What are the ideas of product brochure design?

Album catalogue is an important part of album typesetting. It is in front of each album, and it is the planning and summary of the whole album. The quality of the catalogue directly affects the quality of the whole album. The design elements of the catalogue are nothing more than pictures, words and auxiliary graphics, which is the unity of album typesetting. However, there are different opinions on how to make good use of these elements.

Zhonghui Design Original Album Design

Directory is a system, which plays the role of searching the whole album. To be concise, simple and orderly can play a very eye-catching premise. In album typesetting, how can we make the catalogue simple, concise and organized?

The first is the main title: "Contents". Usually these two words will be conspicuous and the color will be heavier. Then it will be matched with English "contents", which is smaller and lighter than the text in the table of contents, so as to highlight the main title "table of contents", which will make the pictures richer, and the position will generally be in the upper left corner of the page or in the middle of the page.

Secondly, the title of the article in the whole album is more important. Whether the album is attractive or not depends on the title of the catalogue, so the title should be scattered and leave enough space. For more important articles, you can enlarge the font and modify the color, and you can immediately grasp the whole wonderful place and feel the essence of this album. ?

Thirdly, it is the page number of album typesetting design, which can be Arabic numerals or chinese numerals. In some traditional product albums, it can also be capitalized chinese numerals. These numbers should be slightly larger than the text title, but the color should be lighter than the text title. This is his special place, because it is an important information to retrieve the album page, but it can't grab the wonderful text title of the album.

Pictures and auxiliary graphics are important decorative elements that enrich the whole picture, reflecting the details and exquisite layout of the album. The picture can be an auxiliary picture of the inner page of the article, a pattern that summarizes the whole album, and a picture that annotates the title of the article. In the catalogue of album typesetting, the pictures should not be too big and too bright, but only play an auxiliary role, grasping the elegance of the main text and catalogue. Graphics are very rich, which can be dotted lines, straight lines, points, circles and triangles. Punctuation marks, text radicals ... they can't be too complicated, and they can be cleverly arranged in some words and graphics of photo album typesetting to play the role of embellishment accessories. If these auxiliary elements are used properly, the catalogue will be very gorgeous.

In view of the above text, I will give you a simple small catalogue below, which is also a small reference for designers who only typeset albums.

The richness of page layout changes in album typesetting is a vivid symbol of an album. How to enrich the layout is something that designers must do with great care, and this richness is not only reflected in the playing skills, but also in line with people's visual experience and visual process. A good album layout should be like this:

First of all, tell everyone what kind of theme this is, and then use what kind of tone to meet this theme, and then rich in details, such as text typesetting, picture assistance. Finally, when playing tricks, what kind of style should be used to make the theme more prominent, what kind of auxiliary patterns should be used to make the picture fuller without grabbing the theme in the text, and a suitable header and footer should be used to make the whole picture, that is, the whole album layout, convey the meaning of the content uniformly. ?

The header of the inner album typesetting uses the very exquisite theme used on the cover, and the theme used in this paper combines English, separated by small vertical lines of auxiliary patterns. Then there is the theme, an eye-catching theme, which occupies a quarter of the whole picture, but only a dozen words. The theme of album typesetting is simple but not simple. "Total Nutrition Day" has the largest theme, followed by subtitle and the smallest signature. Completely aligned to form a square, which has a neat effect. ? The typesetting of the text adopts the standard No.8 elegant black font in photo album typesetting, and the paragraph spacing is larger than the line spacing, which is very clear and makes people look less laborious. Arrange the paragraphs neatly in the center of a page, leaving enough space at the edge of the page for people to breathe and feel very relaxed. At the bottom is the picture, which is the ornament of the whole article. It uses smiling faces to express health, and they are smiling faces of different colors and races, with the same size and gap, and the proportion of smiling faces in each picture is similar, giving people a sense of peace and harmony. The size of the smiling face picture is also consistent with the width of the text, making the whole article like a square, a neat square.

At the bottom is the page number. Simple numbers and short English will end this one-sided photo album typesetting? The whole picture is composed of the small box of the title above and the large box of the auxiliary picture of the text below, which is an orderly whole and one of the typesetting of an album that conforms to people's visual experience and visual process.