1. Large projects are not as good as small projects, which have low unit cost and strong technical foundation and are easy to form pillar industries. However, the demand for funds is large and the management and operation are difficult. The national government and financial consortia are the main investors in large-scale projects, while ordinary investors, even if you are a millionaire, should choose the investment direction with small investment, quick results and low technical difficulty coefficient as long as they are doing private investment. In recent years, the fastest-growing private investment projects vary widely in types and modes of operation, but there are very few large projects with tens of millions of levels.
2. Heavy industry is inferior to light industry. Heavy industry is the cornerstone of national economic development, but light industry is the leader of development. Heavy industry has long investment cycle, high cost and slow recovery. Usually, it is not the field of private capital competition, but the state-owned enterprises dominate the world. Whether it is production, processing or circulation trade, operating light industrial products, especially consumer goods, has the advantages of low risk, low investment intensity and difficulty, easy to get results in a short time, and is especially suitable for private capital.
3. rice, oil and salt are not as good as food. China people have a world-famous food culture. Every family has three meals a day, and the food market is very large and enduring. Apart from technical supervision and hygiene management, the government usually does not interfere with the scale, variety, layout and structure of the food industry. The investment in the food industry can be large or small, easy to cut, and has a large choice; The usual commodity market obviously doesn't have that many advantages. Therefore, many private entrepreneurs enjoy it. In recent years, from Jianlibao and Wahaha to all kinds of tobacco and alcohol, the newly emerging investment predators are headed by the food field.
4. Men are inferior to women. There is a saying in western business circles, do women's business and take out women's pockets. Market research has long shown that more than 70% of social purchasing power is in the hands of women. Women are not only in charge of the "financial power" of most families in China, but also a considerable number of goods are directly consumed by women. High fashion, shoes and hats, precious jewelry and cosmetics are all women's world. Even color TV sets and refrigerators should be designed to cater to women's tastes. Therefore, if you invest in consumer goods, whether production or sales, and put customer orientation in women, you will find more opportunities.
Adults don't represent the future like children, and the only child has become a unique cultural phenomenon in China, so the children's consumer goods market in China is very distinctive. In terms of retail food and supplies, a large part is the consumer goods market for children. Some basic materials for food, clothing, housing and transportation are purchased by adults, but the demand is not flexible and it is not easy to generate new investment opportunities. The market of children's consumer goods is flexible and has strong random purchasing power, which is easily influenced by advertisements, emotions and the environment. Investing in this market is a rich choice for life. Especially in China, meeting the needs of children means meeting the needs of parents to a great extent.
6. Comprehensive is not as rich as professional varieties, and it is already the mentality of ordinary investors. The management of big and complete, small and complete is the mode that is recognized by the whole society during the planned economy period. The market economy is developing in an all-round way, but it is more about the macro situation and overall pattern, and the micro field often wins by specialization. Specialized production and circulation are easy to form the technical advantages and market characteristics of batch operation. Manufacturers have a competitive environment, and users have greater choices. For example, in recent years, the well-known Wenzhou small commodity market, Yiwu clothing production and marketing market, Shenzhen agricultural and sideline products wholesale market and so on. , are booming; In contrast, those comprehensive markets that are mobilized from top to bottom and deliberately created have few characteristics and it is difficult to form a climate. Among the individual rich, they are famous for their professional investments, such as Kao in Guangzhou, Wang in Cake at the foot of Yuelu Mountain, Queen in Hot Pot in Chongqing, Pig tycoon at the foot of Baiyun Mountain, King in Watermelon at Hejin, Shanxi, and so on.
7. The mainland is not as rich as the coastal mainland and has great investment market potential, but the coastal investment environment is good, information is sensitive, transportation is convenient, capital liquidity is strong and the market is active. In recent years, the southeast coast of China has formed an investment tropical zone, with many opportunities and easy funds to find projects, which can be said to be a combination of favorable weather, favorable geographical conditions and favorable people. Therefore, if the funds are invested in coastal areas, there is a greater possibility of success. Of course, there are many opportunities in the mainland, but without investment, the probability of success is much lower than that in coastal areas. A few years ago, it was said that peacocks flew southeast, and now it is a spring water flowing eastward. This flow trend of labor, talents, capital and resources may be difficult to reverse in the short term. In fact, looking around the world, the economies of all countries are developed first in coastal areas. It is the ocean, not the land, that connects the world. Liaodong Peninsula, Jiaodong Peninsula, Yangtze River Delta, Pearl River Delta, Leizhou Peninsula, Red River Delta and Xiazhangquan Delta in China are the most potential investment markets in China at present and for a long time to come.