Automobile sales consultant refers to the automobile sales service personnel who provide customers with professional automobile consumption consulting and shopping guide services. Its scope of work is actually engaged in automobile sales, but its foothold is to provide customers with product sales services that meet their needs and interests based on their needs and interests. Its specific work includes: customer development, customer tracking, sales shopping guide, sales negotiation, sales transaction and other basic processes, and may also involve auto insurance introduction, transaction or agency, licensing, decoration, car delivery, claims settlement, annual inspection and so on. In 4S stores, its work scope is generally mainly in the sales field, and other business fields can be connected with other corresponding business departments.
The main employees engaged in automobile sales consulting include: relevant personnel with sales service experience in automobile sales enterprises within two years; Will soon enter the automotive industry marketing positions; Outstanding social youth and automobile professional college students who are interested in automobile marketing.
Automobile sales consultants should master the following contents
Automobile basic knowledge, automobile marketing foundation, automobile marketing environment, automobile culture foundation, automobile market overview, automobile market research, automobile sales process, automobile service process, customer development technology, communication and negotiation skills, and professional quality training.
Career prospect of China automobile sales consultant in the future: China automobile market has the greatest development potential in the world. Before 20 10, the annual sales of new cars in China will exceed 100000, and hundreds of millions of people in China are ready to enter the era of automobile life. At the same time, the demand for talents in the automobile industry has increased sharply, and the demand for talents in the market has become higher and higher. It is becoming more and more difficult for automobile enterprises to find qualified talents. The authoritative organization predicts that the gap of automobile marketing talents will reach 800,000 in the next three years. Automobile marketing talents have become the most scarce and critical resource to maintain the rapid and healthy development of the automobile industry, and it is very common for enterprises to rob outstanding automobile marketing talents fiercely. To this end, Fu Guang Institute of Continuing Education and China Automobile Training Network jointly launched a series of professional post training programs for "automobile sales consultants" to provide targeted post training for domestic automobile industry, automobile colleges and social institutions, and to train qualified front-line sales service talents for the automobile industry. Students who meet the national vocational standards will be recommended and organized to participate in the national vocational appraisal and obtain the national vocational certificate. This project aims to quickly lead you into and adapt to the automobile marketing position, and help you to establish a systematic, comprehensive and professional understanding of automobile, automobile industry, automobile market and automobile marketing; Have a deep understanding of automobile sales and master the knowledge, skills and tools necessary for engaging in first-line automobile marketing; Establish a correct concept of professional development, establish a good professional mentality, and obtain the potential of sustainable development through expert guidance; You can also apply for the qualifications of automobile sales personnel who have obtained national authoritative certification, government recognition and industry recognition, which is helpful for career development; It is also possible to send qualified students to automobile enterprises that are in urgent need of talents through talent recommendation channels, which basically solves the two-way demand of enterprises for talents and students' study and employment.
Of course, other qualities, such as:
First, self-confidence is the motivation for people to do things, and self-confidence is a kind of strength. As long as you have confidence in yourself, you should encourage yourself at the beginning of your work every day. I am the best! I am the best! Self-confidence will make you more energetic, believe in the company, believe that the products it provides to consumers are the best, believe that the products it sells are the best of its kind, believe that the company provides you with opportunities to realize your own value, and believe that you can do your own sales well. To be able to see the advantages of the company and its own products, and keep these in mind, to compete with competitors, we must have our own advantages and face customers and consumers with the belief of winning. Before selling products, you should sell yourself and have confidence in yourself. Only by selling yourself to customers can you sell your products to customers. Second, sincerity is always sincere. Mentality is the basic requirement to determine whether a person can do things successfully. As a business person, he must treat customers and colleagues with a sincere heart. Only in this way can others respect you and treat you as a friend. Business representatives are the image of the company, the embodiment of enterprise quality, and the hub connecting enterprises and society, consumers and distributors. Your words and deeds will directly affect the company's image incompetence. No matter what industry you are engaged in, you should have a sincere heart to face your customers, colleagues and friends. Third, there is a will. Pay attention to learning everywhere, cultivate the habit of thinking diligently, and be good at summing up sales experience. Review your work every day to see where you are doing well. Why? This is not good. Why? Ask yourself more why? Only by discovering the shortcomings in our work can we continuously improve our working methods, and only by improving our ability can we seize the opportunity. Opportunities are reserved for those who are prepared and for those who have the heart. As a salesperson, we should know every change of customers, try to grasp every detail, be a conscientious person, constantly improve ourselves and create a more wonderful life. Fourth, willpower. In fact, starting a business is very hard. I visit many clients and write many reports every day. Some people say that half of the sales work is done with feet, and the other half is done with brains. I want to visit customers constantly, coordinate customers, and even provide services with consumers. Sales work is by no means smooth sailing, and I will encounter many difficulties, but I have to have patience to solve them, indomitable spirit and strong willpower. Only in this way can you do a good job in sales. Fifth, good psychological quality. No matter what line you are in, you should have good psychological quality, so that you can face setbacks and not be discouraged. Every customer we deal with has a different personality. We should be able to keep a calm mind when we are hit, analyze our customers more, constantly adjust our minds and improve our working methods, so as to face all the blame. Only in this way can we overcome the difficulties. At the same time, we should not be carried away by temporary success. We should face our work with a normal heart. Face your career. Sixth, there must be execution. An excellent salesperson must obey the arrangement of the superior leader and seriously carry out the company's instructions. Some salespeople like to do their own thing. The company's instructions go in one ear and out the other, thinking that they are the best, and the leaders don't listen. This is a terrible business. Although your leadership is not as good as yours, he is your leader after all. There must be a better place for the company to ask him to be your leader and have better management ability than you. Therefore, we should be an excellent salesman. Seven, teamwork. Sales depend on cooperation, and salespeople can't do without the wise decision of the business department, the strategizing of the sales office, the scientific planning of the region, the support and cooperation of various departments, and even the grace of God. However, it still needs the efforts of sales staff. The mountain is high and the sea is wide. Even if it is a brick and tile, at least dedication is the professional quality that salespeople must have. Personal heroic salespeople can't sell well. Eight, we must continue to learn. Salespeople have to deal with all kinds of people, and different people pay attention to different topics and contents. We must have extensive knowledge in order to have the same topic and talk about speculation with each other. Therefore, salesmen should read all kinds of books, no matter what kind of books, as long as they have leisure, and they must develop the habit of continuous learning. We should also learn from people around us, constantly consult our colleagues and cultivate the ability of learning opportunities. A salesman should form the habit of thinking and summing up frequently, and make daily summary, weekly summary, monthly summary and annual summary. If you face different customers every day, you should negotiate in different ways. Only by constantly thinking and summarizing can we reach the most satisfactory transaction with our customers. Only with a modest attitude and a positive attitude can we face the daily work, study hard with an open mind and achieve the goal of success.