1, public opinion can be an individual's mood, desire, attitude or opinion, and public opinion is the opinion of the majority.
2. Public opinion is the sum of various emotions, wishes, attitudes and opinions; And public opinion emphasizes the same unanimous opinion.
3. Public opinion can be public opinion, or implied emotions, attitudes, wishes, etc. And public opinion must be public opinion.
4. Public opinion may not necessarily rise to public opinion, and public opinion may not necessarily be supported by public opinion.
5. Public opinion can be monitored and managed. Public opinion monitoring is an important part of public opinion monitoring, and public opinion guidance is an important means of public opinion regulation.
Extended data:
Public opinion is the abbreviation of "public opinion situation", which refers to the social attitude of the people as the main body to social managers, enterprises, individuals and other organizations and their political, social and moral orientations around the occurrence, development and changes of intermediary social events in a certain social space. It is the sum of many people's beliefs, attitudes, opinions and emotions about various phenomena and problems in society.
From the traditional sociological theory, public opinion itself is a concept in public opinion theory and a comprehensive reflection of public opinion. However, in the strict sense of modern public opinion theory, public opinion itself is not a simple summary of the law of public opinion, but a description of "public opinion and its role in the ruling party and its political orientation law"
In short, public opinion is the social attitude of the people in the process of its occurrence, development and change. In practical work, the public opinion information officer must grasp four meanings when understanding the concept of public opinion:
1. Public opinion is a reflection of public opinion collection. In other words, public opinion is the source of public opinion. Without public opinion, there is no public opinion.
2. The public opinion to be reflected by public opinion is the "public opinion" that can affect the decision-making behavior of the rulers, not all public opinions;
3. Public opinion is the basis of public opinion. To study and analyze public opinion, we must first study and analyze the law of the occurrence, development and change of public opinion.
4. Public opinion space plays an important role in the spread of public opinion and its influence on the decision-making behavior of rulers. What is particularly emphasized here is that "people's social and political attitude" in the definition of public opinion refers to people's views, opinions and attitudes towards rulers and their political orientation.
References:
Baidu encyclopedia-public opinion