WeChat public platform is a self-media platform and an important part of WeChat system. The whole section of WeChat includes personal WeChat, QR code and public platform.
Wechat public platform is an important step for Tencent to lay out its e-commerce network. In 20 14, Tencent promoted it to the strategic level of the company. The WeChat public platform is divided into WeChat mainland version and WeChat overseas version.
Because the application conditions of WeChat public platform are so relaxed, every adult can apply, resulting in nearly 2 million holders of public platform, and it is more and more difficult to review public platform, so as to combat the proliferation of advertisements. Wechat public platform is not a marketing tool.
Data statistics function of WeChat public platform
1. User management analysis
View statistical data such as user number increase, attention cancellation and user attributes at any time.
2. Group graphic message analysis
View the statistics of mass sending effect of graphic messages in any time period, including the analysis of the number of senders, readers and forwards.
3. User message analysis
View the statistics of messages sent by users, including the times and times of message sending.
4. Interface call analysis
The official account of WeChat has become a developer, and you can view the relevant statistics of interface calls.
-With the popularization of WeChat application development, the data statistics function of WeChat public platform will become more and more powerful.
Question 2: What does the official WeChat account do and what are its functions? What is the official account of WeChat WeChat depends on how you use it. A kitchen knife is a tool for cutting vegetables in the hands of housewives and a tool for committing crimes in the hands of gangsters. Similarly, in the hands of merchants accustomed to harassment, WeChat official account is a tool to harass users, and will eventually swallow the bitter fruit despised by users. In the hands of useless merchants, it is useless furnishings. In the hands of merchants who are familiar with users and public platforms, it is an excellent tool to improve user viscosity, cultivate user loyalty, improve customer conversion rate and enhance brand reputation. Someone asked what WeChat official account can do? My summary is 1, which can be used to provide pre-sales and after-sales services, enhance service experience and improve customer reputation; 2. You can communicate with users and carry out brand activities, promotion activities and public relations activities, thus deepening the product promotion effect and word-of-mouth effect; 3. Dialogue with users to realize marketing and improve the average unit price and purchase frequency of customers; It can be used as an internal communication tool.
Question 3: What is the function of setting up micro-signals on WeChat public platform? What problems should we pay attention to when registering on WeChat public platform? If you are not ready, please register. In the future operation, it is likely that there will be some problems that cannot be changed, such as the inability to apply for the WeChat public platform. Let's talk about some problems that should be paid attention to when applying for and setting personal information:
Tools/raw materials
Official accounts on social networking platforms
Methods/steps
1, 1. 1. Before you register, you must first think about the WeChat nickname and WeChat, because once you register, the WeChat nickname cannot be modified. 2. Nicknames are the same as those certified in Weibo. Because the WeChat public platform needs to bind the certified Weibo when applying for authentication, it requires the same nickname. It is convenient to apply for WeChat public platform certification in the future.
2. Second, the precautions for micro-signal setting. 1. The micro-signal is finally thought of in advance, and the micro-signal is unique. Once set, it cannot be modified. 2. The micro signal setting should be simple, easy to remember and easy to input. Don't use special symbols to make it easier for fans to find their concerns.
3, 3, two-dimensional code considerations. The photos in the QR code can only be changed within one month after uploading. At the same time, it is best to use an acute square for the image in the QR code, which makes it easier to display clearly. Personal account can use personal avatar, and corporate account can use corporate logo.
4. Precautions for personal signature. Personal signature can also be modified once a month. Before writing your personal signature, you must think about this question: Why should others subscribe to your WeChat official account? What value can my WeChat official account bring to others? Let's use the simplest and cleanest words to describe the basic work in WeChat official account.
Question 4: What can WeChat official account do? The first layer, information push.
At present, more than 80% of the merchants on WeChat official account only provide information push function, and some of them have realized simple interaction. For example, the travel list will push me a travel list every day, which contains beautiful attractions and detailed introductions, as well as real preferential prices. However, because the official WeChat account of merchants pushes business consumption information, it is difficult for news and entertainment media to have fresh content every day. Therefore, how to keep users interested in you, how to make users think of you when they need it, and even how to make users help you with publicity and promotion are all issues to be discussed.
The second layer is user service.
Many people think that the subscription number is the push message and the service number is the user service. This is actually a misunderstanding. Subscription number adopts development mode and text menu, which can realize most functions of service number except menu. Of course, to do a good job in customer service, it is more appropriate to recommend the service number. The typical case of service number has to be mentioned by China Merchants Bank. An official WeChat account almost covers online banking and counter services, but due to the characteristics of mobile phones, its convenience greatly exceeds that of online banking and counters.
The third layer is user interaction.
This is divided into several stages:
1. Interaction between merchants and users. Let users participate in the whole process of brand building, brand culture creation, dissemination and evolution, so that users have a sense of participation and become loyal fans of the brand.
2. User-to-user interaction guided by merchants. Merchants have built a platform for users to share their consumption experiences on this platform, and everyone can discuss and communicate together. Users can distribute their products, share their experiences and exchange and trade with other members in this official WeChat account.
3. use powder to increase powder. Here we can simulate a scene. Eating in a restaurant, a dish is delicious, and I can't help but want to send it to a circle of friends. So I opened the official WeChat account of the restaurant and sent a photo with my voice. Then the official WeChat account helped me generate a beautiful picture and voice page and guided me to send it to my circle of friends. Merchants attract more users through my sharing, which is "sucking powder with powder".
Question 5: What are the functions of WeChat official account? Individuals can only improve their popularity and let more people pay attention to you. It is not very useful. Generally, enterprises send some notices through him.
Question 6: What are the functions of the WeChat public platform applet? 1. Provides the concept of a WeChat applet page: supports sharing current information. 2. Dialogue sharing: You can use dialogue sharing to support personal friends and WeChat group sharing. 3. Search and find: WeChat applet can search, but WeChat will try its best to limit the search ability. At present, the search function provided is that users can directly search applets according to their names or brands. 4. WeChat official account association: under the premise that WeChat applet and WeChat official account are the same development subject, provide the association between WeChat applet and WeChat official account. 5. Offline code scanning: it provides the function of offline prompting users which WeChat applets are nearby. Users can use it by scanning the code offline, which is also the access method advocated by WeChat. 6. WeChat applet switching: WeChat applet supports floating state, that is, multi-window concept. Users can pause the WeChat applet before doing anything else. When they need this WeChat applet, they can call it quickly and return to the initial state. 7. Message notification: Merchants can send template messages to users who have received services, and users can contact customer service in WeChat applet to support words and pictures and solve the communication problem between users and WeChat applet. 8. History list: WeChat applets used by users will be put into the list for next use. Six new functions: 1. Individual developers can apply for applets. 2. Click on the custom menu of WeChat official account to open the related applet. 3. WeChat official account template message can open related applets. 4. When the official WeChat account is associated with the applet, you can choose to send a notice to the fans. 5. Mobile apps can share applet pages. 6. Scan the QR code of the common link to open the applet.
Question 7: What are the functions of WeChat official account? Publicity can show what you want to show.
Question 8: What are the benefits of WeChat public platform? Simply put.
The public platform is equivalent to QQ space, but it just sends a "graphic log", "mood", "voice" and "video" to your friends who care about you every day.
Corporate accounts and personal accounts are different, so you must apply specifically.
Personal accounts can be bound to public accounts, and public platform assistants can be added to WeChat to send messages to assistants, which is equivalent to public platform sending, which is simple and convenient.
Public platforms have many advantages. You can set an automatic reply, and simple questions can be answered directly.
The future public platform is quite powerful. Take it now: you can check the weather, express delivery, illegal information and shopping.
After the public platform sends voice questions, will the other party automatically reply to your questions? For example, "I want to buy a black T-shirt" and "What day is it today?"
The future of WeChat is powerful and intelligent.
Question 9: What are the functions of WeChat official account APP? The official account of WeChat WeChat is different from App.
Question 10: What is the function of WeChat WeChat official account? The functions of WeChat WeChat official account are as follows:
The website is updated in time, including news, news, celebrities, stars, quotations, interesting things, fashion, life, health, travel, audio and video, etc.
The classified WeChat QR code information makes it easier and more convenient for users to find WeChat WeChat official account.
The functions of WeChat account are as follows:
Basic functions: chat, add friends, real-time intercom function.
Other functions: circle of friends, voice reminder, address book, security assistant, QQ email reminder, private message assistant, drift bottle,
Shake WeChat, voice notepad, check the nearby people, mass assistant, Weibo reading, traffic query, and game center.
WeChat account application steps:
1. 1. Baidu searches for "WeChat public platform".
2. After entering the public platform, click "Register Now" in the upper right corner.
3. When registering, you need to fill in an email address. Please note that the mailbox needs to be available because there will be a verification process.
4. Click on the verified email address. If it passes the verification, it will jump to the next step to add other information.
5. After registering the information, choose the type of WeChat WeChat official account, and choose according to your own situation.
6. After the information is filled in, you need to wait for the WeChat public platform to review. The general review time is 1 to 7 days.
note:
1. You should be able to see your face in the ID photo, and you should also be able to see your ID information clearly.
2. One ID card and mobile phone number only support two information registrations.
3. You can't send graphic messages during the audit, but you can get familiar with the content of material management.