1, collect and state the facts (getting the feedback of market information can provide decision makers with a line of current market information and marketing activities).
2. Explain the information or activities (understand the reasons for the current market situation and some influencing factors).
3. Forecast function (according to the past market information to speculate on possible market development and changes).
As an important part of marketing activities, market research provides consumers with an opportunity to express their opinions, so that they can timely feedback their opinions and ideas on products or services to enterprises or suppliers.
Through market research, enterprises that produce such products or provide such services can understand consumers' evaluation, expectations and ideas on the quality of products or services.
Extended data:
Composition of market research:
1, internal information system
This system is a system to manage internal information, such as sales, inventory, orders, accounts and other information.
2. External information system
This system is a system for managing external information, such as customers, competitors, partners and so on.
3. Information analysis system
The system is a platform for analyzing internal and external data through corresponding technical means (tools, programs, analysis models, etc.). ).
4. Information research system
This system is a system for professionals to study and analyze data. For example, the product manager should study the taste preference of the target consumers and formulate the product media strategy according to the research results.
5. Information control system
This system is a system for managing and controlling the effective operation of the above four systems, for example, monitoring and optimizing urban dispatching schemes.
Baidu Encyclopedia-Market Research (market research and market research collectively)