Two. Teaching style: new curriculum
Class hours: 1 class hour
Four. Educational objectives:
1. Knowledge target
I know what substitutes and health products mean.
Understand the impact of price fluctuations on consumer demand.
Understand the influence of price fluctuation on production.
2. Ability objectives
Learning can improve the ability to analyze the influence of price fluctuation on economic life, analyze things and participate in economic life.
3 Emotional attitudes, values and goals
Understand the role of the law of value and help students cope with price fluctuations scientifically.
The main difficulties in verb (abbreviation of verb) education
1. learning points: the impact of price fluctuations on life and production.
2. Learning difficulties: the impact of commodity prices related to substitutes and supplements on demand.
Teaching methods of intransitive verbs;
The combination of students' inquiry and teachers' guidance
Seven. training/teaching aid
multimedia courseware
Eight, the teaching process:
Question: 1. Why are the prices of different commodities different? 2. Why do you buy the same product at different times, and the price is often different?
Course: Through the study in the last class, I know that the price of goods is determined by value and will fluctuate constantly due to the relationship between supply and demand. What will happen after the price changes? With this question, let's improve the study of this course.
I. Impact on life
Classroom activities 1:
Teacher: Everyone went shopping. Usually slippers 10 yuan are rarely bought. By the end of the season, 5 yuan a pair was bought by many people. Why?
1, general (general law of price change).
When the price of a commodity falls, people will increase their purchases; When the price of a commodity goes up, people will buy less.
Promotion and discount capture people's consumption psychology.
) )
Classroom activity 2:
Teacher: (pre-class survey) What is the price of salt bags a few months ago now?
Student 1: Two months ago, I asked the store for a bag of salt for one yuan. Now it's 1.5 yuan.
Teacher: As the price rises, people's demand decreases. What great changes have taken place in your family's demand for salt after the price of salt rose?
Student 2) Although the price of salt is rising, the demand for salt in our family doesn't seem to have changed much.
Teacher: So, if your family has always wanted to buy an LCD TV, and the price has risen sharply recently, what will happen to your family?
Student 3) Mom will definitely put off buying until the price drops.
2. The demand of different commodities has different responses to price changes.
Even if the price of daily necessities rises, people's demand will not drop sharply.
(highly reflective)
Classroom activity 3:
Teacher: The price of pork is rising recently. The price of chicken has not gone up. Is there more pork or chicken on your table? why
Student 1) Of course there are many chickens. Eat meat anyway. Chicken is very cheap.
Teacher: If your father has always wanted to buy a car, and the price of gasoline has soared recently, will your father buy a car without hesitation?
Student 2) No, if the price of gasoline goes up, the consumption funds of cars will also go up.
The teacher concluded that pork and chicken can meet people's same needs, so when the price of pork goes up, people's demand for chicken will also rise.
Cars and gasoline can only work together, so when the price of gasoline rises, people's demand for cars will decrease.
3. The influence of price fluctuation on the demand of related commodities.
(1) Substitute-goods with the same or similar functions can meet the same needs of consumers.
Assuming that A and B are substitutes for each other, when the price of A commodity rises, people's demand for B commodity increases; When the price of commodity A falls, people's demand for commodity B decreases.
Teacher: There are many commodities in life that can be substituted for each other. Who can name a few?
Student: Rice and flour, cars and trains, matches and lighters, gas stoves and induction cookers.
) 2) Health products-Only by combining several commodities can we meet some needs of people.
Assuming that A and B are health products, when the price of A commodity rises, people will reduce the demand for B commodity; When the price of commodity A falls, people will increase their demand for commodity B.
Teacher: Who can list those products as health care products?
Students: gas stoves, printers and ink cartridges, table tennis and table tennis photos.
In a word, consumers' demand for commodities is affected by commodity price fluctuations, which is not only related to the types of commodities, but also related to the price fluctuations of related commodities.
Two. Influence on production
Classroom activity 4:
10 years ago, the "new thing" of mobile phones was expensive, and enterprise A saw its huge profits and entered the mobile phone market.
But in the past two years, the market has been flooded with all kinds of mobile phones, and the price of mobile phones has dropped sharply. Enterprise a began to reduce production of mobile phones.
Teacher: Why did Company A reduce the production of mobile phones?
Student: The price of mobile phones has dropped, and the profit of enterprise A has decreased, so the scale has shrunk and the output of mobile phones has decreased.
Teacher: What can a company do besides reducing the scale of mobile phone production in response to the decline in mobile phone prices?
Student 1) Under the same conditions, reduce the price of your mobile phone, but not the cost.
Student 2) Enterprise A can enrich the functions of mobile phones, increase the functions of mobile Internet and video, and attract consumers.
Teacher: I learned it last class. Under what circumstances can there be room for price reduction in selling goods? Is there an advantage in the market?
Student: If the individual labor time of goods is lower than the socially necessary labor time, there is enough room for price reduction.
Teacher: That is to say, if the personal labor productivity of enterprise A in producing mobile phones is improved, there is room for price reduction and great profits can be made.
1, adjust the production scale
If there is too much supply of a commodity, the price of the commodity will fall, the profit of the producer will decrease, and the producer will reduce the scale and output, and vice versa.
Fill in the blank:-raise prices-increase profits-expand production
Supply exceeds demand-the price dropped by 3354, the profit decreased by 3354, and the output shrank.
2. Improve labor productivity
Only by improving individual labor productivity and shortening individual labor time can we provide enough room for price reduction and be in a favorable position in the competition.
3, urge enterprise producers to produce marketable quality products.
When consumers buy goods, they always choose good quality, which other enterprises cannot produce. Which producer can meet the needs of consumers, can get more profits.
In short, as an operator, we must remember that people have no me, people have me, people have me, people have me, people have me.
Course summary: through the study of this course, I found that the relationship between supply and demand not only affects the price, but also the price affects the relationship between supply and demand. In other words, price affects people's life and production. I hope that students can use what they have learned to analyze economic phenomena in daily life and guide our lives.
Nine, blackboard design:
I. Impact on people's lives
1. The general law of price to demand
(1). Rising prices will reduce people's demand.
As prices fall, people's demand will increase.
2. The demand of different commodities has different responses to price changes.
(1). The reactivity of daily necessities is small.
) 2). High-grade durable goods are highly reactive.
3. The impact of price fluctuations on the demand for related commodities
(1). When the price rises, the demand for its substitutes increases, and vice versa.
When the price rises, the demand for its supplements will decrease, but it will increase.
Two. Influence on production and operation
1. Adjust the production scale
2. Improve labor productivity
3. Produce high-quality products suitable for the market
X. Reflection on education (omitted).
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