Before getting to the point, I'll popularize direct selling for you later. In fact, many friends are talking about selling, thinking that direct selling is pyramid selling. Due to the influence of feudal traditional ideas or market irregularities, many people have wrong ideas about direct selling.
1: 1990, Avon of the United States entered the China market, creating a precedent for the direct selling market in China.
2. 1998, Amway, etc. 10 direct selling company's model in China market, the government adopted a wait-and-see attitude.
3. In 2005, the Regulations on Direct Selling Management was promulgated.
4: 20 16, Regulations on Direct Selling Management of more than 27 direct selling enterprises
Up to now, direct selling can only develop slowly in the crevice, constantly regularize and operate internationally, and gradually move towards everyone.
First: the charm of direct selling.
Few companies can form a multiplier charm similar to the "wealth channel" through a unique bonus system like direct selling. What the industry calls "work hard for a while and enjoy life" is a high summary of the charm of bonus multiplier.
Second: the charm of direct selling products.
The products of many direct selling companies are excellent in quality and top in the world. Most of the direct selling products are mainly functional health care products, but this does not mean that they can treat a disease that cannot be treated by hospitals. Of course, some may be exaggerated and misleading by dealers. This is the standard level of market operation, which will not be discussed here for the time being. In addition, prevention before illness is advocated now.
Third: the threshold of direct selling.
At present, the threshold of direct selling is relatively low, which is similar to that of insurance in those years, because the government now recognizes that direct selling is legal, but the people have not fully accepted it. There's a chance. If an industry is mature, you will definitely not be able to drink soup, so it is particularly important to choose a direct selling company. As long as you can choose a good enterprise in the mixed market and invest your own ability, the probability of success is not small.
Today, I will answer this question from two aspects: health food and direct selling.
Health food has been in China for many years. Practice has proved that it is non-toxic and harmless. After taking it for a long time, the body has been conditioned, supplemented with nutrients needed by the human body, really played the role of "prevention" and "treatment", solved the sub-health phenomenon of the body and played an inestimable role in prolonging life. Anyone who does direct selling has mastered the first-hand information. I ate it myself, but I feel that it is better than medicine, although it is not medicine, but medicine is three-fold toxic. Health food is food, but it is not ordinary food. Such good food is not forced to buy or share by any company, but comes from human nature, love for others, love for relatives and love for benefactors.
Direct selling is a once-in-a-century business opportunity, just like the self-employed in the early days of reform in the 1980 s. If you don't understand and criticize, history will prove everything.
These are the reasons why there are more and more direct sellers.
This involves a conceptual distinction: direct selling and pyramid selling. Because I see many friends upstairs easily confuse these two concepts. Simply put:
There are ***9 1 registered direct selling enterprises in China, including Amway, Mary Kay, Infinitus and so on.
Then why are there more and more people engaged in direct selling? Let me correct this. There is no evidence that there are more and more people doing direct selling, but there is no denying that there are indeed many people doing direct selling. Just because they all have the dream of getting rich quickly (from this perspective, direct selling is similar to pyramid selling).
People who have done direct selling should have heard that a well-known domestic comedian in Northeast China once set foot in the direct selling industry. For identity, he needs status, money and connections.
So for him, direct selling is just a means to quickly realize contacts. No dreams to talk about and no chicken blood stimulation.
Because such people have a thorough understanding, different models and different contents, for these rich and powerful people, these so-called direct sales or pyramid schemes are just a means of wealth accumulation, just for a change.
Poor people do direct selling more because of the demonstration effect brought to them by those "successful people" in the direct selling system. Those "successful people" convey hard work, hard work, forbearance and strength. And there is no threshold for direct selling. You can have no education, you can be ugly, you can be disabled, and this industry can accept you.
It stands to reason that it should be a good result for these poor people to get these good qualities. But business behavior is business behavior after all. Due to the national conditions, leaders at all levels who want to get off the assembly line quickly can do abnormal brainwashing. Only brainwashing can change the thinking of offline and spread products quickly.
Therefore, what the poor see is only excellent quality, but what they can't see is the brainwashing method and national conditions of "high people".
Helpless may be due to the people around you, and have to go deep into it. For example, many friends and relatives around him are doing direct sales, and he has nothing to do with them. After a long time, he will naturally enter this circle. After all, the original intention of direct selling is harmless.
Daydreaming is influenced by all kinds of dreams of making money. For example, Amway's provincial branches basically have various meetings every month, and all kinds of "successful people" will tell their successful experiences and achievements in tears. For example, BMW won the company's reward in three months and became the regional manager in one year.
There are also many direct selling companies that arrange annual luxury trips around the world for sales elites, which are funded by the head office. Give other latecomers a stimulating expression.
In fact, direct selling, as a business model, doesn't matter whether it is good or bad, but China's national conditions are very resistant to this way of transferring people. After all, China people have such a potential consciousness, that is, "not seeking merit, but seeking nothing."
In fact, to be fair, doing direct selling, like doing other businesses, also requires effort and effort. Similarly, following the 28 th Law, only 20% can succeed, most of them are mediocre, and the income is no different from going to work.
These people who do direct selling basically don't like learning. A few years ago, merchants sold their goods to direct sellers, who sold them at different levels and even hoarded goods after spending money. Direct sellers have become "hoarding warehouses" for manufacturers with closed marketing strategies, a lot of chicken soup thinking and coaching skills, inducing these people to "dream of making a fortune" and the goods can't be sold, so they start from relatives and friends, cheating by hook or by crook, losing money and destroying contacts.
At present, direct selling has changed its routine, using the concepts of socialization and new retail to induce direct sellers. These people who don't like learning and don't understand the real new retail blindly follow the trend, selling and spreading on WeChat and selling offline. In fact, compared with the original sales, there is no change, just using the concept of new retail. The qualified rate of these products is worrying and the price rationality is in doubt. The summary of new retail has three core points.
1, Cloud * * * enjoys the platform (online mall).
2. Global marketing (online and offline).
Boundless commerce (mass).
The core of new retail without these three points is deception and hooliganism.
Now the whole country is cracking down on pyramid selling. People who used to do direct selling, such as Quan Jian. To say these Tiens, the group of this team is really huge, but they are often doing direct sales, but they are all doing pyramid schemes in the name of doing direct sales. Quan Jian and Tiens have a pyramid plan.
Now many industries are undergoing transformation, such as taking a boat. The punchline industry has been completely extinct, and it is getting harder and harder to do direct selling. Or it is not easy to find the downline and author. Everybody quit. This kind of pyramid selling and direct selling have always been mixed together. Everyone knows this kind of thing, and now the market environment is particularly bad, and everyone is unwilling to participate. Even people who used to be direct sellers are now undergoing transformation. Maybe they should consider letting go. Who would have thought? Large direct selling enterprises like Tiens will also go bankrupt. Such a company has fallen, or what is the result? Is that millions of direct sellers are homeless at once. Good, good, good, good, good, good, good, good. I can't get it out. Who are so many products sold to?
Many times we don't know whether our choice is right or wrong. In recent years, many things are illusory and harmful, but we don't have such a society that can see through such things. If we can't see through them, we will be deceived and take one detour after another. After taking many detours, everyone will realize that we should be cautious in doing things.
Nowadays, people who are engaged in direct selling have lacked their previous state, and there are not many positive states. How do you think this business will be carried out? As far as Changchun is concerned, for those who have a long meeting, go to the hotel. A hotel has five or six meeting rooms. There are five or six groups of people meeting here every day, ranging from one to two hundred people. To tell the truth, in the restaurant outside, people who rely on direct sales and pyramid schemes hold meetings in it, which is alive, but this place has been banned by the industrial and commercial bureau and meetings are not allowed here. In other words, this marketing form has been banned by the industrial and commercial bureau. The suspicion is too great to judge whether they are direct selling or not.
As soon as I saw you, I said it was a direct seller. Are you still looking for your lower limit? Choosing the wrong industry is also fatal to a person. In such an era, everyone is a seller, everyone is a buyer and everyone is an operator. Everyone has his own career breakthrough, but what about this breakthrough? In fact, this is not an easy thing.
It takes a lot of wisdom to be a man. Without wisdom, it is impossible to maintain similarity and thoroughness. This society must not be opportunistic. This wisdom comes from the height of your soul. When you have a noble soul, you don't go with the flow, but reach out and do it when you are sure, but it is very learned.
This question, if you get a clear score, you have to analyze it in detail. Can't you say that a person can have a baby in floral shorts? Oh, direct selling and pyramid selling. There is a difference between using a single noun, but actually having the same thing. Take something to sell, this thing is made by 10 yuan, and it costs 1000 yuan, so you each get a commission, right? The commission of several hundred dollars is also divided into several levels to make money, then we are ready. It is said that there is such a medicine, 900 yuan for three days. There is also a medicine that must be bought at 2900 yuan at a time. If I want to introduce this person to buy it, I will return it to 700 yuan, and there will be a commission for future purchases. The product has not been recognized by the state, and the side effects are very great. It is effective if eaten. In short, new tricks keep coming.
Now the entity is not easy to do. Small business was driven away by the urban management. Large enterprises involve more investment and greater risks. It is impossible for an individual to run a factory without strong economic ability. Ma Bao and retired workers are sitting at home. There are also fresh graduates with dreams. Do they just need to work? Some people there are smart and unwilling. So they will choose direct sales. But the best direct selling should not start with people around you. You should learn a set of very perfect network drainage technology. Find the right person. People with the same values and experiences especially want to start a business. There is also a person with good character, kindness and responsibility, so that he can teach you his own experience, publicity experience and communication experience, including the correct use of products, without reservation. Instead of exaggerating the product. Or try very hard to pull people around you, which makes people disgusted and prejudices direct selling. Only by standardizing operations can there be a long-term future. Health care products also have symptomatic statements. As long as it is symptomatic, it is still useful for conditioning. Never fool around to make money for the benefit, and don't let subordinates hoard goods for the level. This is the long-term correct approach. Sustainable management.
Because many direct sales don't need brains, don't need brains, just follow the superiors.
There is no perpetual motion machine in the world, but our perpetual motion machine is a patent of the universe. What used to be called perpetual motion machine is a lie. Only our perpetual motion machine is the real perpetual motion machine. Believe it or not, people who sell perpetual motion machines believe it anyway.
In the eyes of many direct sellers, there is no prejudice of survivors, no luck, no heroes created by the times, no concrete analysis of specific problems, no science and no logic. All they care about is hard work, hard work and chicken blood.
Any reason is an excuse. The only reason why the boss on the direct selling pyramid is a billionaire and you are not is that you haven't worked hard enough. If you develop more downlines than your boss, you will also become a billionaire.
Really speechless about pyramid schemes, can it be said that a person can run faster than a maxima as long as he insists on training? Can you compete with fish as long as you train to hold your breath? Can I be a telescope as long as I exercise my eyesight every day?
In the contact with direct selling practitioners, I hardly see any direct selling staff analyzing the possibility with you. Recently harassed by international health. Their products can cure all diseases, and then their direct sellers earn tens of thousands of dollars a week, and all of them have never graduated from primary school or junior high school.
As a result, many uneducated and lazy people watched it. Isn't this a tailor-made career for me? As long as the membership fee 1998, you can take the road of hundreds of millions of articles. What? Do you still need a membership fee? Of course, I really expect you to sell products without membership fees. How did the boss get the money? One point depends on selling products, and the other 99 points depend on membership fees. Some people do make money, but only God knows who makes money.
Will there be pies in the sky? Yes, but hundreds of times more than pies are traps. More and more people don't like to pay. They like to lie at home and watch live tours, luxury cars and mansions, and then dream of making a fortune. Direct selling has become the dream lover of many people. Since then, they have been dreaming and chasing their dreams until their legs are broken.
I did conference sales for a while ago. I am a salesman in two halls, and two lecturers are introducing me. But the lecturer in the first hall did a good job. Although he exaggerated the function of the product, because of his wide knowledge, he caught the hearts of consumers and thought that things sold well. It's not bad for us six people who have been selling goods to sell 20 thousand a day.
With the progress of society, there are fewer and fewer workers and more small factories are closed. I think those who haven't opened a new factory for several years are suitable for young people, and many people in their fifties and sixties are hidden unemployed.