P326 Marketing Channel: Because health service is intangible, inseparable and high-tech. Therefore, these distribution channels and strategies to achieve marketing goals through middlemen in the traditional commodity field cannot be fully applied to the distribution of health management services. Generally speaking, there are three main ways to take:
1) Direct selling health management service agencies directly contact consumers through stores to generate product sales. You can also provide products directly to target customers by carrying out workplace health management projects;
2) Distribution agents provide extended health management services to customers and high-risk groups of chronic diseases after physical examination through community health service institutions and hospital physical examination centers. These medical institutions are both service providers and product recommenders;
3) Network Marketing With the rapid development of Internet economy, more and more information terminals become the means for individuals to connect to the Internet, and the strategy of mobile health and healthy Internet of Things will become the main means of chronic disease risk management in China.