1. Knowledge and belief: This is the basis of establishing a positive and correct concept of health education. Health knowledge and information is the key to establish positive and correct beliefs and attitudes.
2. Behavior model: KAP model is a cognitive theory, which holds that health knowledge and information are the basis for establishing positive and correct beliefs and attitudes, and then affect individual behavior.
3. Basic theory of health education concept: The basic theory of health education concept includes the relationship between health education and health promotion, the theory of health-related behavior change, health communication and so on.