Insurance observation: 1 year ago, "trillion Anbang changed hands", why did its two insurance companies get informed criticism? In the article "100 billion premiums drop to 8.6 billion, and everyone's insurance is no longer a trillion-dollar Anbang", this paper makes some analysis on Anbang and its successors' everyone's insurance, which has aroused heated discussion among some relevant people.
"Watch him build a tall building, entertain guests and watch his building collapse ..." This is how many people feel that Anbang is the first bankrupt insurance company in China. At the same time, Chen Dongsheng, the founder of Taikang Insurance, also used "strategy decides everything" to screen his circle of friends. The industry tycoon summed up three key strategic adjustments, multi-dimensional practice and thinking on vision, mission, values, corporate governance structure and execution since he founded Taikang 24 years ago, which made people feel that Taikang's achievements today are not easy and natural.
"Summarizing Taikang's 24 years, our greatest feeling is the persistence of values and strategy, which can be summarized as' three modernizations and three noes'-insisting on specialization, marketization and standardization, and not stealing or grabbing. Among them, the core is to adhere to specialization, not to engage in diversification, and to avoid the risks of business models; Adhere to marketization, take the road of pro-Qing political and business relations and avoid political risks; Adhere to standardization, do not steal or grab, and be a good student in the market and supervision. "
"Three changes and three noes" may be the best explanation for Taikang and Anbang, both private insurance giants, but their fates are completely different. According to Bao's observation, the phrase "a good student in marketing and supervision" is the most common and can guide entrepreneurs in the general direction. As for "don't steal or rob", I feel fine. This "indisputable" is hard to understand. Where enterprises do not compete, Taikang and Xinhua Life Insurance have fierce competition. It should be changed to "not greedy", that is, employees are not greedy, enterprises are not greedy, and they are on the right path and on the avenue.
At the beginning of 1992, the chief architect of reform and opening up visited the south and delivered an important speech. This laid the ideological foundation for China to embark on the road of socialist market economy development.
A group of intellectuals from government agencies and scientific research institutes actively joined the business community, and Chen Dongsheng became the representative of the "92 School".
In the social environment at that time, he still needed great courage and courage to make such a choice. However, it also made him a student in the market.
The reason why he can become a good student in the market can be summarized as starting from his own reality, recognizing the market clearly and adapting to it.
A. Only by recognizing the market clearly can we make a correct positioning. "What business to do" and "whose business to do" are two experiences he taught us.
"What business to do" is mainly related to choosing the track. What is the current situation, competition and development potential of this track? This is a proposition that entrepreneurs must consider clearly.
He chose life insurance industry mainly based on short-term macro-environment, medium-term industrial structure, long-term population development and other factors, and the four elements of this industry "innovation, compound interest, chain and leverage" can make enterprises become large enterprises.
"Whose business" is mainly to find out who the customer is, design the corresponding products and services, and do a good job in sales. Customers, products and channels are called "Golden Triangle".
Chen Dongsheng mainly takes Taikang's way of developing pension industry as an example. For example, users are "three highs and one master" to meet their needs for old-age care and nursing, and innovatively use "experiential sales".
B. Only by adapting to the market can we continue to grow and develop. Only by adjusting the strategy according to market changes can enterprises maintain their competitiveness and lead.
For Taikang, its market performance is three key strategic adjustments: 200 1, scale, opening the national layout; In 2009, return to the origin of life insurance and start the value transformation; The third time was to try to enter the pension industry in 2007. Taikang spent 10 years laying out the health care sector, and finally formed a deep-rooted life in 20 17.
Risk industrial chain, a brand-new strategy to build a big healthy industrial ecology.
Every strategic change has brought Taikang to a new height. Today, Taikang's vision is to become a "financial and insurance service group of big health industry, so that people can live longer, healthier and richer."
Summarize the growth process of Taikang, recognize the market clearly, adapt to the market, and make it a good student in the market.
The socialist market economic system implemented in China determines the important position of government supervision in economic development. China's financial industry, especially the insurance industry, is a strongly regulated industry. In recent years, in order to rectify the chaos in the insurance industry, strong regulatory policies have been continuously promoted.
Taikang proposed to be a good student of supervision, which reflected its attitude of embracing supervision. According to public reports, the earliest time of this formulation can be traced back to 2065438+August 2007, when Taikang held a special training course to study the spirit of the National Financial Work Conference and the China Insurance Regulatory Commission.
At this meeting, Chen Dongsheng said, "Finance affects the whole body. Taikang has been walking on thin ice since its establishment 2 1 year ago. In the process of rapid development and business innovation, we have controlled risks, grasped the balance, and have not been trampled on? Ok, don't cross the red line. "
Prior to this, an event that shocked the whole country happened in the insurance industry. In June of that year, Wu Xiaohui, chairman of Anbang Insurance Group, was taken away for investigation and was unable to perform his duties for personal reasons.
After that, Wu Xiaohui was sentenced, and Anbang was taken over by the China Banking Regulatory Commission in accordance with the law until the recent announcement of dissolution and liquidation. You know, the year when Anbang Insurance expanded wildly has already impacted the status of Ping An in China and China Life Insurance, leaving Taikang far behind.
At this moment, Chen Dongsheng once again stated that "be a good student in market and supervision", which may be coincidental or meaningful.