Shengyuan Health Industry Co., Ltd. is a health industry enterprise with Chinese medicine characteristics, which pays attention to the inheritance and innovation of Chinese medicine culture and is committed to the industrialization of famous doctors and prescriptions. Shengyuan has reached in-depth scientific research cooperation with many outstanding TCM clinical experts, including provincial-level famous traditional Chinese medicine practitioners, national-level famous traditional Chinese medicine practitioners and Chinese medicine masters, through the institutional innovation combined with Industry-University-Research. At the same time, it has a high-standard R&D center in Guangzhou Science City and a modern production base in Zhuhai Sanzao Science and Technology Industrial Park. Based on this, Shengyuan traditional Chinese medicine health products with rich categories and reliable quality have been formed, which serve consumers through e-commerce platforms such as Shengyuan Health Mall, Shengyuan branches all over the country and nearly 10,000 Shengyuan Health Experience Stores (centers). Add wechat sylm 19 1 1 to learn about Shengyuan.
Date of establishment: June 2003-19
Venue: Zhuhai, China
Registered capital: 80 million yuan.
Legal Representative: Chen Xunyu.
Enterprise type: limited liability company
Organization code: 749945 137
Scope: Research, development and sales. Biological products.
company profile
Shengyuan Health Industry Co., Ltd. (referred to as Shengyuan for short) is a modern health industry enterprise that relies on the concept of "preventing diseases" in Chinese medicine culture, integrates research and development, production, sales and related health services of health products, and operates with a diversified marketing system. The registered capital is 80 million yuan, the registered place is Zhuhai, the production base is located in Sanzao Science and Technology Industrial Park in Zhuhai, and the operation center is set up in Guangzhou. Shengyuan is invested and controlled by Shui Yuan Pharmaceutical Industry Promotion Fund.
Shengyuan takes the corporate mission of "promoting Chinese medicine culture and transmitting healthy positive energy", provides consumers with high-quality health products and services through sales representatives, distributors, direct stores and authorized service outlets, actively practices the value concept of "serving health and achieving partners", and is committed to becoming a health product company with sustainable scientific and technological innovation ability, trustworthy and respected Chinese medicine characteristics.
Long-term guaranteed R&D center: Shengyuan invested heavily to set up an R&D center in Guangzhou Science City. R&D Center abides by the promise of providing consumers with high-quality health products, based on the concept of "preventing diseases" in Chinese medicine culture, and focuses on the research and development of safe and effective symptomatic health care products, providing comprehensive R&D and technical support for Shengyuan health industry.
Quality-oriented production process: providing consumers with high-quality and healthy products is the enterprise commitment that Shengyuan always abides by. The first-phase production base of Shengyuan, located in Sanzao Science and Technology Park in Zhuhai, is built according to GMP standards of the State Administration of Pharmaceutical Products, with advanced complete production lines and advanced production technologies, covering various dosage forms such as tablets, powders, capsules and oral liquids.
Excellent quality management: Shengyuan's quality management system standard far exceeds the general quality management field. On the one hand, Shengyuan has strict QC procedures, but on the other hand, Shengyuan is never satisfied with this after-the-fact quality control mode, but pays more attention to the process and implements Total Quality Management (TQM) covering the whole process of product formation, including raw material procurement, production process and related supporting processes.
Efficient and efficient operation system: According to the characteristics of diversified marketing system and the needs of business development, Shengyuan has built an efficient and efficient operation system covering logistics, cash flow and information flow, aiming at providing strong guarantee and operational support for the long-term development of diversified marketing system.
Systematic and comprehensive training system: According to the characteristics of diversified marketing system and the needs of business development, Shengprototype has become a step-by-step growth training course for marketers and employees, which is rich in content and practical. Through systematic training, many independent and self-employed Shengyuan marketers realize that scientific business philosophy and profound business skills are not only an important boost to their careers, but also necessary skills to become professional marketing talents in the new era.
Brand building with strong promotion: Facing the fierce market competition dominated by brands, Shengyuan bases itself on high-quality products, on the one hand, it relies on the reputation of consumers, on the other hand, it carries out various forms of brand promotion activities, endowing the brand with rich connotations, making the brand image of its products frequently active in the living space of target customers, greatly narrowing the distance with consumers, and forming a brand building road with Shengyuan characteristics.
Professional and pragmatic management team: an efficient operation system is inseparable from professional and efficient management. Through reasonable and efficient management structure, carrying forward the decision-making mechanism of collective wisdom and highlighting the talent team with local advantages, Shengyuan makes the company's management efficient, professional and flexible, and wholeheartedly provides strong business support for the majority of marketers.
Strong R&D strength, independent advanced production equipment and technical level, perfect quality management system, efficient and efficient operation system, professional training system, scientific brand building planning and the combined advantages of professional and pragmatic management team are the important reasons for Shengyuan's rapid development and the solid foundation for the long-term development of Shengyuan's Chinese medicine health industry.
corporate culture
Interpretation of Shengyuan: the medical sage is the original, and this is the Shengyuan.
Corporate mission: carry forward Chinese medicine culture and deliver healthy positive energy.
Corporate vision: It is our responsibility to promote the culture of traditional Chinese medicine, and we are committed to becoming a trustworthy and respected platform for the health industry of traditional Chinese medicine, with the ability of continuous scientific and technological innovation.
Core values: serving health and achieving partners.
development strategy
The sustained and rapid development of Shengyuan benefits from its macro-long-term planning blueprint. Through the development strategy of "famous doctors and famous prescriptions, innovative inheritance, all-encompassing, and experience first", Shengyuan has built a comprehensive system of health products with rich categories, which has gradually gained the love and trust of consumers in the process of serving customers. The development strategy of "famous doctor, innovative inheritance, inclusiveness and experience-oriented" not only embodies the pragmatic spirit and innovative advantages of Shengyuan, but also will be its unique advantages and great potential in the future development.
Famous doctors and prescriptions: Famous doctors and prescriptions are the source of Shengyuan innovation. In order to reach all-round scientific research cooperation with famous and old Chinese medicine practitioners who are active in the front line of clinic, Shengyuan invested heavily to set up a public welfare fund for the industrialization of Chinese medicine science and technology, and funded the modern and innovative research of famous doctors and prescriptions for free, so as to reserve more resources for the development of Shengyuan. Shengyuan has reached scientific research project cooperation with a large number of TCM clinical experts such as Mr. Liu from Chengdu University of Traditional Chinese Medicine, Professor Chen Baotian from Southern Medical University, Professor Guo Pei from Shandong University of Traditional Chinese Medicine, Professor Julia, Professor Jia Hongling, Professor Liu Yutan, Professor Liu Hongpu from jinan military area command General Hospital, Professor Liu Zonglian from China Academy of Traditional Chinese Medicine (now renamed as Chinese Academy of Traditional Chinese Medicine), and has strong scientific and technological strength for long-term development.
Innovation and inheritance: Inheritance and innovation are the technical guarantee for Shengyuan's commitment to the modernization, living and internationalization of traditional Chinese medicine. Under the full technical guidance of many famous and old Chinese medicine practitioners, Shengyuan has successfully developed Jiuqing Wentong, Rong Xian Wen Qi, Shuxijin Beverage, Yafulian, Bai Ye Xianzhi, Bai Sheng Liancao, proper fruit Jin, Aisujin and Tonggui Shuyuan based on the diversified health needs of human beings and modern medical technology.
Inclusiveness: inclusiveness is the change and innovation of Shengyuan in marketing channels. Therefore, based on Shengyuan's TCM health product system of "supporting effective experience" and "supporting value-added services", Shengyuan has successfully created a channel model of Shengyuan+all-inclusive platform: Shengyuan+interpersonal e-commerce, Shengyuan+experience store, Shengyuan+wholesale and retail distribution, Shengyuan+beauty salon, Shengyuan+chain pharmacies, Shengyuan+health pavilion .. Can it help enough sales or service terminals to increase business projects? At the same time, the platform channel mode of "Shengyuan+"also provides enough business innovation space for sales or service terminals, which is fully proved by the success of more and more sales or service terminals.
Experience orientation: Experience orientation is the embodiment of Shengyuan's high confidence in product quality. The experienced product quality has established customers' trust in Shengyuan, and successfully attracted a large number of customers to Shengyuan online health mall through the real experience of famous doctors and prescriptions. At the same time, the experienced product quality has effectively promoted the rapid transformation of Shengyuan's "three high" business team from "guarantor" to "leader", which greatly stimulated the entrepreneurial enthusiasm of the "three high" business team.
Product system
Herbal health products for external use: Jiuqing Wentong, Rong Xian Wen Qi, Yafulian, Su Aizhen, Tonggui Shuyuan, Bai Sheng Liancao, Bai Ye Xianzhi, Shumuqingtong, Yan Danrong, Jieanping, Jing 'an Shutong, Jinyu Qingtai, Ganlin Qingzhi, Xinganbao and Yucikang.
Oral series of herbal health products: Shu Xi Jin Yin Chang, proper fruit Jin, Qingling Qiqi, Dingling Yisheng, Qinglaige and Yafujin.
Nutritional supplement series products: Olego
Daily health care series products: convenient heart
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