From the product structure, in the past, China focused on adjusting the product structure of soft drinks and reducing the proportion of carbonated drinks. The soft drink industry focuses on developing fruit and vegetable juice drinks, vegetable protein drinks and tea drinks, moderately developing bottled (canned) drinking mineral water, and gradually reducing the development of carbonated drinks such as cola. Driven by favorable policies, the soft drink industry has entered the period of frame structure reconstruction. In the next three to five years, functional drinks, juice drinks, tea drinks and other healthy drinks will form the main body of the frame structure.
Although the consumption of soft drinks in China has been increasing rapidly in recent years, the overall consumption is still low, especially the per capita consumption, which is still low compared with most developed countries. In 20 13 years, the per capita consumption of soft drinks in China was about100L, but in 2007 it reached140L or more. Because Japanese and China have similar eating habits, and the development of beverage industry is ahead of China, it is predicted that the per capita consumption of soft drinks in China still has a lot of room for improvement, and the per capita consumption of soft drinks will continue to maintain the rapid growth trend in previous years.
According to the soft drink industry report of Prospective Industry Research Institute, driven by market demand, the soft drink market in China will continue to develop at a stable and rapid speed in the future, and the soft drink market in China will show the following trends in the future: ① functional change to nutritional change; ② The sales crowd changed from children to middle-aged and elderly people; (3) Quenching thirst and summering for health and beauty; ④ Change from single type to compound type; ⑤ The fruit flavor type changes to the fruit and vegetable type.
Generally speaking, the soft drink industry in China is a high-growth industry, with mature drinks growing steadily, new hot spots and growth points emerging constantly, and emerging drinks growing faster. The soft drink industry in China has experienced several representative beverage times, such as Wahaha, Jianlibao, Red Bull, Rising Sun and Wang Laoji. With the sustained and rapid economic development in China, the soft drink industry will further develop healthily, the industry demand will continue to increase, the production capacity will continue to expand, and the industrial structure will be further improved and optimized.