Chapter 1: Overview of Hospital Propaganda Work In 20xx, the hospital propaganda work has been highly valued by the hospital party committee and hospital administration. With the cooperation of all departments and correspondents in the hospital and the cooperation of Qi Xin, a general practitioner, the Propaganda Department closely focused on the two major themes of maintaining party member's advanced education activities and hospital management year activities and the publicity plan formulated at the beginning of the year to overcome the difficulties of heavy tasks and high requirements and work overtime for a long time.
For hospitals, hospital image is the vitality of the hospital. Without a good image, there can be no good economic benefits. Various media include television, newspapers, radio, websites and so on. The promotion of the overall image of the hospital can not be separated from the support and cooperation of the mass media. We cooperated with TV stations to set up special columns, set up special columns in party newspapers, record special programs, set up internet sites, design unified signs and other forms to increase social propaganda. At the same time, combined with the two major themes of party member's advanced education and hospital management year, the characteristics of hospital experts, technology and equipment, especially the new measures and achievements of experts' expertise, medical technology and scientific research achievements, were emphatically publicized to the society, so that the society could learn about the hospital in multiple ways, which not only reduced the blindness of the masses in seeking medical treatment, but also effectively established the hospital as a patient-centered and strived to meet the multi-level and diversified medical needs of patients, which not only expanded the social benefits of the hospital, but also increased the economic benefits of the hospital.
The publicity work of the hospital in xx years is summarized as follows:
First, establish various external media work networks, expand the field of publicity and enhance the overall image of the hospital.
1, TV media publicity
(1) co-organized "Friends of xx" column with TV station. The purpose of the column is to convey health to the audience, let the audience know health, understand health and have health. This column not only introduces the medical experts in our hospital, but also publicizes the nursing quality, testing equipment, medical environment, medical support for rural areas, etc., and achieves the overall publicity purpose of the hospital's comprehensive strength. This column has been broadcast for 35 issues, and this year 16 issues have been produced. The content of the column covers all specialties of internal medicine, surgery, gynecology, pediatrics and other departments. Due to the difficulties of short shooting cycle, strong professionalism and few producers, this column was interviewed in the ward many times and followed up at the patient's home. At the same time, the shooting scope of the column was extended to the surrounding township hospitals, and the ratings of the column were continuously improved, which was well received by the society.
(2) Set up a sub-column of xx medical news in the news column of xx TV station, mainly introducing the new business, new technology, administration and medical ethics of our hospital. At present, 84 issues have been broadcast, and 72 TV news articles have been sent this year. As the brand column of xx TV station, xx news is highly concerned by the municipal government and the broad masses of the people, with extremely high ratings. Such a large amount of news in our hospital was broadcast in xx news, which made the hospital achieve good social and economic benefits.
(3) Actively contact the news columns of "xx Time and Space" and "xx News" of provincial TV stations, and broadcast 30 hospital news on provincial TV stations through mutual exchange, which greatly improved the visibility of our hospital in the whole province. The TV news of "7.22 medical rescue for major poisoning incident" was broadcast on CCTV.
2, newspapers and media publicity
(1) In the science and education edition of xx Daily, a column of "Famous Doctors from Famous Schools" was set up. Each issue was a xx-word newsletter with illustrations and a quarter of the page, which mainly introduced medical experts from various departments. At present, issue 10 has been released.
(2) "xx Guide" column was published in xx Evening News, focusing on hospital outpatient service, specialty features, convenience measures, 999 first aid, etc., in order to increase the number of outpatient visits, and published 24 issues throughout the year.
(3) Jointly operated with xx radio and television news, the Friends of xx column was launched in xx radio and television news, and the program content and current guest experts were introduced to the general public before the program was broadcast, thus greatly improving the ratings of TV programs and becoming a brand column for the masses to understand xx knowledge.
(4) Publish articles and photo news *** 12 1 by using xx daily newspaper, evening newspaper and other propaganda positions, with 7 provincial newspapers and xx newspaper 1 news.
(5) Actively participate in the selection of health promotion news works in the province. Three of them won the first and second prizes of Provincial Health News respectively.
3. Improve and promote the website of xxxx. It's been a year since I took over the website production, and the content of the website is constantly enriched. At the same time, various media platforms were used to publicize the hospital website and increase the number of website visits, and an expansion meeting of xx website construction was held. According to statistics, the website ranks by leaps and bounds, especially the xx forum is very popular, and many suggestions and questions have been affirmed and recognized by hospital leaders. Since 1 year, 490 news articles have been uploaded, and 16748 articles have been posted in forums, with 732 registered members, and the click rate is 126 125. The normal operation of the website has created a network platform for hospital information exchange and become a window for hospital leaders to communicate with hospital employees.
4. Organize to participate in radio hotlines and love rescue programs.
Second, strengthen the publicity in the hospital and build a publicity and operation platform in our hospital.
1, xx medical news highlights the cultural characteristics of the hospital. Starting from this year, xx Medical Journal has been changed into a medical cooperation group newspaper. In order to run xx medical newspaper well, upgrade to a higher level and highlight the cultural characteristics of the hospital, the staff of this year's medical newspaper used their brains and thought of many ways to set up party member Advanced, Hospital Management Year, Doctor Forum, Angel Style, Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Service. And received more than 50 propaganda articles from municipal rehabilitation hospital, Yingcheng People's Hospital, Yingcheng Chinese Medicine Hospital, xx, xx and other cooperative member units. The medical news is published 1 1 issue throughout the year, with more than 379 articles and 58 pictures. It always publicizes the principles and policies of the system reform of medical institutions in the new period, spreads xx knowledge and communicates medical care.
2. The design and production of curtain walls and signs in hospitals are unified and standardized. In order to create a clean, warm and culturally rich external environment for patients and employees, and constantly sublimate the cultural connotation of the hospital, this year we follow the principles of overall planning, overall layout, unified color, humanized design and strict economy in design, focusing on creating a sanitary city, party member's advanced nature, hospital management year, xx education in infectious disease hospitals and wards, various medical academic reports, and selecting doctors for patients.
3. Creative Planning This year, we have planned the publicity work of party member's advanced education, the hospital's participation in the rescue of the 7.22 mega-collective poisoning incident, no holiday clinic, physical examination in Asia xx, and diabetes day education, and independently produced six feature films, science and education films and slides, which achieved good publicity results.
4. Complete all kinds of propaganda and solicitation work, including the series of reports on advanced education in party member 16, and the materials for reporting the outstanding advanced deeds of the whole city were made in xx and xx yearbooks in party member.
5. Organizing and participating in various cultural activities, such as the city's May 1 revolutionary song chorus and July 1 literary evening, are all spent in the busy schedule. Looking forward to next year, I think that only by constantly exploring new publicity fields, improving the publicity platform in the hospital, doing a good job in the construction of publicity teams and raising publicity awareness can the publicity work next year reach a new level.
Chapter II: Summary of Hospital Propaganda Work The work of the Propaganda Department has been highly valued by the board of directors and hospital leaders. With the cooperation of the staff of various departments in the hospital, the propaganda department has made solid progress, orderly work arrangement, increased work intensity, obvious work effect and good completion of all expected work.
First, complete the basic situation.
(1) With the joint efforts of all the staff in the department, the number of patients referred by rural doctors to Chinese medicine hospitals has reached 409 in June, 65,438, an increase of 53% compared with 267 and 65,438 in June last year.
(2) The number of township doctors who have business dealings with our hospital in May-May is 127 1, which is 72% higher than that in June-June last year.
Second, organize the completion of various activities.
(1), lead the department director to have many face-to-face exchanges with key rural doctors. In the first half of the year, we visited all the towns and villages, visited all the rural doctors connected with Chinese medicine hospitals, and established good business contacts with internal and external surgeons in several hospitals. Actively participate in the cultural construction and management construction of the hospital.
Three, improve and update the website of the municipal hospital of traditional Chinese medicine.
With the support of leaders, the hospital website has been enriched, updated and improved. The new website image will be presented to everyone who cares about the development of the hospital with more powerful functions. At the same time, various media platforms are used to publicize the hospital website and increase the number of website visits. The normal operation of the website has created a network platform for the hospital to exchange information and become a window for the hospital to communicate with patients, hospital leaders and hospital employees.
Fourth, the publicity of TV media.
Under the unified command of the board of directors and the direct leadership of the hospital Committee, the medical xx special column was jointly organized with the TV station. The purpose of the column is to increase awareness, convey xx to the general audience, and let the audience know xx, understand xx and have xx. This column not only introduces the medical experts in our hospital, but also publicizes the work of nursing quality, testing equipment and medical environment, achieving the overall publicity purpose of the hospital's comprehensive strength. This column covers many specialties in our hospital. After the broadcast, it was well received by the society.
Five, the production and arrangement of "medical information"
In order to run the "Medical Information" well, upgrade a grade and highlight the cultural characteristics of the hospital, the Propaganda Department used its brains and thought of many ways. Finally, it is decided to position the newspaper content as: centering on the central work, developing columns such as hospital advanced work, expert style, angel style, outpatient department, medical technology and so on. The publication of newspapers has always been to publicize the good medical atmosphere and advanced medical technology and equipment in our hospital. At the same time, spreading xx knowledge has built a bridge of friendship for doctors and patients to communicate information and ensure the safety of patients xx and their lives.
Six, hospital slogans, signs, well-designed, complete, standardized production.
In order to support the response to superior documents and regulations, and to create a clean, warm and culturally rich external environment for employees and patients, and constantly sublimate the cultural connotation of the hospital, this year we followed the principles of overall planning, overall layout, unified color, humanized design and strict economy, and made and designed various publicity tools such as signs, banners, curtain walls, layouts and stickers, which played a good role in our work.
1, strengthen the publicity of xx education
2, strengthen the propaganda of party style construction.
3. Actively contact departments to find good deeds.
They created one touching medical image after another, and publicized the medical trends and technological progress of various departments in time. They are determined executors and shapers of the construction of medical ethics in Chinese medicine hospitals, and they are responders and models of "excellent service" and "love the hospital as home". According to the spirit of the instructions of the board of directors and the requirements of the hospital work plan, our hospital launched the collection activity of "good people and good deeds". Since then, all departments in the hospital have actively cooperated and promoted the collection of "good people and good deeds" as a work and a spirit. It has played a typical role in speeding up the pace of spiritual civilization construction in our hospital and promoting the fresh and healthy air in the hospital.
Seven. work summary
With the guidance of the superior spirit and the help of all the staff, the work of the propaganda department in the first half of the year was not satisfactory. However, our work is still insufficient, which is far from the requirements of the board of directors and the hospital Committee, and even far from the advanced departments of the hospital. We still need to work hard, forge ahead in unity, blaze new trails, strive for the first place and contribute all our strength to the vigorous development of the hospital!
Eight, gratitude, gratitude
The development and progress of every work of the Propaganda Department of Chinese Medicine Hospital can not be separated from the superior leaders who silently support behind and the medical staff who fight in the front line. Our job is only to reproduce the real scene of everyone's work, and we exist only to set off everyone's brilliance. The achievements of the Propaganda Department are the copy and paste of the achievements of every department and medical staff present, and we are just porters of our own brilliant achievements. All the staff in the publicity section are very grateful for the little information you have provided us and your cooperation and support for our work. Thank you!
Chapter III: Summary of Hospital Propaganda Work Since the beginning of this year, with the great attention and strong support of the Party Committee and the competent leaders of the hospital and the help of relevant departments, the propaganda work has focused on the central task of the Party Committee of the hospital, and according to the requirements of the work plan, the summary is as follows:
First, serious investigation and study, the establishment of hospital publicity network.
First, listen carefully to the opinions and suggestions of leaders and departments on propaganda work, set up information liaison officers in various departments in the form of recommendations from various departments, and held a meeting of hospital information liaison officers in July to establish a hospital information publicity network.
The second is to establish contact with the district community health service center, xx appointment, radio and television newspaper, TV station, evening paper, weather forecast, etc. To lay a preliminary foundation for propaganda work.
Second, the organization and distribution of hospital newspapers
Write and sort out manuscripts for the hospital newspaper every month, assist in proofreading after typesetting, and be responsible for mailing 1 1.6 million copies of the hospital newspaper to the city, city, wards and outpatient departments after publication.
Third, actively carry out publicity activities.
(a) closely cooperate with the central task of the hospital to carry out propaganda work, report the activities organized by the hospital at the first time, and publicize them on the website and the hospital newspaper. For the first time, news pictures were added to the hospital website information report, which improved the visibility of news information.
(2) Cooperate with various departments to carry out targeted publicity activities.
First, cooperate with various departments to carry out free consultation activities, distribute hospital newspapers and hospital brochures to the public, and report on the website of hospital newspapers.
Second, the endocrinology department held a free clinic for diabetes, organized a special issue of the hospital newspaper, took photos, and sorted out relevant written materials.
Third, in cooperation with Hu Xiaoke, I received a special interview from journalists of Baoding TV Station on "Three-volt Sticks" for treating winter diseases and "Strengthening the spleen in summer and autumn", which was published in TV news and reported on this newspaper and website. Timely publicize the rescue and donation activities of poor patients in surgical subsystem in hospital newspapers and websites, "XX" >; News > Social Vientiane column reported this.
Fourthly, make comprehensive statistics on experts and consultation time of all subjects in our hospital, and send them to xx appointment column, so that the whole city can know the characteristics and time of expert consultation in our hospital through this website, and achieve the purpose of promoting our hospital.
(3) Participated in "Popular Science Culture Week"
In September this year, our college was invited to participate in the "Cultural Popular Science Publicity Week" held in the park. According to the requirements of hospital leaders, relevant plans have been made, hospital publicity exhibition boards have been made, and hospital exhibition brochures with the contents of promoting key specialties, diagnosis and treatment characteristics and hospital culture have been designed and printed. During the exhibition, the vice president, director and deputy director provided free clinics for the masses; We introduced the characteristics and specialties of the hospital to the people who came to consult, distributed hospital publicity materials, and showed the development achievements and characteristic advantages of our hospital to the people in the capital, which was well received by relevant leaders and the masses. The basic situation of our hospital has also been included in the special issue of Cultural Popular Science Publicity Week, which has achieved the expected results.
Fourth, strengthen the construction of hospital websites and play a publicity role.
(1) updated some contents of the hospital website, added columns of the hospital newspaper, and expanded the reading scope of the hospital newspaper.
(2) In order to effectively publicize and display the overall image of our hospital, provide comprehensive, reliable and timely medical xx information and convenient online medical consultation and communication channels between doctors and patients, the website was completely revised.
(3) Make full use of the publicity platform of the hospital website to carry out publicity activities. First, publish the information of important activities of our hospital in the news dynamic column of the website, such as the speech contest organized by the Party Committee and the Youth League Committee of our hospital, the activity of "striving for Excellence" and the free clinic activities inside and outside the hospital. The second is to help all departments publish medical information and recruitment information on the website.
Five, actively promote the construction of hospital culture
(1) In order to meet the inspection and evaluation of hospital management year activities, firstly, according to the relevant requirements of traditional Chinese medicine culture construction, the implementation plan was formulated, including the hospital spirit, hospital purpose, concept, strategic policy and other value concept systems, and the Staff Code, Questions and Answers on Hospital Traditional Chinese Medicine Culture Construction and Summary of Cultural Construction were formulated. Second, with the full support and cooperation of the director and the staff of the hospital office, the courseware "Report on the Management Year of Chinese Medicine Hospital" was made.
(2) The transformation of the internal environment of the original inpatient ward building in our hospital has been completed, and the new comprehensive building will be put into use soon. In order to establish hospital brand, cultivate hospital culture, and make hospital identification system reflect hospital image, history and humanistic spirit, with the great attention and support of hospital leaders, the identification guidance system in our hospital has been fully launched. In order to do this work well, a detailed implementation plan has been formulated and distributed to all relevant departments to ensure the implementation of the work. The first batch of signs will be made and installed in the near future.
(three) actively prepare the relevant contents of hospital culture construction; Actively plan hospital training, hospital concept, spirit and purpose, as well as Chinese medicine knowledge publicity columns, exhibition boards, slogans, advertising columns, hospital brochures, etc., and strive to infiltrate Chinese medicine-rich philosophical ideas such as Chinese medicine classics, medical ethics warnings and epigrams into hospital cultural construction, so that people can be influenced by Chinese medicine culture, feel the cultural atmosphere of Chinese medicine and reflect "humanistic care".
Chapter IV: Summary of Hospital Propaganda Work Under the care and leadership of the Party Group of the Health Department, with the support and help of various offices, the party and government of the whole hospital are United, and on ×××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××
First, based on the target contract, do a good job in tuberculosis control in the province.
The target contract signed by the director and the director is the basis of the whole year's work; The work target contract of the branch company is the guarantee to complete all tasks; The prevention and treatment of tuberculosis in the whole province is the goal of the Institute of Tuberculosis Control, and it is also the focus of controlling the epidemic situation of tuberculosis in the whole province. The pilot work of "Project" is a good start to push the TB control work in the whole province to a new level.
1, the party and government should attach importance to * * *, and strive to create a new situation of tuberculosis prevention and control in the province.
This year, the Party, government, workers and youth league organizations of the TB Control Center will unite and cooperate to maintain the stability of the TB Control Center, and regard the TB control in the whole province as an important task of our hospital. Leaders actively take the lead and do their duty. As long as it is conducive to the prevention and treatment of tuberculosis in the province, they will work hard. Through the study of the spirit of the national and provincial health conference, the cadres and workers of the whole hospital further fully realized the importance of controlling the tuberculosis epidemic in our province and enhanced their sense of urgency. Leaders and business department comrades went to the grassroots level to understand the situation, and Qi Xin worked together to promote the prevention and treatment of tuberculosis at the grassroots level. Throughout the year, leaders and business personnel worked at the grassroots level for * * * days, including * * days under the leadership of the party and government. Driven by leaders at all levels, comrades went from village to village, regardless of personal gains and losses, thinking about patients' thoughts and urgent needs, actively publicizing the Party's TB prevention and control policies and knowledge, helping grass-roots units to solve professional and technical problems wherever they went, helping grass-roots units to come up with ideas and ways, summarizing and analyzing the development and epidemic situation of TB prevention and control work in various places in time, and feeding back to the health authorities and the TB control center of the Ministry of Health for decision-making by the health authorities and administrative leaders. Leaders and expert Qi Xin worked together to understand the situation, analyze the epidemic situation and formulate solutions, so that the prevention and treatment of tuberculosis in our province will continue to develop.
2, do a good job of "project" pilot, lay a good foundation, improve the level of tuberculosis control in our province.
The epidemic situation of tuberculosis in our province is grim, but the strength and foundation of tuberculosis control are relatively weak. Strengthening and promoting tuberculosis control projects by the Ministry of Health is an effective way to promote local tuberculosis control with low investment and high efficiency. Our province was listed as a "project" province by the Ministry of Health in ××××× and decided to carry out pilot projects in ×××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××× Since it was launched in ××××× years, under the leadership of the health department and with the joint efforts of all project personnel and grassroots project personnel, after two months this year, the sputum negative conversion rate reached ××%, and the cure rate of newly treated positive bacteria reached ××%, which all met the requirements of the Ministry of Health. At the national conference on centralized management of tuberculosis, it was well received by the Ministry of Health and the National Tuberculosis Control Center.
Our province is listed as a "project" province. In the first cycle of the pilot work in X County, according to the unified national standards and strict requirements, the leaders of the project office took the lead with the comrades of the grassroots project team to constantly find problems and sum up experience, so that the tuberculosis project work in our province still achieved its goals and completed its tasks under the difficult conditions of inconvenient transportation, weak foundation of tuberculosis prevention and control and poor awareness of tuberculosis prevention and control among the masses. In some counties, due to factors such as low technical level, lack of centralized management, and incomprehension of the masses or leaders, cases were found to be progressing slowly. Through on-site guidance, holding seminars and holding on-site meetings to exchange experiences, the problems have been gradually solved, and the overall management and treatment level of tuberculosis prevention and treatment has also been improved.
In the project counties, patients managed by the project are exempted from drug fees and hospitalization chemotherapy, so that rural tuberculosis patients with poor economy and culture have the opportunity to get treatment, patients with inconvenient transportation or financial difficulties in remote mountainous areas get timely and thorough treatment, and the people feel the concern and care of the people's government and medical workers. At the same time, the management level of TB prevention and control personnel has been greatly trained and improved. Especially in today's severe tuberculosis epidemic in our province, the initial results achieved in the work of "Project" counties have laid a good foundation for the further development of tuberculosis prevention and control in our province.
3. Completed the preparation work such as examination and training. This year, before the X project county newly listed by the Ministry of Health started. By the end of X, X counties had begun to find and manage patients. At the same time, the training of county-level TB control managers in × "provincial TB control project counties" was also completed. Through the promotion of the project, it will certainly play a greater role in promoting the control of tuberculosis epidemic in the province.
Two, actively carry out outpatient and inpatient treatment of tuberculosis.
While doing a good job in the prevention and treatment of tuberculosis in the province, in order to solve the diagnosis and treatment problems of patients in the provincial capital area and patients with difficulties at the grassroots level, and improve the professional and technical level of the province. Continuously strengthen and improve the management and treatment of inpatients. At the same time, by constantly learning new technologies and adding new items (such as fiberoptic bronchoscopy), critically ill patients have been successfully treated and rescued. Coupled with a good service attitude, patients have more confidence in the level of medical technology in our hospital, which has continuously improved our reputation.
Up to, the outpatient visits have been completed, of which, the outpatient visits on, were conducted in XX universities such as Normal University and XX College in XX area and XX middle schools such as National Defense Engineering School, Middle School Attached to Normal University and Primary School Attached to Normal University this year, and XX people were inspected to find out strong tuberculin. And use the mobile X-ray car to take photos 1 10,000 sets, and find out XXX cases of active pulmonary tuberculosis, XXX cases of suspected patients and XXX cases of lung tumors.
Third, do a good job in internal construction and stabilize the tuberculosis prevention team.
1, in view of the problem that TB prevention and control personnel are not waiting for their posts well and the team is unstable, on the one hand, the Party branch, according to the target content, uses the time of political study to state facts and make sense, and talks about the entrepreneurial spirit of old TB prevention and control personnel, the importance of TB epidemic situation in our province, even the whole country and the whole world, angels in white's dedication and the important position of TB prevention and control work in society; On the other hand, actively organize efforts to generate income, solve the worries of employees, and better realize the goal of grasping two civilizations and two achievements together. In the case of shortage of funds in this year, the combination of self-financing and appropriation has cleared the road, improved the patient canteen, purchased vehicles and solved some practical problems in work and life.
2. Actively complete the daily work of personnel, insurance, labor and capital, veteran cadres, Red Cross trade unions and the Communist Youth League. In accounting, it was inspected by three government inspection teams, and the results showed that the revenue and expenditure management was standardized, and no major violations were found.