30 golden ideas of real estate activity marketing

Public relations activities are the highlight of shaping the project image and establishing the corporate brand, and also the artifact to attract the target customer base and gather popularity on the spot. Real estate activities can be roughly divided into the following five categories: the first category: the speculation of urban regional plates; The second category: establishing the international quality category of the project; The third category: reflecting the international leisure life; The fourth category: establishing corporate brand image; The fifth category: the project's own development node class. This paper collects and summarizes some classic marketing activities that have been held in real estate for friends' reference, so you don't have to worry about planning any activities anymore. 1. Fried urban regional plates 1. The marketing directors of various projects in the industry forum discuss the influence of the regional market and the future market trend of the region. The forum uses live webcasts for publicity. 2. High-level forum 3. Form of regional development seminar: initiated by the project, led by the government, attended by experts and scholars and major real estate developers in the region. Content: data analysis and prediction of architectural form distribution pattern; The government's macro-control thinking in the future; On the relationship between real estate industry and local development. Second, establish the international quality category of the project. 4. By appreciating antiques and modern art porcelain, the international forum shows the elegant and noble image of the project, attracts the customer groups in the collection industry, and cooperates with the soft-text publicity to achieve the purpose of selling products. 5. Joint exhibition of luxury goods, docking of luxury brands and values, sponsorship activities such as famous cars, watches and wines. The entrance is decorated with the red carpet paved Avenue of Stars, which symbolizes the extraordinary course that celebrities have gone through. 6. Famous auto show 7. Swedish crystal exhibition content: on-site display of Sweden's top crystal brand-orrefors; ; Experts give on-site guidance on how to identify crystals. 8. Narrow crowd activities of car test drive activities: The purpose of car test drive activities is to deepen the visibility and reputation of the project and deepen the high-end image brand of the project; Attract the attention of key customers and high-level people to the project. Venue: Sales Office. Activity idea: cooperate with the media and car dealers, the developer provides sponsorship and venues, and the media is responsible for publicity and promotion. Media promotion: 1, newspaper advertisement 2, telephone invitation 3, other promotion. 9. The wine cigar tasting salon is in line with the aesthetic taste of high-end project owners. Create a warm and comfortable activity atmosphere. Can fully convey the noble and elegant quality of the project. Further implement the new policy of old belt through the cooperation of activities. 10. World Masters Auto Show 1 1. Miss International Tourism Competition 12. New year concert 1. The new year concert can not only improve the quality of the project in an all-round way; It can also further enhance its humanized friendly brand image; 2. At the end of the year, the New Year's Eve activities became a hot spot in the market, and the newspaper media failed. Accordingly, with the help of New Year's activities, it has become a very good way to attack the market; 3. Personnel owners, registered customers and relevant institutions should give full play to the market enthusiasm of the New Year concert; 4. Make full use of the theme of New Year's music, and the news media fully cooperate; 13. Fireworks and floats during the Spring Festival should be actively voiced during the gap period of the market, and the government should come forward to hold the "Spring Festival Welcome Party and Fireworks Display" in conjunction with other properties in the central area. Every building will make floats, and there will be a parade in the city during the Spring Festival! Third, reflect the international leisure life category 14. Life Home Forum 15. Purpose of life photography exhibition: to improve the visibility and reputation of the project. Participants: famous photographers, photojournalists, photographers, owners and customers. Activity mode: well-known photographers and owners go to the scene to shoot landscapes and buildings, select awards from them, collect and sort out outstanding works, and publish them uniformly. 16. Golf clubs interactively select regional high-end courses, hold golf competitions by setting bonuses, and transmit project information among high-end customers participating in the activities. And through the media to report the incident, to maintain the attention of the project. 17. British royal carriage garden activity 18. Exclusive reception location: five-star hotel. Activity content: The product launch conference will be held after the high-end western food reception. Cooperate to introduce developers, projects, international teams, property management, etc. 19. parenting education salon parenting education is the focus of my project target customers. Youth education experts interact with owners and prospective customers, present parenting education books to customers, and continue to tap customers through activities to promote sales. 20. The significance and function of star baby appraisal: selecting the owner's baby, the cutest baby and the most naughty baby. It can play a role in accumulating popularity and creating a scene atmosphere. Form and content: adopt the form of owner interaction, and let the owners know each other and get familiar with each other through lovely children. Create an on-site atmosphere and promote on-site transactions. 2 1. Treasure Hunt: It is suitable for buildings with rich mountain resources to hold "treasure hunt" activities on the mountain. There are small gold ornaments, discount coupons, Barbie dolls and other items everywhere on the mountain. Customers search according to the treasure map and find items for themselves. 22. Youth summer camp activity suggestion: youth leader training camp; The great challenge of the survival of juvenile cities. 23. Pay attention to the significance and function of health from the beginning of physical examination: give physical examination to owners and visiting customers and feel the warm life of the community; Attract the door and promote the transaction. Form and content: for the owners and visiting customers, health checkups are conducted, blood pressure and eyesight are measured, experts give fitness suggestions, advocate healthy living, cause a sensation effect, and drive more customers to participate, thus driving sales with health checkups. 24. Significance and function of health lectures: according to the situation of pushing goods for two generations, health lectures for the elderly are carried out; Teach health knowledge and advocate healthy life; Attract people, promote the transaction, enliven the atmosphere on the spot and feel the warm life of the project. Form and content: for owners and visiting customers, impart health knowledge, accumulate popularity, cause a sensation effect, and drive more customers to participate, so as to drive sales with health talks. 25. Significance and function of health lecture series: giving lectures on health-related knowledge for project owners; Discuss the health problems that the owner cares about, and experts give suggestions; Attract people, promote the transaction, enliven the atmosphere on the spot and feel the warm life of the project. Form and content: A series of lectures on health are aimed at owners and visiting customers. Experts give health advice to different individuals, accumulate popularity, cause a sensation effect, and drive more customers to participate, thus driving sales with health knowledge lectures. 26. German series of activities (1) "Potato Meal with German Characteristics" Tasting activity "Potato Meal" is one of the most distinctive foods in Germany. (2) "Happy Drinking Dark Beer" activity Germany is rich in dark beer. According to this feature, a "dark beer drinking competition" and a "wine selection competition" were set up. (3) Pearl Carnival Germany is a carnival country. Hold a carnival in the community to attract popularity, shape community culture and enhance customers' goodwill towards the project. Fourth, establish the corporate brand image category 27. The purpose of charity dinner is to improve the visibility, dignity and social responsibility of projects and enterprises. Participants: government leaders, leaders of developers, owners of classic cars, owners, china charity federation, celebrities, famous collectors, media reporters, etc. Activities: banquets, charitable donations, etc. 28. Marketing strategy of Christmas Blessing Club: By organizing the traditional western festival "Christmas" and carrying out blessing activities, we can achieve close contact with new and old owners, establish a good social image of developers, and constantly strengthen and consolidate the trust of owners, so as to achieve the ultimate goal of promoting sales. Core attack point: it must be held in the sales center; The breakthrough to win people's hearts is to satisfy children's curiosity, and to keep children will keep adults; The atmosphere at the scene is warm and harmonious, and the way of dressing up as Santa Claus can cooperate with the way of publicity: large banners on the scene, telephone notification, etc. (Arrive at the intended customer); There is no need for large-scale publicity. 29. large-scale performance of the same song v. the project itself develops node classes 30. Ecological Energy Conservation Forum Ecological Energy Conservation Forum-With the help of authoritative forums, the project entered the market with high profile. Objective: With the help of authoritative ecological energy-saving forum, the project will enter the market with high profile and accumulate market enthusiasm. Participants: government leaders and eco-energy experts. Theme: the application of solar energy in residence; Ecological energy saving and life. Pre-heating notice of mainstream mass media advertisements, full-time follow-up reports by network and paper media, and related special programs or news reports produced by TV media.