2mg× 15 tablets× 4 boards/large boxes×120 large boxes/pieces (60 tablets/box), retail price 156 yuan/large box.
1. The only national medicine quasi-word smoking cessation drug in China, Offini-Nicotine sublingual buccal tablets, started the first shot of smoking cessation.
Smoking is harmful to health. How many smokers want to quit smoking completely for the health of themselves and their families? But physically, psychologically and habitually, it has formed a strong dependence on tobacco.
Because of long-term smoking, the human body has adapted to a certain amount of nicotine stimulation. Only by maintaining a certain nicotine concentration in smokers can they maintain normal nerve function. Therefore, smokers must inhale new nitudine regularly to keep balance. Once you quit smoking suddenly, it will lead to nervous system dysfunction and withdrawal symptoms, such as headache, irritability, anxiety, nausea, inattention, insomnia and increased saliva secretion. Medically called nicotine withdrawal syndrome. This is also the fundamental reason why most smokers fail to quit smoking simply by perseverance.
At the end of last century, the United States, Sweden and other European and American countries found through long-term scientific research that sublingual administration of "Orfenide" can supplement unburned medical pure nicotine with a purity of 99.9%, which can replace cigarettes and satisfy the craving for cigarettes. This method of quitting smoking has no addiction and dependence. This is the most effective, safest and healthiest nrt smoking cessation method recommended by the World Health Organization (who)-sublingual strong smoking cessation method.
After entering China, "Offeny" was carefully organized by dozens of domestic experts who quit smoking in hospitals such as the Affiliated Hospital of China Academy of Military Medical Sciences and the Affiliated Hospital of Capital Medical University. After long-term and massive clinical verification, the results show that the effective rate of Orfenni nicotine sublingual buccal tablets is over 85.2%, the smoking cessation effect is very obvious, and the relapse rate is low. People who don't quit smoking or don't want to quit smoking completely can greatly reduce their smoking by taking real medicine; No addiction, dependence and obvious side effects. Therefore, in June 2004, 65438+ 10, the State Food and Drug Administration of the United States approved the listing of the first national quasi-brand smoking cessation drug, Offini.
Orphany nrt sublingual strong smoking cessation method
Two-step substitution decreasing:
Step 1-Change cigarettes: 65,438+0-4 weeks. When you want to smoke, take a nicotine sublingual tablet to satisfy your craving, change cigarettes, get rid of tobacco poison, and relieve emotional and mental withdrawal syndrome. It is best to put an end to smoking at this stage; Heavy smokers can gradually reduce their smoking during this period, and gradually increase the number of sublingual tablets containing orphanine nicotine. By the fourth weekend, "orphanine" will completely replace cigarettes.
Step 2- reducing the content; After 4-8 weeks, the number of tablets containing offini will gradually decrease, and the drug will stimulate the "self-care ability" of neurotransmitters, restore and maintain the normal function of neurotransmitters, make the nervous system adapt to the smoke-free state again, start to get tired of cigarettes, naturally eliminate smoking addiction, and finally give up smoking completely.
2. Seven advantages create the first brand in the industry.
(1) Domestic exclusive products
Orfenide Nicotine Sublingual Buccal Tablets is the first nrt professional smoking cessation drug approved by the US Food and Drug Administration in China, which enjoys the exclusive protection of the state for five years.
(2) Potential unique selling point-cigarette in mouth.
Taking sublingual medicine to relieve cough can replace nicotine in cigarettes, replenish unburned and medical pure nicotine to the body, satisfy smoking addiction, make smokers feel like smoking, solve the physiological dependence of smokers on cigarettes, and eliminate the fatal harm of thousands of harmful substances in smoke to health. Smokers in non-smoking places or people who can't quit smoking can regard it as a cigarette in their mouth, which not only satisfies their addiction but also reduces self-harm. So, Orfini is: replacing cigarettes with cigarettes in his mouth.
(3) the relative vacuum of the market:
Major hospitals in China call for "professional smoking cessation drugs"
At present, there are no smoking cessation drugs in China hospitals, and thousands of smoking cessation clinics exist in name only. Ten hospitals in China jointly called for the development of "professional smoking cessation drugs"!
83 million smokers in China are looking forward to "professional smoking cessation drugs"
Most of the smoking cessation products on the market are health brand products, lacking scientific and technological content and significant curative effect support, and consumers certainly lose confidence! 26. 1% smokers with strong desire to quit smoking-83 million "special smokers", eager to wear professional smoking cessation drugs, holding money for purchase.
(4) The market capacity is huge.
The number of smokers in China has reached 320 million, accounting for 1/4 of the world's smokers!
An authoritative survey of 320 million smokers in China shows that 26 1% smokers have a strong desire to quit smoking, which means that 83 million people are struggling to find a good way to quit smoking! If 10% of these people use it, there will be more than 10 billion yuan in sales.
Just like the market sales of cigarettes in the mouth: if 1% smokers try it once, it will generate more than 1 100 million yuan in sales.
It can be seen that the potential market demand of Orfini is unfathomable.
Internationally, since the listing of 1998, the average annual sales of nicorette has remained above 500 million dollars. Britain, Canada and other countries have put Orfini next to the cigarette display cabinet. Through this conspicuous and easy-to-buy way, consumers are provided with the opportunity to consider quitting smoking and smoking in their mouths.
(5) Quitting smoking is effective.
(1) Nicotine replacement therapy is a widely used, safe and effective smoking cessation method recommended by the World Health Organization.
(2) Nicotine replacement therapy is regarded as the cornerstone to effectively solve tobacco dependence, and the United States and Britain have adopted nicotine replacement therapy as the preferred conventional smoking cessation method.
(3) Nicotine preparations have been put on the market for more than 20 years since 1978, which has kept 55 million people away from cigarettes in dozens of countries such as the United States and Europe. There are100000 people using health care institutions in the United States.
In 2003, the authoritative affiliated hospital of China Academy of Military Medical Sciences, Beijing Anding Hospital affiliated to Capital Medical University and anzhen hospital conducted strict clinical trials on orthopedics. The results show that:
The effective rate of quitting smoking is as high as 85.2%, and the effect of quitting smoking is very significant.
Those who have not given up smoking have also greatly reduced their smoking by taking real drugs.
–No addiction, no obvious toxic and side effects.
(6) National government support
China formulated the China Tobacco Control Planning Framework on June 5438+065438+ 10 in 2003, and signed the Framework Convention on Tobacco Control with the World Health Organization on June 5438+065438+ 10 in 2003. At present, the Ministry of Health and the World Health Organization are implementing the tobacco control plan, and have begun to set up a national tobacco control committee. In the next few years, effective legislation and rules and regulations will be gradually introduced to prevent and control tobacco use. Policies on increasing tobacco tax, reducing tobacco cultivation, controlling smoking and supporting the development of smoking cessation drugs are believed to be introduced soon. The education of smoking is harmful to health and the network construction to help smokers quit smoking will be gradually improved. The 2008 Olympic Games will be held in China. Recently, the relevant state leaders instructed to hold a smoke-free Olympic Games with 654.38+300 million people. At that time, as a professional and exclusive drug for quitting smoking, Orfenide will have great economic and social benefits. It is just the right time for Orfini to go public under this international and domestic background.
(7) Marketing planning in place
Orfini is planned by the actual combat marketing team with the most China characteristics. This team is one of the top ten marketing planning agencies in China and has nine years of practical experience in professional marketing planning of medical and health products. The organization has successfully planned eye mask, aloe detoxification capsule, Tsinghua tea, Shanlana, Zaiqingchun and other well-known health products.
Zhenke's series of creative marketing methods and promotion means are the sharp weapon to quickly detonate the market and the guarantee to establish the first brand of Oufenni.
3. Important knowledge
"Nicotine in cigarettes is harmful"-in fact, it is completely a misunderstanding.
Tobacco contains thousands of chemicals. The main harmful substances in flue gas are tar, carbon monoxide, propafenone and other irritating poisons. Tar and carbon monoxide are the most toxic. These substances cause cancer, various lung diseases, cardiovascular diseases, impotence and other dozens of diseases, and are the chief culprit of cigarette killers. Nicotine in cigarettes only meets the physiological needs of smokers, such as refreshing, relieving anxiety, tension and depression. For a long time, people have always thought that nicotine in cigarettes is harmful, which is actually a complete misunderstanding.
(1). From the point of view of smokers, on the one hand, smokers inhale less nicotine, which is harmless. On the other hand, nicotine is rapidly decomposed in the body and excreted with urine and sweat.
The scientific and tobacco circles have conducted long-term research on smog and made remarkable achievements. The representative is Dr. Hoffman, vice chairman of the American Health Foundation, who pointed out that there are 44 chemicals in cigarette smoke, which is recognized by the world tobacco industry as "Hoffman List", but nicotine is not one of them.
(2) From the point of view of food, nicotine widely exists in plants and animals in nature, such as tomatoes, potatoes, cauliflower, eggplant and so on. Tobacco content is the largest, about 4%-6%. Many scientific papers also report that nicotine exists in food and drink. It can be said that nicotine is ubiquitous and closely related to people's lives.
(3) From a chemical point of view, pure nicotine, like all other chemicals, has great potential medicinal value. For example, it can be used to treat Parkinson's disease, Alzheimer's disease, endometrial cancer, ulcerative colitis, recurrent oral ulcer, sleep apnea and other diseases. Nicotine can also reduce appetite and lose weight. Of course, excessive intake of any chemical substances in the body is harmful, and nicotine is not included.
I used a Ruimei non-smoking sticker and it worked well. As long as I gently wipe it, there is no adverse reaction. Moreover, it is a national patent, so it is easy to quit smoking and there is no possibility of relapse. Nicotine replacement therapy fundamentally solves the problem of smoking addiction, so I can quit as long as I am healthy. I think this will do.
Answer: 2008-01-0906: 41* * 0 comments. ...