What are the skills of text design in poster design? Words may not occupy too much space in posters, but they are the communicators of core ideas. How to make the text not rigid and skillfully integrate with graphics and colors is a problem that every poster designer should pay attention to and care about. Here, I would like to share with you several practical methods: humor, metaphor, seeing the big from the small and so on. Humor-humorous method refers to the clever reproduction of comedy features in advertising works, grasping local things in life phenomena and showing them through some ridiculous characteristics such as human nature, appearance and behavior. Humor often uses interesting plots and ingenious arrangements to extend some things that need to be affirmed to the level of comics, resulting in a humorous artistic conception that is full of fun and funny. The contradiction and conflict of humor can achieve unexpected and reasonable artistic effect, arouse the audience's knowing smile and play the role of artistic appeal in a unique way. Analogy refers to choosing two things that are different in this copy but have certain similarities in some aspects in the design process. "Metaphoring a thing by one thing" means that the metaphorical thing is not directly related to the theme, but it is similar to some characteristics of the theme in a certain point, which can be used to develop, extend and transform the theme, so as to obtain the artistic effect of "tactfully getting into the topic". Compared with other expressions, metaphor is subtle and sometimes difficult to see at a glance, but once understood, it can give people an endless feeling. In advertising design, we emphasize, select and condense the three-dimensional image, grasp a point or a part, and describe or extend it with unique imagination, thus expressing the theme more fully. This kind of artistic treatment, which focuses on points and areas, sees the big from the small, and is incomplete as a whole, has brought great flexibility and infinite expressive force to the designer, and at the same time provided a broad imagination space for the receiver, and gained vivid interest and rich associations. Seeing the "small" in the big picture from an early age is the focus of advertising picture description and the center of visual interest. It is not only the concentration and growth of advertising creativity, but also the unique arrangement of designers. Because it is no longer "small" in the general sense, but the product of the refinement of small and big, and it is a concise and deliberate pursuit. Using association method in the aesthetic process can break through the boundary between time and space, expand the capacity of artistic image and deepen the artistic conception of the picture. Through association, people often see themselves or their related experiences in the aesthetic object, and the aesthetic feeling is particularly strong, so that the aesthetic object is integrated with the people who judge Microsoft in the United States, thus producing a voice of aesthetic feeling in the process of association, and the intensity of their feelings is always strong and rich. Direct presentation is the most common and widely used expression technique. It shows a product or theme directly and truly on the advertising page, and makes full use of the realistic expression ability of photography or painting. Deliberately depict and emphasize the texture, shape and functional use of the product, presenting the exquisite texture of the product attractively, giving people a realistic sense of reality and making consumers feel intimate and trust in the advertised products. This technique directly pushes the product to consumers, so we should pay great attention to the combination and display angle of the product on the screen, highlight the brand of the product and the most touching part of the product, and set off the product in an infectious space with colored light and background, thus enhancing the visual impact of the advertising screen. In real life, people have their own objects to worship, worship or imitate, and they all have a psychological desire to be as close as possible to them, so as to obtain psychological satisfaction. This technology is aimed at people's psychological characteristics. It captures people's admiration for star idols, selects idols worshipped by the audience and conveys them to the audience with product information. Because celebrity idols have strong psychological appeal, with the help of celebrity idols, we can greatly improve the impression and sales position of products, establish the reputation of famous brands, produce unspeakable persuasion, induce consumers to pay attention to the products praised by celebrity idols in advertisements, and stimulate their desire to buy. The choice of idols can be a super female star with extraordinary temperament, or a world-famous male star attraction; It can also be a world-famous master of sports men and women. Others can also choose politicians, celebrities, artists, war heroes, handsome men and beautiful women. The choice of idols should be consistent with the character of the products or services advertised, otherwise it will give people a far-fetched feeling, which will lead to psychological rejection and thus fail to achieve the expected purpose. Funny imitation is a creative metaphor method, which replaces the old name with a new name in a meaningful way, takes famous paintings and other famous people familiar to the general public in the world as humorous images, and makes them have a sense of humor through clever modeling, giving consumers a brand-new and strange visual impression and relaxed fun, improving the advertising effect and increasing the price and attention of products with its abnormality and mystery. This kind of expression technique puts the persuasiveness of advertisements in a humorous interest that is close to comedy, which makes people admire, laugh, never forget, and leave a charming aftertaste. Emotional factors play the most direct role in the emotional appeal of art, and aesthetics is a process in which the subject and object of beauty constantly communicate with each other and produce feelings. Art has the characteristic of conveying feelings. The phrase "those who touch people's hearts are not before feelings" has already explained the role of emotional factors in artistic creation. In the way of expression, we should pay attention to choosing the content with emotional tendency, set off the theme with beautiful feelings, and truly and vividly reflect this aesthetic feeling, so as to gain the power to impress people with emotion and give play to the power of art to infect people. This is the literary focus of modern advertising design, pursuing beautiful artistic conception and interest. Suspense arrangement method is to mystify the expression technique, lay a puzzle, make people puzzled by the advertisement picture at first sight, cause a kind of suspicious and nervous psychological state, cause layers of waves in the audience's psychology, produce exaggerated effect, drive consumers' curiosity and strong action, open positive thinking association, arouse the audience's strong desire to further discover the meaning of the advertisement, and then point out the theme of the advertisement through the advertisement title or text, thus relieving suspense and leaving unforgettable psychological feelings. Suspense technique has high artistic value. First of all, it can deepen contradictions and conflicts, attract the interest and attention of the audience, produce strong feelings and produce fascinating artistic effects. Poster Design Knowledge (Section IV) The continuous series method forms a complete visual impression through continuous pictures, which makes the advertising information conveyed through pictures and words very clear, prominent and powerful. Advertising image itself has vivid and intuitive image, which can deepen consumers' impression of products or services, achieve good publicity effect, and play a great role in expanding sales, establishing famous brands, stimulating purchasing desire and enhancing competitiveness. As the premise of design strategy, it plays an important role in establishing corporate image. As the basis of designing composition, it is very important to grasp the formal psychology. From the visual psychological point of view, people refuse the monotonous and unified form and pursue diverse changes. The continuous series of expression techniques conform to the basic law of formal beauty, that is, "diversity is unity", which makes people see "difference" in "similarity" and seek change in unity, forming artistic effects that are both diverse and unified, contrasting and harmonious, and strengthening artistic appeal. The magical psychedelic method, using deformed exaggeration, constructs a mythical and fairy-tale picture with infinite imagination, reproduces reality in fantasy scenes and has a certain distance from real life. This kind of expressive technique, which is full of romanticism and freehand brushwork is more than realism, is infected with the sudden magical visual sense, giving people a special aesthetic feeling, which can meet the requirements of people's liking for strange and changeable aesthetic interests. In this expression, artistic imagination is very important. It is a sign of human intelligence development, and everything needs imagination, especially art. It is no exaggeration to say that imagination is the life of art, and imagination is actively going on from the beginning of creative conception to the end of design. The outstanding feature of imagination is its creativity. Creative imagination is the beginning of new meaning excavation and new image generation and display. Its basic trend is to transform the experience aroused by association, and finally form a new image with unique aesthetic creation, which has shocking power. The prominent feature method uses various ways to grasp and emphasize the distinctive features of the product or theme itself, and vividly display them. These features are placed in the main visual parts of the advertising screen or set off, so that the audience can feel, notice and generate visual interest very quickly when they come into contact with the language screen, thus achieving the promotion purpose of stimulating the desire to buy. In advertising performance, these characteristics that should be highlighted and rendered are generally determined by the unique ability of product image, manufacturer's corporate logo and product trademark. The technique of highlighting features is also a common and widely used expression technique, and it is one of the important techniques to highlight the theme of advertisements, which has significant performance value. What is the focus of creative poster design? I believe many people are interested in poster design. There are many posters that we can touch in our daily life, which can leave a very deep impression on us. For some posters with a sense of design, these posters will attract the attention of the public more easily. In fact, the most prominent part of a poster is creativity, which is a very important aspect. There are many key points in creative poster design. If you want to design a creative poster, you can design it according to the following points, which will not only achieve good results, but also increase the creativity of the poster and achieve the best results. So what are the main points of creative poster design? Let's take a look together. Each poster will have its own emphasis when designing, and the most important thing is the theme. We all know the importance of theme to posters. As long as the theme is highlighted when designing a poster, then the poster has been half successful. It is not easy to highlight the theme, because there are many kinds of posters, so we must choose the best theme from them and deepen this theme. Only after deepening the theme can we do it well. The second point is to highlight the text. Every poster will have a certain amount of words, and the proportion of words is very large. On the poster, we can use many methods to highlight the text, which can be bold or red, so that the text will become more conspicuous. At the same time, it is also necessary to remember that the collocation of words and images should be relatively high, with words as the main part and images as the auxiliary part, so that posters will leave a deep impression on people. The third thing to consider is to conform to people's reading habits, which is very important, because only posters that conform to reading habits can be liked by people, so that people will not find it difficult to read. When designing, you can try the above points. After designing a poster, you can make the next modification step. After revision, you will get a perfect poster, isn't it simple? I hope everyone can make a complete and high-quality poster, so that you will have a great sense of accomplishment, and it would be better if the poster can be liked by everyone. I believe many people are interested in the design of posters. There are many posters that we can touch in our daily life, which can leave a very deep impression on us. For some posters with a sense of design, these posters will attract the attention of the public more easily. In fact, the most prominent part of a poster is creativity, which is a very important aspect. There are many key points in creative poster design. If you want to design a creative poster, you can design it according to the following points, which will not only achieve good results, but also increase the creativity of the poster and achieve the best results. So what are the main points of creative poster design? Let's take a look together. Each poster will have its own emphasis when designing, and the most important thing is the theme. We all know the importance of theme to posters. As long as the theme is highlighted when designing a poster, then the poster has been half successful. It is not easy to highlight the theme, because there are many kinds of posters, so we must choose the best theme from them and deepen this theme. Only after deepening the theme can we do it well. The second point is to highlight the text. Every poster will have a certain amount of words, and the proportion of words is very large. On the poster, we can use many methods to highlight the text, which can be bold or red, so that the text will become more conspicuous. At the same time, it is also necessary to remember that the collocation of words and images should be relatively high, with words as the main part and images as the auxiliary part, so that posters will leave a deep impression on people. The third thing to consider is to conform to people's reading habits, which is very important, because only posters that conform to reading habits can be liked by people, so that people will not find it difficult to read. When designing, you can try the above points. After designing a poster, you can make the next modification step. After revision, you will get a perfect poster, isn't it simple? I hope everyone can make a complete and high-quality poster, so that you will have a great sense of accomplishment, and it would be better if the poster can be liked by everyone. What are the word processing methods for poster design? 1, text mask
The better integration of picture material and text makes the text have different display forms.
2. Corner partition
More suitable for four-word multi-title, placed in the corner of the picture material, can better divide the copy information.
3, jitter effect
The effect of text wave jitter can be applied to two completely different themes: fault style and lovely style.
4. Difference effect
Similar to the splicing of pictures, it mainly shows two different effects and enhances the visual impact.
5. Disassembly and color filling
Breaking the original structure of characters, disassembling and filling colors, which is also a common shell in theme text design, can also disassemble each stroke.
6, neon lights
Neon lights, a retro effect in the 1980s, are often used together with shaking effect, and the bright color scheme and psychedelic style are more attractive.
7. Copy and overwrite
The copy and superposition effect of the main title can make the title more colorful, deepen the impression of the viewer, and play a dual role in emphasizing information and decorative painting.
8, projection processing
Through the projection of characters, we can show the sense of space, strengthen the relationship between pictures and texts, and create a three-dimensional atmosphere.
What are the word processing methods for poster design? Today, the global Ivy League Bian Xiao will share them with you temporarily. If you are interested in website design, page layout and image processing, I hope this article will be helpful to your study or work. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.
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