Mark meaning:
The law of "one out of three" exists. The universe is infinite, and Yin and Yang intersect. Then everything changed. Everything lives according to this rule. Therefore, the change is endless. These contents put forward the way to establish heaven. A foothold? The three procedures of cultivating people, that is, the way of three talents.
The meaning of tolerance:
Accommodation means that Yi Qu can afford it. ? Ming Wang Rong? Preface to Li Wengong: "People who entered the DPRK in modern times took tolerance and harmony as the way to get rich, so why did they take kindness as the basis?" . We insist on "all rivers run into the sea, all rivers run into the sea;" The wall stands thousands of miles, and there is no desire. " ? We adhere to the principle of equal treatment, an inclusive magnanimity, and its essence is cooperation and tolerance, paying attention to the harmony, unity and cooperation of friends from all sides, being broad-minded and embracing all rivers.
The concept of Ronghetang drugstore alliance;
In order to lead the trend of medical reform, strive for the survival of small and medium-sized pharmacies and create a healthy pattern; Comply with the mainstream development trend of subdivision, scale, chain and direct sales of drug chain retail; Establish a combination model of drug retail and service, and determine the drug with six powerful pharmaceutical enterprises such as Changchun Yinnuoke Pharmaceutical Co., Ltd., Jilin Yinnuoke Pharmaceutical Co., Ltd., Jilin Jin Nuo Pharmaceutical Co., Ltd. and Hebei Kangtai Pharmaceutical Co., Ltd., as well as Shandong Yinzhongnuoke Pharmaceutical Co., Ltd., a superior procurement and distribution pharmaceutical commercial enterprise, and a professional pharmaceutical pharmacy marketing planning and management consulting training unit. Wan Jia Xin Ying China Pharmacy Marketing Planning Center established Ronghetang Pharmacy Alliance. * * * Starting from three different advantages and "pharmaceutical, distribution and service" units, we will build a "trinity, three-legged platform", * * * will hold up our pharmacy alliance, seize the latest opportunities with a brand-new eye, conclude new alliances, gather new forces and create new business. The alliance will actively carry out dialogue and exchange mechanisms with the government to strive for more benefits and protection for all members of the alliance.
The emergence and goal of Ronghetang Alliance;
From the perspective of the whole industry, the reduction of circulation links is a general trend. In the supply chain system of large enterprises, agents and wholesalers will eventually cease to exist, and from factories to stores will be the mainstream circulation mode. The direct benefit of reducing circulation links is to reduce costs.
Scale will be the pursuit of every enterprise, and enterprises living in the corner can only survive in meager profits. In the retail industry with standardized products as the mainstay, product differences are almost non-existent. "Winning customers by price and reducing costs by scale" is simply an iron law. Enterprises that can't scale up can't improve their services unless they make a breakthrough in their services. In fact, without large-scale accumulation, it is difficult for small pharmacies to improve their services.
The establishment of Ronghetang Pharmacy Alliance will continuously enrich the product line, expand the business scope, actively optimize management, and implement diversified development of household medical devices, beautiful cosmeceuticals and health products. Give play to the wolf effect, confront the scale with alliance, integrate upstream and downstream resources and maximize the value in all aspects. Xihetang Pharmacy Alliance always takes "brand and specialty" as its own responsibility, "benefiting people's livelihood and harmonious development" as its mission, and "building the best service-oriented pharmacy alliance in China with heart" as its goal.
The purpose of Ronghetang Pharmacy Alliance:
The first is the doorway to reduce the purchase price:
Manufacturers directly provide exclusive, unique and controllable own-brand products, reduce intermediate links, reduce operating costs and improve the comprehensive competitiveness of enterprises. Organize more than six powerful pharmaceutical enterprises through acquisition, reorganization and holding. We have our own commercial distribution enterprises and our own professional marketing planning and management service companies, providing unique product categories and strong follow-up services and technologies.
The second is to support and assist in changing the marketing model of pharmacies:
Our own professional marketing planning management service company can provide professional consulting management services and marketing planning cases including category management training, store design, selection and promotion of own brands. For the member units, and act as and form the marketing department and planning department of the pharmacy to solve the worries of the pharmacy.
Third, the best platform for brand integration:
From the perspective of safeguarding the interests of member units, help members win competitiveness and interests. In addition to forming advantages in differentiated management and cost, forming advantages in brand and service can be in an invincible position.
The characteristics of Ronghetang drugstore alliance;
Categories are unique:
"Three self-controllable" forms exclusive high-margin differentiation to meet the product differentiation of all alliance pharmacies. Products are produced by our own manufacturers and self-sustaining manufacturers, and operated by our own sales organization and our own independent team. The low price, maintenance price and follow-up service of products can be flexibly controlled by ourselves.
The service is extensive and continuous:
We can not only provide simple pharmacy training, but also provide various levels of pharmacy management and marketing planning. Provide pharmacy profit model and system solutions for members. Specifically, it includes: pharmacy positioning, business circle research, competition strategy, refined and deepened category management, store renovation and upgrading, category optimization, standardized and diversified operation and member management, systematic promotion plan for members, systematic training for personnel, performance appraisal, and how to improve single store turnover, personal efficiency and floor efficiency, increase passenger flow, and increase customer unit price.
Unlimited cooperation and competition with brand enterprises;
The competition of alliance is a comprehensive competition. With the support of various resources of brand enterprises, the alliance can make members stand out quickly, grasp the development trend and trend of the industry and the training direction of the core competitiveness of pharmacies, and help member pharmacies to be invincible in the fierce local competition. It can not only provide management skills for alliance units, but also provide hematopoietic capacity, ensuring that members are always one step ahead of their opponents.
Ronghetang drugstore alliance nature
Cooperation:
With a brand-new vision, seize the latest opportunities, conclude new alliances, gather new strength and create new undertakings. The alliance will rely on the medical chamber of commerce to actively carry out dialogue and exchange mechanisms with the government to strive for more benefits and protection for all members of the alliance.
Development:
Develop towards specialization, branding and chain intensification. Set up a unified information platform, procurement platform and distribution platform, set up a virtual chain headquarters in the form of connecting without locking, seek the right to speak by forming alliances, help "weak" single pharmacies find their own way out, help customers get high profit returns and enhance the core competitiveness of member customers in today's fierce product competition. Alliance will carry out B2B and B2C e-commerce platform operation, and gradually embark on the information stage of pharmacy management.
* * * Win:?
Monopoly products, closed operation, profit guarantee. Docking with the upstream to get more policy support from manufacturers; Unite against the scale advantage of big chains. The alliance adopts the business model of "exclusive agency in the region and exclusive distribution by members" and takes "brand high gross profit+advertising-driven products+specialty pharmacy varieties" as the cooperation link to provide products with high quality and low price, brand advantage, easy acceptance by consumers and exclusive sales in the region through centralized procurement; Through price maintenance, market protection and professional promotion guidance, we can realize safe decentralized sales and meet the needs of terminal pharmacies to maximize profits. Beg.
Specifications:
Unified brand, unified management, unified operation, unified procurement, unified distribution of core varieties, unified publicity and unified training guidance. Set up a unified purchasing department and distribution center, and each monomer pharmacy is nominally a chain store of the company. However, the independent legal person of each single pharmacy remains unchanged, and it can operate independently and conduct independent financial accounting.
Orderly:
Unified planning, collaborative marketing, provide a complete set of operating plans and guide their implementation, supervise implementation and strengthen execution. The alliance implements a strict access system, and there are no member stores in the pharmacy business circle; Members must have a mechanism to promote new drugs, unconditionally accept the price check by the administrator, and may not transfer goods to non-designated pharmacies without permission. The alliance will implement a strict regional protection system to ensure that the interests of its members will not be harmed and form a long-term cooperation and long-term interests.
Advantages of joining ronghetang drugstore alliance;
1, resource advantage. Thousands of pharmacies in the province, hundreds of employees, rich medicinal resources and many famous medicines are rich human and material resources in the drug sales system of Xihetang Pharmacy Alliance.
2. Advantages of core products. For the core varieties, the alliance adopts the business model of "exclusive agency in the region and exclusive distribution by members". Ronghetang drugstore alliance adopts centralized procurement, unified distribution and * * * distribution with the same paragraph, which ensures the geographical uniqueness of the products operated by the alliance and prevents the interference of vicious price competition and commodity smuggling. Incorporate the superior varieties of alliance members into the alliance procurement system to fully meet the needs of pharmaceutical management category management.
3. Consulting operation advantages. The alliance will set up an advisory group, read widely, provide scientific advice for its allies' operation, arm its allies with the world-leading business model and help them provide their core competitiveness, which is conducive to building a century-old pharmacy and developing Shandong's pharmaceutical economy.
4. Training advantages. The alliance has set up professional training institutions and hired experienced operators in the industry. Training experts regularly conduct on-site training for allies. The training mainly focuses on human resource management, financial management, operation management, logistics management, business circle management, store opening manual, store management, etc., and regularly provides training courses for middle and senior managers to conduct technical exchanges and information transmission activities.