Two: He Fei was founded in 1962. For more than 50 years, He Fei has been developing milk powder specially for China people's physique, and has done a lot of research on the physical characteristics and needs of China babies, creating a variety of technologies, formulas and processes to improve the adaptability of milk powder to China babies' physique. Therefore, He Fei is known as the milk powder which is more suitable for China baby's physique.
For China baby, the scientific research strength is leading the world.
For more than 50 years, He Fei has specially developed milk powder for China people. In improving the adaptability of milk powder to China's infants' physique, its scientific research strength is at the leading level in the world, and it has presided over a number of major domestic milk powder research projects, including the research and industrialization project of breastfeeding high-end infant milk powder by the Provincial Science and Technology Department, the research and development of infant milk powder under the 863 project of the Ministry of Science and Technology, and the initiative of infant clinical feeding experiment in China. In 20 15, He Fei and Harvard Medical College established China Maternal and Child Nutrition Research Laboratory to integrate international scientific research resources and continue to deepen maternal and child nutrition research in China [2] [3].
Won the gold medal in the World Food Quality Evaluation Conference.
In 20 15, he feirong won the gold medal in the world food quality evaluation conference, becoming the only infant milk powder brand in the world, which fully shows that the quality of He Fei milk powder has reached the international advanced level and has been widely recognized by the international community. The World Food Quality Appraisal Conference was founded by the European Union and the Belgian Ministry of Foreign Trade and Economic Cooperation on 196 1 * *, and it is the oldest and most authoritative international quality research institution in the world. Its gold medal honor is known as the "Nobel Prize" in the global food industry. In addition, He Fei products have also obtained international certifications such as BRC global food safety standards of the European Union and IFS international food standards. In 20 17, He Fei dairy high-end infant milk powder "Xingfeifan" won the gold medal in the World Food Quality Evaluation Conference for the third time [4].
company profile
Brand origin: China
Brand creation: 1962
Key areas: infant formula [5]
He Fei Dairy has six core processing enterprises, with sales centers and R&D centers in Beijing, and its marketing network radiates to 26 provinces and cities across the country. In order to better serve consumers, He Fei Dairy has set up a free expert service telephone throughout the country. For more than 50 years, He Fei has never stopped demanding the quality of milk powder. He Fei has been focusing on the research of infant physique and breast milk nutrition in China, and has undertaken national scientific research projects such as the National 863 Project and the Twelfth Five-Year Plan of the Ministry of Science and Technology, and its scientific research strength is second to none in the industry. He Fei spent 10 years, regardless of the cost, creating the first complete whole industrial chain of infant milk powder industry in China on the world golden milk source belt of 47 degrees north latitude, realizing the whole controllable process from source pasture planting, large-scale dairy farming (pasture) to production and processing, logistics warehousing, channel control and even after-sales service, forming a unique whole industrial chain model of He Fei dairy industry. The company has developed and produced more than 70 kinds of products in ten series. Since 2000, He Fei dairy industry has successively passed the ISO9002 international standard quality system certification and HACCP quality certification, and won many honors such as "China Famous Trademark", "National Excellent Dairy Processing Enterprise", "20 13 China Seven-Star Food Health Award", "Most Popular Infant Milk Powder Brand of the Year" and "China Famous Best-selling Brand".