Because of its remarkable antibacterial effect, the brand has been recognized by many international medical professional groups. In China, the bactericidal effect of Shufujia has also been verified by Chinese Medical Association. Experiments show that Shufujia can effectively remove and inhibit bacteria that may cause skin infection and sweat smell.
***5 sheets
Various fragrances are good for skin care.
Shufujia soap contains dibaofu, an antibacterial active ingredient, which can effectively remove temporary microorganisms on the skin surface during cleaning. After cleansing, Dibaofu, an antibacterial active ingredient left on the skin by Shufujia, can effectively inhibit the regeneration of bacteria on the skin surface. [ 1]
Procter & Gamble, founded in 1837, is one of the largest consumer goods companies in the world. In fiscal year 2003-2004, the company's annual sales reached 51400 million USD. Ranked 86th among the 500 largest industrial/service enterprises in the world recently published by Fortune magazine. Procter & Gamble has nearly 654.38 million employees worldwide, and has factories and branches in more than 80 countries around the world. The products of more than 300 brands managed by it sell well in more than 60 countries and regions, including fabrics and home care, hairdressing and beauty, baby and home care, health care, food and beverage, etc.
Tianjin Procter & Gamble Co., Ltd. was established in 1994, which is an earlier production base invested by Procter & Gamble in China and settled in Hexi District of Tianjin. Mainly produces "Shufujia" brand soap.
Brand story?
1992 Shufujia entered the China market. In just a few years, with its high quality and accurate market positioning, it has achieved great success and become the leading brand of personal cleaning products market in China. Looking back on the brand for 65,438+05 years, Shufujia has always adhered to the cause of health in China and provided effective health protection for Chinese people. At the same time, Shu also vigorously promoted the popularization of personal hygiene education, and cooperated closely with the Ministry of Health, the Ministry of Education, the Red Cross, the China Children's Fund, the Chinese Medical Association and other authoritative organizations to organize various health science education activities, and devoted himself to building a healthy Great Wall for China. [2]
Brand honor?
In 20 19, it ranked third in the "Top Brand of Household Products for E-commerce Consumption 10" released by iiMedia Ranking. [3]
In 2020, it was rated as the top 15 in the "2020 China Disinfection Hand sanitizer Brand Ranking" published by iiMedia Ranking. [4]
Health project?
Over the years, the health and hygiene projects advocated by Shu include:
* Join hands with the Ministry of Education to provide health courses for more than 22 million primary school students in 25 provinces across the country, so that children can develop good health habits, stay away from diseases and create a healthy future.
* In 2003, during the SARS period, Shu donated 1 10,000 yuan of medical equipment and sanitary facilities to the Ministry of Health, and jointly launched a public service advertisement with CCTV to encourage the whole people to overcome SARS.
* In 2004, Shu advocated "China Hand-washing Tour", which went deep into the community in the form of a mobile health education vehicle to educate the public to wash their hands correctly, prevent bacteria and prevent diseases, and improve residents' health awareness.
* In 2005, Shu and the Chinese Medical Association jointly selected health engineers to commend outstanding workers who stood in the front line of health and wellness.
* In 2006, China Children's Fund co-sponsored "Comfortable skin makes a comfortable home" to send new year's love to orphans. In addition to donating skin care products worth 654.38 million yuan to children in more than 30 orphanages, we also called on more than 300,000 primary school students across the country to donate stationery, books and other supplies to orphans, and arranged New Year greetings to make them feel the warmth of home.
* In 2006, Shu and the China Red Cross produced and broadcast a public service advertisement to prevent avian influenza, reminding everyone how to prevent the spread and spread of this deadly disease by washing their hands correctly.
* In 2007, Shu supported the China Red Cross to implement the Great Wall Health Project, which covered 65,438+025 remote villages in Ningxia, provided continuous clean water for more than 5,000 residents, repaired toilets and tap water systems in 65,438+07 schools, and promoted health education to local villagers and students. [2]
Activities?
Global hand washing day is 10+05. As one of the initiators of the first global hand-washing day in 2008, Shu Fujia insisted on advocating healthy hand-washing habits for eight consecutive years, and publicized the correct knowledge of healthy hand-washing through the global hand-washing day to protect human life and health. And actively cooperate with the Ministry of Health, the Ministry of Education and other government departments, children's institutions and schools to carry out health education public welfare activities nationwide, benefiting 22 million children. [ 1]
On June 5438+1October 65438+May, 2008, the first global hand washing day "Shufujia Health China Tour" was held.
Shu joined hands with the Ministry of Education and brought the first Global Hand Washing Day to China, and launched a week-long series of campus hand washing education activities throughout the country. * * * More than 8 million primary school students participated in the activities of Global Hand Washing Day. At the same time, the "Healthy Great Wall Project" that has been carried out for one year will be pushed to a new stage.
/10 2009 June 2009 15 Second Global Hand Washing Day "Wash Hands Correctly to Prevent Influenza A"
Hand-washing Day publicity activities were held in Beijing, Shanghai and Guangzhou in cooperation with China Health Education Center/Press and Publicity Center of Ministry of Health and China Red Cross Society, including:
Primary school students on campus sing healthy hand-washing songs together;
"Wash hands correctly to prevent swine flu" photo exhibition, etc.
Advocate correct hand washing methods to the domestic public in various ways to enhance the health awareness of the whole people.
201010 the 3rd global hand washing day "wash your hands correctly and build health with your hands".
The National Patriotic Health Association, the Ministry of Education, the Central Committee of the Communist Youth League, the United Nations Children's Fund, Save the Children, Plan International, and the China Red Cross have successively carried out hand-washing education theme activities for the public and public places, including:
(Beijing) The launching ceremony of Global Handwashing Day in China was held, attended by Yang Lan, Ambassador of UNICEF to China;
(Shanghai) Join hands with Metro to carry out the theme activity of "Paying attention to public hand washing facilities and spreading the healthy torch" at Shanghai Station, build a giant "Great Wall of Health" with nearly 20,000 pieces of Shufujia soap, and carry out public hand washing education activities;
(Guangzhou) issued the initiative of "parent-child hand washing love inheritance", calling on parents to start from me, teach their children to wash their hands correctly, improve their immunity and let their children grow up healthily.
20111kloc-0/015 The 4th Global Handwashing Day "Wash your hands correctly and enjoy your health".
Join hands with the Press and Publicity Center of the Ministry of Health to hold the theme activity of "Wash your hands correctly and enjoy your health", and invite the famous actress Christina to be the promotion ambassador of Global Hand Washing Day to teach her personal experience;
Aiming at the characteristics of children's education, this activity specially launched the Healthy Hand-washing Paradise Project, and launched the first health education APP game named "Superman vs. Bacteria" and a movable healthy hand-washing paradise to convey health education knowledge to the general public, especially children, through interesting games.
20 12 10 15 the 5th global hand-washing day "wash your hands correctly, and children will enjoy health".
On the occasion of the fifth anniversary of Global Hand Washing Day, Shu joined hands with China Health Education Center/Ministry of Health Press and Publicity Center and China Children's Center. Carry out the theme activity of "wash your hands correctly, children enjoy health" to celebrate the fifth birthday of Global Hand Washing Day, hoping that more children can celebrate their fifth birthday by washing their hands correctly.
Beijing will hold a one-week "Global Hand Washing Day" publicity warm-up week for the first time. More than 3,000 families across the country will participate in the online and offline "Global Hand Washing Day Parent-child Volunteer Action" to spread correct hand washing knowledge in communities and networks. At the same time, Olympic gymnast Chen and his mother also participated as ambassadors in the publicity activities of 20 12 global hand washing day.
Shufujia Family Health Research Institute, together with China News Health Center/Ministry of Health News Publicity Center, China Children's Center, as well as health experts, children's education experts and parenting experts, launched the first interesting multimedia parent-child courseware focusing on hand washing health education in China, so that more parents and children in China can understand the importance of correct hand washing, learn to wash their hands correctly and respond to the "Healthy China 2020" advocated by the government.
20 13 10 15 6th global hand washing day "Wash your hands correctly and enjoy health together".
Shufujia Family Health Research Institute and the Press and Publicity Center of the National Health Planning Commission held a special public welfare activity in Beijing with the theme of "Wash your hands correctly and share your health". The organizer invited the guests to participate in the interactive voting, and through the field test of Shu researchers, the top ten sudden disease-prone moments were revealed. [5]
On the same day, Li, the world gymnastics champion, as the promotion ambassador of the 20 13 Global Hand Washing Day, attended the event with his family, received professional hand bacterial testing on the spot, and washed his hands with the representatives of the organizers to celebrate the Global Hand Washing Day.
20 14 10 15 the 7th global hand washing day "everyone washes their hands healthily"
20 14 "Meng" ceremony of Shufujia Global Handwashing Day Federation was held in Jingsheng. Olympic champions and Cindy are invited as guests to promote Global Hand Washing Day, as well as famous actors and ambassadors to promote the health of hand washing, and to promote the new concept of correct hand washing education in modern life. ",witnessed the excellent bactericidal and bacteriostatic effect of Shufujia, which can effectively wash away 99% of harmful bacteria.
At the same time, Shu joined hands with the One Foundation, a non-profit organization, to launch the project of rebuilding the children's rescue station in Yunnan after the disaster, and at the same time appealed to all sectors of society to pay attention and pray for the health of children in the disaster areas.
20 15 10 15 8th global hand washing day "Healthy hand washing, children set sail".
Shu joined hands with the China Women's Federation Health Education Center to carry out the kindergarten health hand care program, and went to 150 key kindergartens nationwide to carry out public welfare education activities. Guo Tao, a famous actor and health promotion ambassador of Shu Fujia, and his son Guo Zirui (Stone) were invited to share correct hand washing habits. As a global professional health care brand, Shu Fujia revealed nine hiding places of bacteria in kindergartens on the occasion of Global Hand Washing Day, and called on parents to cultivate their children's correct hand washing habits and become healthy hand protectors together.