2. Promoting the healthy development of "online shop village" requires the government to effectively perform its functions. Improve the construction of rural network facilities; Comprehensively optimize services, improve response speed, streamline procedures and improve efficiency; Fully implement supervision according to law, while being tolerant and prudent, giving enterprises more room for development; Improve basic public services, fill shortcomings in education, medical care, culture and entertainment, and better serve entrepreneurs who return home.
3. To promote the healthy development of "online shop village", it is necessary to strengthen top-level design and overall planning, and continue to support and guide the construction of "online shop village". We can cooperate with large-scale e-commerce platforms to promote cross-border electronic commerce, talent training, cloud computing and big data applications. Cooperate with various financial and insurance institutions to provide financial support for the development of online shop villages and prevent business risks. It can also speed up the construction of new infrastructure such as 5G and artificial intelligence, improve the supply chain and innovation chain, and provide good services for the development of e-commerce industry.
"Online shop village" refers to an agricultural village in the traditional sense. Because of the weak industrial base, the traditional industries lack scale and the backward sales methods, it focuses on developing e-commerce.
Developing e-commerce can realize personal value, realize dreams, increase economic income, improve village appearance, solve the problem of rural hollowing out, and inject vitality into the construction of beautiful countryside. Therefore, it is necessary to help the "online shop village" develop healthily.
However, there are also some problems in the development of "online shop village". On the one hand, entrepreneurs blindly start businesses, cross-discipline, lack of entrepreneurial experience and lack of understanding of the market; Vicious competition, infringement of intellectual property rights, poor product quality and reduced net profit; Product homogeneity, lack of innovation, lack of innovative professionals. On the other hand, government service supervision is weak, public services are imperfect, service efficiency is low, and market supervision is weak.
Therefore, entrepreneurs should conform to the trend of rural industrial structure adjustment and e-commerce. First of all, we should visit and make clear the entrepreneurial projects. Extensive research, choose entrepreneurial projects with large market demand, diverse products and good prospects, change ideas and strengthen beliefs. Secondly, improve the organization and promote the development of industrial modernization.