137 1 year (the fourth year of Ming Hongwu), villagers in Fointint discovered the wild "Tanyang Tea".
185 1 year (the first year of Xianfeng, Qing dynasty), the Hu family in Yangcun, Fengtian successfully trial-produced "Tanyanggongfu" black tea.
1875 (the first year of Guangxu), Xu Ganchen, an Anhui official from Fujian, returned to his hometown, bringing back the seeds and skills of Tan Yang Kung Fu to Qimen, creating the "Qi Hong". Later, Tan Yang Kung Fu spread from Qimen to Yunnan, known as "Dianhong".
In the Qing Dynasty, Tan Yang Kung Fu became a special kind of tea for the British royal family.
19 15 Panama World Expo Gold Award.
In June, 2007, 165438+ 10, the first tea in China's Olympic bid.
In February 2008, "Tan Yang Kung Fu" was successfully registered as "China Certification Trademark".
In March 2009, "Tan Yang Kung Fu" became a "famous trademark of Fujian Province".
From June 5438 to 10, 2009, "Tan Yang Gongfu" obtained the national standard approved by the General Administration of Quality Supervision, Inspection and Quarantine, becoming the first local product to obtain the national standard.
20 10 1 "Tan Yang gongfu" won the well-known trademark of China.
20 13 in April, Tan Yang gongfu, the representative of Fujian xintanyang tea group, won the gold medal of Panama international exposition again.
2065438+July 2005, "Tan Yang Kung Fu" became the "global partner" and "designated tea" of China Pavilion of Milan World Expo. A century ago, Tan Yang Kung Fu, a century-old brand of black tea that deterred the world, conquered the British Isles with noble quality, and won the gold medal of Panama International Expo with Kweichow Moutai, becoming one of the international famous teas. But then it flourished and declined, leaving the world with a great surprise and an unforgettable regret.
A century later, with the support of the government, "Tan Yang Kung Fu" was revived. With the help of the construction of Haixi and the upcoming Third Cross-Strait Tea Expo, the revival wave swept by thunder.
During this period, the ups and downs of the century story, one historical legend after another, let's make a pot of "Tan Yang Kung Fu", in the sweet tea, listen to Fu 'an tea people tell about Tan Yang Kung Fu in previous lives. Fuan is a famous tea town in China, the second largest tea producing city (county), the largest producing area of green tea and scented tea, and the origin of black tea. But when it comes to local tea brands, Fuan people must call it "Tan Yang Kung Fu". The glorious history of "Tan Yang Kung Fu" is the pride and glory in the hearts of all Fuan tea people, and it is also the origin of dreams.
185 1 year, "Tan Yang Kung Fu" was successfully trial-produced in Tanyang Village and sold to western Europe through Guangzhou, which was favored by western markets. Since then, a large number of businessmen have come here to seek the market, and famous tea shops have emerged one after another, enjoying a good reputation at home and abroad. /kloc-in the 8th century, British black tea was popular, and "Tan Yang Kung Fu" conquered the British Isles with its noble quality and became the exclusive tea for the British royal family. 19 15, at Panama World Expo, together with Kweichow Moutai, the national wine, won the gold medal of Panama World Expo, becoming a popular drink in Europe at that time, becoming an international famous tea brand and selling well in more than 20 countries.
At the most glorious time, Tan Yang Kung Fu made more than 20,000 boxes of dry tea every year, and the scope of tea purchase was several hundred kilometers in Fiona Fang. At that time, letters written from abroad did not need to be preceded by the names of provinces, prefectures and counties. As long as the book "China and Tan Yang" is written, it can reach the recipients accurately, and its reputation even exceeds that of "China and Fujian".
However, since the 23rd year of the Republic of China, due to the full-scale outbreak of War of Resistance against Japanese Aggression, "Tan Yang Kung Fu" has fallen into silence. After the founding of New China, the government actively supported the production of tea areas, and the output of "Tan Yang Kung Fu" once reached the highest level in history. Unfortunately, the good times did not last long. In the 1970s, green tea began to be enthusiastically sought after by the public. Tanyang tea area changed from "red" to "green", and only a small amount of Kung Fu black tea was reserved for export in Tan Yang and several neighboring villages, with an annual output of only100t.
This change is more than 30 years. In the new century, the domestic tea market is heating up rapidly, and there are many famous teas, but "Tan Yang Kung Fu" is still silent. However, in 2004, fate finally turned around.
Zhang Lao, a hundred years old, has always had a soft spot for black tea. In the 1980s, he submitted a proposal to the state as a member of the provincial CPPCC, urging the retention of the "three major efforts of Fujian and Hong Kong"-opening to the outside world, political affairs and Bailin's efforts. He often said, "Black tea accounts for more than 80% of the world's total tea consumption. As the hometown of black tea in China, Fujian did not develop the black tea industry, which really embarrassed the ancestors of the tea industry. "
At the critical moment, the Fifth Session of the Ninth CPPCC was held in Fu 'an. An old tea man submitted a proposal entitled "Revitalizing Tan Yang Gongfu Tea Brand and Creating the Brilliance of Fu 'an Tea" to the General Assembly, which officially opened the door to the revival of Tan Yang Kung Fu.
"The tea industry with an annual commodity value of165438+32 million yuan does not have a well-known brand, how can we talk about competitiveness?" Chen Dao, an old tea man and the current president of Fu 'an Tea Industry Association, showed the weakness of Fu 'an tea industry at that time. Indeed, because there is no "Tan Yang Kung Fu" brand, Fuan Tea has been making wedding dresses for others for a long time. The tea produced is mainly sold as raw tea in Jiangsu and Zhejiang provinces, and local tea farmers and tea merchants have little profit.
This proposal immediately caught the attention of the General Assembly. Since then, the local government has organized a group of tea experts and economic experts inside and outside the province to conduct on-the-spot research on the contents of the proposal. The survey results agree that Chen's "Revitalizing Kung Fu" is of great significance and feasibility. The investigation report was submitted to the Fuan Municipal Party Committee and Municipal Government and was immediately adopted.
In 2006, the Fuan Municipal Party Committee and the Municipal Government set up a leading group for tea industry development headed by Chen Jiadong, then secretary of Fuan Municipal Party Committee, and determined the "Five Ones" strategic project, that is, to build a public brand-"Tan Yang Gongfu"; Newly plant high-fragrant tea seeds 1 10,000 mu every year; Building the tea capital of the Straits; Hold a tea party once a year; Build a modern factory processing zone.
As soon as the official document came out, Chen Xi burst into tears, but what he didn't expect was that in the next three years, the good news about "Tan Yang Kung Fu" came one after another, which made people see things in a blur. On June 65438+1October 2 1, 2006, Tan Yang Kung Fu, which has been baptized by the market, appeared in full dress and was inspected by people.
This press conference, jointly organized by China Celebrity Work Committee, China Celebrity Association and Fuan Municipal Party Committee and Municipal Government, was called "China Celebrities Building Harmonious Fuan and Tan Yang Kung Fu Series on the West Coast of the Taiwan Strait", and was later called "the prelude to Tan Yang Kung Fu brand building" by tea people.
Fuan's unique geographical location and red history make China Celebrity Work Committee and China Celebrity Association pay close attention to the development of this area. More than 65,438,000 China celebrities including Jiang Zhenghua, Jiang Chunyun, Sun Fuling, Wang Yunlong, Yu Yang and Guan Mucun attended the opening ceremony. At the meeting, Chen Jiadong, then secretary of Fuan Municipal Party Committee, solemnly introduced the glorious history and excellent quality of "Tan Yang Kung Fu" and the determination of Fuan Municipal Party Committee and Municipal Government to recover "Tan Yang Kung Fu". Immediately, "Tan Yang Kung Fu" was designated as the special tea for celebrities in China, and the brand grade jumped to the first place, which fired the first shot of revival.
Successful return, both government workers and exhibitors, are beaming, which is an affirmation and an encouragement. Previously, many tea people had doubts about this trip to Beijing. Because there were almost no decent "Tan Yang Kung Fu" production enterprises in Fuan at that time, most of the products produced were mainly sold in bulk without packaging. For the exhibition in the Great Hall of the People, many enterprises rushed to make "clothes" overnight. Due to the lack of funds, the Fuan municipal government also allocated 1 1 10,000 yuan to subsidize the packaging expenses of enterprises to solve the urgent needs.
After the prologue, from government officials to bosses of production enterprises, from non-governmental organizations to units at all levels, efforts have been made to reshape the century-old brand of "Tan Yang Kung Fu".
In 2007, in a short period of one year, the Fuan Municipal Party Committee and Municipal Government led "Tan Yang Kung Fu" to Beijing, Shanghai, Xiamen, Fuzhou, Hong Kong and other important domestic cities for brand promotion, and also participated in tea promotion activities such as "maliandao Beijing International Culture Festival", "Shenzhen International Tea Culture Exhibition" and "Returning to Panama", which opened people's long-forgotten memories of "Tan Yang Kung Fu". Since then, "Tan Yang Kung Fu" has appeared frequently in exhibitions at home and abroad.
The Fuan Municipal Party Committee and Municipal Government built a platform for enterprises so intensively, and enterprises actively appeared on the stage. Since 2007, "Tan Yang Gongfu" has been reported frequently, and it has successively won the honors of "Top Ten Famous Tea in Fujian", "National Geographical Indication Protection Product", "National Certification Trademark" and "Olympic Bid Tea". In 2006, Fuan Municipal Government decided to restore and build the historical brand Tan Yang Kung Fu.
Party committees and governments at all levels in our city attach great importance to the development of tea industry. The municipal government held several meetings to study tea quality and safety, structural adjustment and brand promotion, and made great efforts to implement the "Five Ones" project for the development of tea industry, that is, to build a tea capital in the Straits 1 piece, a tea processing park 1 piece, develop excellent new varieties 1 mu every year, and hold major tea events 1 piece every year.
A series of preferential policies and measures to promote the development of tea industry, such as several opinions on supporting the development of tea industry, several opinions on cultivating and strengthening leading industries and accelerating industrial agglomeration, and opinions on accelerating the development of modern tea industry, have been issued one after another. Carefully compile and start to implement the Five-year Plan for the Development of Modern Tea Industry in Fu 'an City (20 12 ~ 20 16). The plan focuses on the "five new" technology promotion of tea industry and the construction of ecological tea gardens, and is responsible for and leading the accelerated development of tea industry in the city.
CPPCC people's congress is also very concerned about the development of tea industry. In view of the problems existing in the development of tea industry in eastern Fujian, during the two sessions every year, delegates and Committee members put forward many constructive suggestions and proposals to make suggestions for the development of tea industry in eastern Fujian. It is particularly worth mentioning that in 2007, the Standing Committee of the Municipal People's Congress formally adopted the Decision on Promoting the Development of Tea Industry on the basis of in-depth investigation and extensive consultation, which fully reflected the concern, concern and support of NPC deputies to the tea industry.
Gorgeous metamorphosis
In two days, the third Cross-Strait Tea Expo will open. This once-in-a-lifetime opportunity will be a leap in the revitalization of Tan Yang Kung Fu.
At the first Cross-Strait Tea Expo held in 2007, Fu 'an 13 "Tan Yang Kung Fu" tea enterprises dressed up and made their debut, which was well received. At the Second Cross-Strait Tea Expo held in 2008, "Tan Yang Gongfu" signed orders of nearly 654.38 billion yuan. The tea fair at home is a big stage to show yourself. According to the relevant person in charge of Fu 'an Municipal Government, as of a few days ago, Fu 'an is expected to sign investment projects 16, with a total investment of142 million yuan.
This is not empty talk. The gorgeous transformation of Tan Yang Kung Fu has enough strength and foundation to complete all this.
As the president of Fuan Tea Industry Association, Chen knows the changes in 2007, 2008 and 2009 like the back of his hand.
Specialty stores, even those who want to buy bags and pay a little attention to packaging, are very difficult. In the center of Fuan, there are many "Tan Yang Kung Fu" stores, chain stores and cafes. Not only that, in Beijing, Shanghai, Hong Kong and other places, you can also find the figure of "Tan Yang Kung Fu" with sales outlets all over the country.
This is the most intuitive change. With the popularity of "Tan Yang Kung Fu", everything related to "Tan Yang Kung Fu" is changing.
The original price of "Tan Yang Kung Fu" products was only 50-60 yuan per kilogram, but now it has risen to 1000 yuan, and some even tens of thousands of yuan. In the 2008 "Fujian Tea Cup" Competition, "Tan Yang Kung Fu" won the title of "Tea King" at an auction price of 300,000 yuan per kilogram. Its main raw material "Tanyang Vegetable Tea" was also a few cents per catty before the brand was built, and the average price of tea green per catty was about twenty or thirty yuan, and the income of tea farmers soared.
In 2009, "Xintanyang Tea Group" was established. In just a few years, Xintanyang was awarded the iconic brand of China black tea and the key leading enterprise at the provincial level, with a brand value of 443 million yuan in 20 12, ranking first among China black tea enterprises, and was passed down as a much-told story by Fuan tea industry. According to statistics, countless people have been engaged in the tea industry for two years. By the end of last year, there were 263 registered tea processing enterprises in Fu 'an, and there were more than 40 large enterprises with an annual output value of more than 5 million yuan, among which 3 were the top 100 enterprises in the national tea industry in 2008. The city exports more than 4000 tons of tea every year.
Now, "Tan Yang Kung Fu" is gathering strength to launch an impact on the world's black tea brands. Recently, applications for trademark registration have been filed in nine countries including the United States, France and the Netherlands, and have been initially approved. Tan Yang Kung Fu will return to the world stage, and the future will be full of sunshine. Entrusted by China International Chamber of Commerce, Fujian Famous Tea went to Panama on behalf of China Tea from 23rd to 27th October, 2006/KLOC-0. This was another great event of China tea culture publicity activities, which provided an opportunity for "Tan Yang Kung Fu" to reappear in the world tea industry. Therefore, when people review the Panamanian legend of "Tan Yang Kung Fu" in 19 15, they will naturally guess the mystery of gold medal loss and are eager to solve the mystery in their hearts.
Historically, "Tan Yang Kung Fu Tea" was mainly spread by tea farmers through the overall management of the "Chacha" government issued by the imperial court. Tan Yang Kung Fu was founded in 185 1, while Berlin Kung Fu, Zhenghe Kung Fu and Qi Hong were all later than Tan Yang. According to the tea records in Qimen (1933), "this county has always loved to make green tea. 1875, Yu Ganchen, a native of yi county, was dismissed from Fujian and returned to Anhui. In Dongzhi, Qimen and other places, imitate the method of "Hong Min" and open teahouses to try black tea. The following year, a black tea plantation was established in Li Shan. Although the output is not much, the profit is great, which is the beginning of Qimen black tea manufacturing. Accordingly, some people think that "Qi Hong" was probably introduced by "Tan Yang Kung Fu". In April of the 4th year of the Republic of China (1915), Fuan Chamber of Commerce selected "Tan Yang Kung Fu" tea to represent Fujian tea, and went to San Francisco, USA to attend the World Expo, and won the gold medal of Panama Pacific International Expo, which won the highest honor for Hong Min at that time. According to legend, this gold medal is 23 inches round, full of foreign languages, with buildings, flowers and plants, and two men and women without clothes. However, up to now, despite searching the archives of "Tan Yang Kung Fu" teahouse, tea shop and relevant departments, there is no trace of the gold medal. The older generation of Tan Yangcha people speculated that this gold medal may still be left in the Ministry of Agriculture and Commerce of the authorities. It was taken to Taiwan Province Province in 1949 and is now in the Taiwan Province Provincial Museum. According to the returned Taiwan compatriots, when they visited the Taiwan Province Provincial Museum in the 1960s, they saw the gold medal, saying that China Black Tea won the gold medal with Kweichow Moutai at the Panama World Expo 19 15. Later, the relevant departments entrusted Taiwan compatriots who returned to China to visit again, but they did not see it. Whether it is collected by the museum is unknown. Another guess is that gold medals are scattered in the producing areas of "Qi Hong", "Fu Hong" and "Gougunao" teas. Because there were arguments about the gold medal winners in the 4th and 3rd issues of 1987 Xinmin Evening News and Sericulture Tea Newsletter sponsored by Jiangxi Sericulture Tea Research Institute, the attached pages of related reports also published photos of medals.
Tan Yang congou is the best, and Panama will be honored. I won the gold medal and lost. I hope the aura will show its true meaning. In fact, it is only a spiritual pursuit to solve the mystery of Panamanian gold medal loss. What is important is to give the tea culture of "Tan Yang Kung Fu" a new historical mission. The tea man, the ancestor of Fuan, created the historical brand "Tan Yang Kung Fu" that once touched the world, and made indelible contributions to spreading the spirit of "peace, harmony, health and friendship" in international friendly exchanges.
Hong Min inherits the century-old glory and continues the world legend. How to make new contributions to the world in the new century is the thinking and responsibility of contemporary tea people (including tea farmers and tea tasters). The global business community has developed from product sales to the advanced stage of brand strategy. Whether Fuan Tea can seize the opportunities brought by WTO, strive for more benefits and revive the glory of Fujian Tea depends to a great extent on cultivating its own well-known tea brands. If there is no well-known brand, it will be eliminated by the international market. For example, "Lipton" black tea from Britain entered the China market on a large scale by virtue of its brand advantages. Lipton is very attractive among consumers in China, especially middle-aged and young consumers with high incomes. For local black tea brands in China, this is undoubtedly a negative phenomenon to reduce the brand influence. Because of this, traditional famous teas such as "Tan Yang Kung Fu" should shoulder the new historical mission of "tea is a messenger of peace". With the help of Panamanian international platform, we will win more market share and contribute to the promotion of China tea culture. As Feng Tingyi, president of Fujian Tea Society, said, "As early as 19 15, Fuan Chamber of Commerce Tea (that is, Tan Yang Gongfu Tea) and Minbei Narcissus, which represent our Fujian tea, won the gold medal together with Kweichow Moutai, the national wine, at the Panama World Expo, which was brilliant for a hundred years. This time, Fujian Famous Tea Promotion Center once again sent a mission to Panama on behalf of China tea industry. Compared with 19 15, this honor is even more surprising. This marks the beginning of Fujian famous tea from China to the international stage on a large scale. At the same time, it also marks that Fujian famous tea will take a gratifying step and win in stages under the background of Fujian provincial party Committee and provincial government implementing brand strategy and internationalization of tea economy. The national standard of "Tan Yang congou" has been approved and issued by the National Standardization Administration Committee, and will be officially implemented on May 10. It is reported that the sensory index, classification, physical and chemical index and quality characteristic index of Tan Yang congou tea are stipulated in detail according to national standards, which can strictly control the production of Tan Yang congou tea, improve the product quality and standardize the orderly competition in the product market.
20 1 1, Fu 'an Municipal Government has made great efforts to implement the "five-in-one" strategy for developing the tea industry, namely, "building the tea capital of the Straits, building a tea processing park, developing excellent new varieties every year 10000 mu, holding a Straits Tea Expo every year, and building the brand of" Tan Yang Kung Fu ". Led by Hu Cheng Tea Factory with the longest history and highest output in Fu 'an, we will make every effort to build the brand of "Tan Yang Kung Fu". First, actively participate in various tea party activities related to Tan Yang Kung Fu, and create a brilliant atmosphere of Tan Yang Kung Fu. The second is to study the inheritance and innovation of Tan Yang Kung Fu technology, and make a breakthrough in making famous historical tea by using modern production equipment, which not only keeps the shape, color, fragrance and taste of traditional Tan Yang Kung Fu black tea, but also greatly improves the quality and production efficiency. 20 1 1 year produces more than tons of high and medium-grade Tan Yang Kung Fu black tea 100, accounting for 60% of the total output of Fuan.
20 12 29 Tan Yang congou tea production enterprises in Fuan have applied for special signs for the protection of geographical indication products, and the special signs can only be used after preliminary examination by the provincial quality supervision bureau and approval by the AQSIQ. The output value of these enterprises reached 65.438+0.5 billion yuan, and the commodity value reached 480 million yuan. And in Beijing, Shanghai, Shenzhen, Xi, Taiyuan and other places, more than 400 direct outlets such as Tan Yang Kung Fu Celebrity Guild Hall, Tea City, counters and specialty stores have been established.
It is reported that "Tan Yang Kung Fu Tea Making Skills" has been included in the third batch of provincial intangible cultural heritage list by the provincial government.