To answer this question, we must first understand what is high-end water? What kind of water is high-end water?
At present, bottled drinking water on the market is mostly natural water and artificial water. Natural water includes tap water, mineral water, lake water and glacier water, and artificial water includes pure water, distilled water and mineral water.
Most of the high-end water we know is natural water, because the conditions for the formation of natural water are harsh, and good water sources are scarce and limited, so it is difficult to store them. Moreover, it is often very expensive to transport them to urban shelves in inaccessible places, such as mineral water Shiyuntian Spring and Evian, glacier water in Tibet 5 100, and self-flowing water VOSS, which are rare and precious from all corners of the country.
Of course, high-end water is delicious. After all, besides seeing a doctor, who wants to spend money to suffer?
Many people think that clear water is colorless and tasteless, and it tastes tasteless. If it tastes bad, it's not. If you have drunk mineral water and tap water, you will know that the taste between water and water is really much worse.
There are three main factors that really affect the "taste" of water: TDS (total dissolved solids) and pH (pH).
First of all, TDS refers to the total amount of all dissolved solids in water, including various minerals, salts and metal ions. Many natural minerals exist in solid form. Generally speaking, natural water will slowly dissolve into water because of long-term contact with rocks, while minerals in mineral water in artificial water are artificially added.
Although the content of natural minerals is small, it is enough to supplement the needs of human body, and different combinations of elements will bring different effects. Calcium ions make water smoother, magnesium ions bitter, sodium ions bring salty taste and so on.
The value of most bottled water is between 200 and 800 mg/L. For example, the TDS of Evian is 309, and that of Shiyuntian Spring is 55 1. It is rich in more than 20 trace elements and macro elements such as calcium, magnesium, sodium and potassium, as well as strontium and metasilicic acid which are beneficial to the skin. Evian also promotes moisturizing spray because of these two ingredients. Generally speaking, the higher the TDS value, the heavier the taste of water, and the lower the TDS value, the less the taste of water, but compared with the bitterness of many high-end water, Shiyuntian Spring tastes sweet and delicious.
As for the pH value of water, it is generally between 6.5 and 8.5. In rare cases, it will reach 8.5-9.0, and Evian is 7.35. Generally, water with high pH value may be a little sweet and slippery, which is why Tian Quan tastes better than Evian. Water below 7 will make you feel sour and clean. Lower acidity can make the originally poor water taste "advanced" and crisp, similar to the effect of lemon. In addition, some water has a metallic taste, and one of the possible reasons is the low pH value.
The source of water should have the greatest influence on the taste of water. Each water source is unique, which is a comprehensive product of various factors, including the underlying structure, geological state, composition and content of minerals. These have a great influence on the taste of water. For example, the water source of Shiyuntian Spring is Wudalianchi in Heilongjiang Province. Because it is a cold mineral spring, it tastes sweet and cold. Evian is from Evian Town, France, and it tastes a little astringent.
With the increase of income, more and more people care about the brand, feelings, bottle face value and status symbol of water, and pay more attention to the taste and health care function of water. After all, life is full of busyness, and delicious and healthy water is a placebo in daily life, which may be the same topic for you and your customers.