Glico Group is a diversified group food enterprise. The head office is in Shanghai, and there are Glico Food Company of Jiang Qi focusing on snacks, cold drinks, processed foods and healthy foods in Japan, Glico of Thailand in Southeast Asia, Glico of France, Glico of Danone and Glico of the United States in Europe.
Brand characteristics
Every product of Glico is aimed at a certain group. Consumers in different environments and at different ages can find products that suit them and satisfy them.
For example, Baekje's "Amber for Adults" series represents the color of whisky, which is an adult drinking scene. Baekje biscuits are made from whisky.
The enlarged version of the series "Japanese specialties" has played a regional role, made full use of the raw materials cultivated in the local environment and the enthusiasm of producers, and made a unique Baiqi in Japan.
Reference to the above content: Baidu Encyclopedia -Gligor