? Whether online or offline, the logic of customers buying products is the same, that is, first, do I trust you? If this problem is solved, the second question is: Do I need the product you introduced? If the answer is still yes, then the third question is why should I buy it now?
? Now it is impossible for a salesman to sign a bill after one or two micro-production meetings, because many people have not solved the first two problems, and customers are not fools.
How to break the game?
1, direct sales, trust of newcomers and customers is no problem. You can send a one-on-one WeChat communication insurance concept first, and then communicate the product by phone when the customer is interested. Selling cards and small insurance amount first reduces the difficulty of promotion, and then seeking insurance amount through services after the epidemic. Now, as long as you can buy it, you win. ?
2. Micro-production will be a sharp weapon to promote customers. Newcomers should learn to operate. Every link of the micro-production meeting should be rehearsed in the early stage, and all processes should be mastered before opening. After opening, we should sum up and constantly improve our operation level.
It should be emphasized that the focus of online operation is to win by quantity. In reality, you may have to visit 10 customers to sign a single order, while online visit may have to communicate with 30 customers to sign a single order, offline abortion once, and online micro-production takes three to five games to sign a single order.
? Why is it so low? Because online business is to develop customers in batches, the cost of salesmen is very low. Even if the process is reasonable, the probability of signing the bill will be much lower than offline. This truth should be told to the sales staff.
The purpose of holding a micro-production meeting now is to store the customers first, accumulate for deepening communication, and then sign the bill.
Tell the salesman to continue to do online business according to the process, win by quantity, and there will be a breakthrough.