First, the sustainable development of folk culture tourism development
The development of folk culture will inevitably interfere with the original order and development process of folk culture, so that backward areas will be impacted by tourists' foreign culture. Confusion and blind imitation of local residents' thoughts and behaviors will dilute the characteristics of the original culture, and then destroy the characteristics of tourism resources in the long run, thus affecting the sustainable development of folk culture tourism resources.
This phenomenon has occurred in many areas of our country. With the deepening of reform and opening up, more and more people pursue fashionable modern life, and most folk cultural forms gradually fade out of life and become a corner that people gradually forget. Folklore development has never been followed up, and many people are in danger of breaking off diplomatic relations. There are also some folk-custom tourist villages whose daily life has been unrecognizable under the influence of the outside world, and they are converging with the outside world, and the number of people who master traditional folk-custom skills is gradually decreasing. Recently, Henan University conducted a summer social practice survey. They organized a folk culture investigation team and visited Sanmenxia, Luoyang, Zhengzhou, Kaifeng, Shangqiu and other places along the Yellow River Basin. In their investigation, they found that the current situation of folk culture along the Yellow River is very worrying. Many people think that the modern lifestyle will inevitably eliminate those traditional and backward things, and because the economic benefits of folk culture have not been discovered in many areas, in cities, except for some parks that regularly organize some folk performances, only a few elderly artists will perform folk arts such as Taoism and shadow play, and some have even disappeared completely. It is not difficult to imagine that in the long run, our precious cultural heritage will disappear under our neglect.
Although we know that folk customs are developing and changing, and there are some unhealthy and unscientific elements in folk culture, we should seriously take its essence and discard its dross, but at the same time, we should also reflect folk culture as truly as possible and keep its original ecological side. We should realize that only the nationality belongs to the world, and without its own folk culture characteristics, it will basically lose the vitality of folk culture and cannot realize the sustainable development of folk tourism.
Second, the content selection of folk culture tourism development
Folk culture is a very extensive social and cultural composition, which takes folk culture and customs as the main body, including production and living customs, entertainment and competition customs, seasonal customs, etiquette system customs, folk literature and art, etc. , its content is very rich. In the process of tourism development, we should understand the development object and carefully choose the development content. The more distinctive the local folk culture is, the more different it is from the cultural customs of tourist destinations, and the more attractive it is. Therefore, when choosing development projects, we should focus on the distinctive parts.
Third, the issue of development interests.
As an industrial tourism, the purpose of its development is to pursue certain economic benefits. As an integral part of tourism, the development of folk tourism has its own complexity. On the one hand, it should pursue economic benefits, promote regional economy through food, clothing, housing, employment and attracting investment, on the other hand, it should not only focus on making money, so that cultural folk tourism will affect the embodiment of cultural connotation because of its strong commercial atmosphere, and only by grasping the balance between the two can it be realized.
In the process of developing folk tourism projects, we should first choose the appropriate management system, and then pay attention to the location characteristics of the development areas. The tourism development of folk culture should carefully select the site, pay attention to the accessibility and environmental conditions of the development area, and try to rely on cities with large permanent population and floating population to form a product portfolio and optimize the investment effect.
Fourthly, combine folk culture to develop tourism.
First of all, we should deal with the relationship between a single scenic spot and a tourist area. An isolated scenic spot is unattractive and inaccessible in the market, so try to combine it into a tourist route for development. Secondly, to develop an ideal folk culture tourist resort, we should achieve the harmonious unity of culture, homesickness and landscape, so that tourists can truly experience culture and homesickness from scenery and things, and make tourism activities richer, more real and more meaningful.
Finally, tourism shopping is also a link that should be paid attention to in the process of tourism development. Tourism shopping is the most elastic factor in tourism consumption, especially in folk tourism. Because folk tourism products can better satisfy tourists' novelty psychology and display local folk culture, their development is promising. Vigorously developing commemorative, scientific, practical and strong national and local characteristics of tourism commodities, food, clothing and handicrafts is a key project to develop folk tourism. Consolidating traditional products and boldly developing new products will surely provide strong support for the success of folk tourism development.
In a word, folk tourism can be said to be a bright pearl in the development of contemporary tourism. It will show us the profound cultural connotation of the Chinese nation with its traditional, mysterious and charming charm. As tourism workers, we should make it last forever and keep emitting charming light.