characteristics.