The report predicts that living in Yang Kang will become a new choice for "silver-haired people" in the future, and its business forms featuring health and wellness such as sports tours and hot spring tours in Yang Kang will be more abundant; Sports tourism will continue to heat up and develop to popularity; Metauniverse may become a new way of cultural inheritance and innovation and tourism sensory enhancement.
With the aggravation of aging, the consumption of cultural industry and tourism industry for the elderly has released greater development potential. In 20021year, the total number of elderly people aged 60 and above in Chinese mainland was 267 million, accounting for 18.9% of the total population. According to United Nations data, the elderly population in China will reach about 280 million in 2025, accounting for nearly 20% of the total population. By 2050, the elderly population will exceed 480 million, accounting for 36.5% of the total population. With the acceleration of China's aging process, the consumption power of the elderly group is also improving, and the demand for a better life of the elderly group is also more vigorous. Home-based pension has become a new pension model.
In terms of policy, in February 2002165438, the State Council issued the Tenth Five-Year Plan for the Development of the National Service System for the Aged, which clearly pointed out that it was necessary to promote the integrated development of old-age care and tourism. Guide all kinds of tourist attractions and resorts to strengthen the aging construction and transformation, and build a leisure and holiday tourism base. The outline of "Healthy China 2030" also proposes to actively promote the integrated development of health, old-age care, tourism, Internet, fitness and leisure, food, etc., and give birth to new health industries, new formats and new models.
At the same time, the hosting of the 2022 Beijing Winter Olympics is expected to set off a new round of sports tourism, especially the upsurge of ice and snow tourism. Ice and snow tourism is changing from new fashion and new people's customs to the normal lifestyle of ordinary people, and the number of participants in the national ice and snow sports has reached 346 million. With the strategic goal of "300 million people on ice and snow" and the powerful engine formed by the Olympic cycle, the country's demand for sports tourism is growing day by day, and sports tourism will continue to heat up and develop to the masses, and will be more widely integrated into people's daily lives, playing an increasingly important role in the development chain of sports industry.
At present, the global sports tourism industry grows at an average annual rate of 14%. According to the survey data of enterprises, the number of sports tourism-related enterprises in China increased from 52,400 in 2065,438+09 to 235,200 in 2026,5438+0, a year-on-year increase of 348.85%, and the sports tourism market showed a rapid growth trend. In August, 20021,the State Council released the National Fitness Plan (20021-2025), which clearly regarded sports tourism as one of the three major areas of the integrated development of national fitness, and its importance was highlighted.
In recent years, Shandong has proposed to actively promote the healthy and orderly development of the new format of "Lv Wen+"and optimize the supply of cultural tourism products and services from both supply and demand. At present, Shandong has issued policies to support the development of new formats such as industrial tourism, leisure tourism, sports tourism and research tourism, and related industries and enterprises are expected to usher in new development opportunities in 2022.