② Among the seven levels of Haier culture, the most crucial and important thing is that "the core of Haier culture" is enterprise spirit, "dedication to the country, pursuit of Excellence, Haier will always be sincere, and the purpose of enterprise existence is to integrate with society and promote social progress".
(Both statements are acceptable)
References:
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First, according to the national cultural psychology, transform and utilize Confucian culture.
(A) the three levels of Confucian cultural values
1. Pay attention to group value, strengthen unity consciousness and attach importance to "harmony"
"Harmony" is the concept that occupies the ultimate position in Confucius' thought. The society pursued by Confucius is characterized by "harmony", in which people cooperate and coordinate, and each keeps his position: "If he is not in his place, he will not seek his own government" and fulfill his duties: "Jun Jun, minister, father and son"; Individuals should also be in harmony with society, which refers to the interaction and coordination between personal thoughts and behaviors and social thoughts and behaviors.
Confucianism believes that society is a collection of people, and everyone can survive and develop only in groups. The group is higher than the individual, and the individual interests should be subordinated to the collective interests. Confucian culture attaches great importance to the handling and adjustment of interpersonal relationships within groups, and there are different grade differences within groups. Only by adhering to the division of labor, keeping their own positions, performing their duties and getting their own places can we maintain the stability of the group and realize their own values. Confucius advocated the hierarchical relationship between gentlemen, and Mencius put forward: "Father and son are close, gentlemen are righteous, husband and wife are different, young and old are orderly, and friends are trustworthy." Social interpersonal relationships are divided into five grades, and people with different identities have different obligations, and accordingly there is a set of strict grade norms to maintain the feudal hierarchical order.
The Confucian ideal of "harmony is precious" permeates all aspects of people's lives: social harmony, family harmony, temperament harmony, dispute reconciliation and reconciliation, cooperation and harmony, and peaceful coexistence between countries. This is the highest goal and pursuit of Confucian culture "harmony is precious" at all levels of social life.
2. Advocate that human nature is good, emphasize benevolence, and "the benevolent loves others"
Confucianism believes that human nature is good at the beginning of life. Mencius said: "Everyone has the heart to tolerate others. The late king had a heart that could not bear others, and Sri Lanka had a policy that could not bear others. With the unbearable heart, you can't stand other people's politics and rule the palm of the world. So everyone has a heart that can't bear others. Nowadays, at the first sight that obedient boys will go down the well, everyone has a pity. Therefore, we should pay tribute to the obedient boy's parents, and also get the praise of the friends of the township party. From the point of view, there is no compassion, and it is inhuman; No shame, no humanity; It is inhuman to have no resignation; A heart without right and wrong is inhuman. Compassion is the purpose of benevolence; The heart of shame and evil, the end of righteousness; The words of the heart are the end of the ceremony; The heart of right and wrong is also the end of wisdom. Man has four ends, but he still has four bodies. "
"Confucius values benevolence", which is the core of Confucius' thought and has always been the knowledge of scholars and thinkers. What is the meaning of benevolence? The essence and basic connotation of benevolence is "love", and Confucius' explanation of Zigong is: "A benevolent person wants to be a man, and he wants to be successful. It can be said that the benevolent side has already existed. " Love is the essential connotation of Confucian benevolence, and its basic methodology is "Don't do to others what you don't want others to do to you" and "Be a man if you want to stand and be a man if you want to achieve". On the practical level, filial piety is the starting point of benevolence. If everyone is a benevolent gentleman, the world will be peaceful and the society will be harmonious.
The meaning of "benevolence" includes the following three elements and requirements:
(1) blood basis
The Confucian system begins with the family ethics of "father, son, filial piety" and "brother, friend and brother", and gradually extends to friends, monarch and ministers through analogy and analogy.
Fei Xiaotong believes that western society is a group structure when analyzing the differences between Chinese and western social structures. "Western society is a bit like we bundle firewood in the field. Several bundles of straw are bundled into a bundle, several bundles are bundled into a bundle, several bundles are bundled into a bundle, and several bundles are bundled into a pick. Each firewood belongs to a bundle, tie and handle in the whole pickaxe. Each piece of firewood can also be found with the same handle, bundle and bundle, and it will not be chaotic if it is clearly divided. In society, these units are groups. " He named the social structure of China as the differential model. "Our design is not a clear bundle of firewood, but a circle of ripples that seem to be pushed out when a stone is thrown on the water. Everyone is the center of the circle where his social influence is introduced. Things pushed by the ripples of a circle are connected. The most important kinship in our society is the property of throwing stones to form concentric circles and ripples. This applies not only to kinship, but also to geographical location. The difference pattern in China's traditional structure has this kind of flexibility. In the pattern of differential order, social relations are gradually pushed out from one person to another, which is the increase of personal relationships, and the social scope is the network of personal relationships. Therefore, all social morality in our traditional society only occurs in personal relationships. " This is an ethical system based on blood relationship, which belongs to the category of private morality in essence. This is the root of the common "family culture", "paternalism" and "family culture" in China culture.
② Psychological and emotional principles
Li Zehou believes that Confucius directly attributed the traditional etiquette system to the life rationality of parent-child love, and directly regarded the basic appeal of etiquette as psychological dependence. This explains that "rites" and "utensils" are from external normative constraints to the internal requirements of people's hearts.
Because based on this psychology of emotion principle, Confucius' political and economic proposition is to try his best to maintain the hierarchical order and resolutely oppose excessive, cruel and naked oppression and exploitation. That is, the so-called "golden mean", that is, the element of "benevolence" puts forward social obligations and requirements for individuals. It regards the social relationship and social interaction between people (the specific content at that time was clan nobility) as the essence of human nature and an important standard of "benevolence"
③ Individual personality
The psychological principle and blood basis of "benevolence" must be implemented in the shaping of individual personality. Confucianism emphasizes that "self-cultivation" is the foundation of "governing the country and leveling the world". Confucius set an example and practiced the conscious pursuit of this great personality with historical responsibility.
3. Emphasize moral cultivation, pay attention to introversion and self-discipline, and be "sage inside and king outside"
On the issue of justice and benefit, Confucius advocates that justice is higher than benefit, and "a gentleman is righteous and a villain is profitable". If a gentleman wants to act according to justice, he must first look at whether it is moral or not, otherwise he will not do it. The villain is mercenary and insatiable, and even tries his best to satisfy his desires. Mencius put forward more clearly: "Life is what I want, and righteousness is what I want. You can't have both, and those who give up their lives for righteousness. " Affirm that the value of spiritual life is higher than that of material life, and moral value is higher than that of life.
Confucius' theory of benevolence holds that morality is human nature and is by no means a thing outside the body. Dispensable. Without moral consciousness and moral belief, people can't be human. Confucianism believes that virtue, merit and speech are the three immortals. In the view of Confucian scholars, the fundamental difference between human beings and ordinary animals lies in morality. Morality should be the greatest value of an ideal personality.
Confucianism attaches great importance to the cultivation method of introversion and self-discipline, pays attention to introversion and hard work, and self-discipline is very strict. The Confucian classic "University" talks about "governing the country and leveling the world", which is simply "self-cultivation"; "University" said: "Everything depends on knowledge, knowledge depends on sincerity, honesty depends on righteousness, righteousness depends on self-cultivation, self-cultivation depends on family, family depends on governing the country, and governing the country depends on the world." It embodies the ideal personality of "inner saints and outer kings" pursued by Confucianism. Confucianism sacrificed its precious life in order to realize its ideal of "benevolent government" Confucius demanded that "the knower is not confused, the benevolent is not worried, and the brave is not afraid". This kind of "no confusion", "no worry" and "no fear" is a gentleman's resistance to evil external forces and the self-control and self-choice of an ideal personality. Mencius also strongly advocated "being born in the world, standing in the right position of the world, and being kind to the world;" Success and human will; Go your own way when you are frustrated. Wealth can't be lewd, poverty can't be moved, and power can't be bent. This is called a gentleman. "
Confucianism believes that group harmony can be achieved through moral cultivation. As far as maintaining social stability and group relations is concerned, it mainly depends on morality and punishment. Compared with both, morality is more expensive than punishment. "Tao is the government, the people are the punishment, and the people are free, shameless; Tao is virtue, courtesy, shame and dignity. "
In Confucianism, the so-called moral cultivation is to achieve "Jun Jun, minister, father and son" according to etiquette norms, each with its own points; The purpose of self-cultivation is to achieve "external king" by pursuing "inner saint" personality, emphasizing personal cultivation. "Cultivation" (being a man) is the basis of "doing things". The specific way is to "cultivate one's morality and govern the country".
(B) Benevolence is the core feature of Confucian cultural values
Liang Shuming believes that Confucian culture is ethical selfish departmentalism. "Individuals are collectives, collectives are individuals, and they are opposed to each other. This is called ethical departmentalism. Ethical standards are neither individual-centered nor collective-centered, but always take care of each other in their mutual relations, which is contrary to egoism. This cover is a natural reason why people are connected. "
Confucian cultural values are an ethical system based on benevolence, with benevolence as the foundation, courtesy as the use, and harmony as the most important. Through different levels of deduction, we can achieve the goal of a harmonious society.
(C) the psychological accumulation and behavior of Confucian culture
China culture has never established a western-style legal system. Influenced by Confucian culture for more than two thousand years, China people always use and rely on Confucian cultural values in the process of adjusting their social life and interpersonal relationships. It can be said that Confucian values have become the cultural gene of China culture, passed down from generation to generation.
1. Social, cultural and psychological accumulation
Confucian cultural values did not disappear with the changes of social system, but influenced the "cultural and psychological structure of the Han nationality" (Li Zehou). In today's China society, this influence is manifested in the following four aspects.
Harmony is the most important.
Emphasize the importance of "harmony", "the weather is not as good as the geographical position, and the geographical position is not as good as human harmony", and group interests and harmony are supreme.
② The criterion of benevolence is the ultimate psychological basis for judging social behavior.
Because of the emphasis on the legitimacy and necessity of "benevolent government", people pin their hopes for social clarity on saints, which leads to the strong phenomenon and characteristics of "rule by man" rather than "rule by law" in China culture. Although this is inconsistent with the direction of pursuing the rule of law in modern society, the influence of Confucian cultural values has penetrated into the national psychological level, and this value is still repeatedly reflected in a series of social events and public opinion. The noble personality of the heroes and role models of officials, doctors, teachers and other industries, rather than their professional ethics and professionalism, touched the general public, which highlighted the extremely far-reaching influence of the values of "benevolence" in China society.
③ The psychological principle of "interactionism" in social communication.
The meaning of interactionism includes two aspects:
First of all, the achievement of "harmony" depends on the interaction between the two sides in the spirit of "courtesy". Because the value of "benevolence" is the core and foundation of Confucianism and widely respected, it is required that the behavior of the strong party in social relations should first meet the requirements of "benevolence", and then the weak party can be required to obey.
Liang Shuming thinks: "The most precious thing in an ethical society is, in a word: mutual respect. What is a good father? A good father always puts his son first. What is a good son? It is a good son who always puts his father first. " Everything is like this. The so-called ethicist has no other meaning, that is, people should recognize the relationship between life and take each other as the center in their relationship. "China people often say that it takes two to make a ring, which is the direct expression of this interactive psychology. Ruth benedict, an American cultural anthropologist, also believes: "In China, loyalty and filial piety are conditional, and there is a higher morality above loyalty and filial piety, that is, benevolence, and parents must have benevolence." "If the ruler has no conscience, the people can rise up against him. Benevolence is the premise of loyalty. "The so-called" courtesy "and" don't blame me for injustice "are also the image statements of this psychological principle.
Secondly, the requirements for both parties in social communication are not external and explicit behavioral norms, but come down to psychological identification based on ethics, so "interactionism" is a psychological principle in the process of social communication and interaction.
Whether the behavior is correct is not only judged by one party, but also depends on the requirements of "benevolence", which is a psychological and emotional principle. Without clear external norms or standards to measure it, it is easy to appear that "the public says that the public is reasonable (ceremony) and the woman says that the woman is reasonable (ceremony)". The adjustment of social behavior is not based on external laws, regulations, job responsibilities, etc. , but like "reasonable (polite). The adverse consequences are prevarication and unclear responsibilities.
④ Control mechanism based on shame cultural psychology.
The value system of Confucian culture is based on the assumption that everyone has four hearts: compassion, shame, resignation and right and wrong. Confucianism believes that the adjustment of social relations and social behaviors should be based on moral self-discipline. Through education and moral cultivation, people's behavior conforms to the requirements of benevolence and consciously abides by the constraints of etiquette, so as to achieve "doing what they want without overstepping the rules."
This social control mode, which attaches great importance to moral self-discipline, is different from the social control means characterized by heavy punishment by legalists. In order to achieve social control and social harmony, Confucianism attaches great importance to two aspects. First of all, attach great importance to the role and necessity of education. In the theoretical system of Confucianism, education is a necessary process and means to stimulate people's "benevolence", and the principle of education before punishment must be implemented. "Punishment without teaching is torture" is strongly opposed by Confucianism. Secondly, individuals should constantly conduct moral introspection and pursue the most sacred personality. "Ceng Zi said: I save three times a day, and I am unfaithful to others. Don't believe in making friends? Can't you learn? "
In Chrysanthemum and Knife, ruth benedict believes that the western Christian culture is a cultural model based on human guilt, while the Japanese culture deeply influenced by Confucian culture is a culture based on shame.
In the western guilty culture with individualistic value orientation, individual behavior is responsible for God and law. If the behavior is wrong, it will be oppressed by legal sanctions and guilt, but the punishment for improper behavior is feasible. In the shame culture of collectivism value orientation, individuals must attach great importance to self-cultivation and prevent personal misconduct. A Confucius said: "A gentleman's business is based on his foundation. Filial piety is also the foundation of benevolence? " Confucianism believes that benevolence is the foundation of human beings. Behavioral mistakes that violate the requirements of social norms will be investigated to the level of individual psychology and personality. Because they violated the requirements of "benevolence" and were judged and marked as "incapable of being human" and "not human at all" by society, they lost their qualification to be human and were rejected by society forever. This kind of punishment is a denial of the individual's overall personality, a great shame and a greater punishment. This self-discipline mechanism based on shame in Confucian culture has always been the dominant mechanism of social control in China. It has penetrated into people's social psychology and personality structure, and shame has become an important dimension in China's personality structure.
2. Specific performance and requirements of organization and management
① Managers should be "benevolent": love money and save money; Pay attention to personality cultivation; Be able to push yourself and others; Take the initiative to take responsibility.
(2) The managed should be "loyal": go their own way, be conscientious, obey the leaders and respect the superiors.
③ "Interactivism" in management behavior: a common phenomenon in enterprises in China, that is, the degree of employees' efforts is directly related to the attitude of leaders towards subordinates, which is a direct manifestation of interactionism psychology.
(d) Kindness is the basis of implementing the OEC system.
In Haier's slope circle theory, the basic management named after OEC is the stopping force of enterprise management and development. Many enterprises visit and study in Haier, hoping to learn the management mode of OEC, but few can succeed. The reason is that these enterprises only learn management system, but they don't realize that the success of OEC management system must be based on corporate cultural values.
Haier's OEC management system is a successful model of enterprise site management and detail management, which embodies the essence of western scientific management. This management system requires employees to strictly abide by the system and absolutely obey the management. Due to the cultural differences between China and the West, according to the psychological principle of social interaction, employees' absolute compliance and implementation of OEC system must be based on "people-oriented" management.
Haier's OEC management system is not independent, it is combined with other practices that embody the Confucian values of "benevolence-oriented" to ensure that the monotonous, boring and strict OEC management system can be implemented and maintained.
In Haier, the practice of embodying the "benevolence-oriented" values includes the following points.
1. "Ping Fan Incident" and the 80/20 Rule
1July, 995 12, Haier washing machine co., ltd announced a decision: quality inspector fan ping was fined 50 yuan because of his poor sense of responsibility, which led to the wrong selection switch and missed inspection. Haier executives are keenly aware of the philosophical proposition revealed by Ping Fan's omission: contingency contains inevitability. Ping Fan missed the inspection by accident, but if the product quality was as good as that of American GE products, the accident would not have happened. And what is "necessity"? The answer is: management loopholes! Haier newspaper in July 1995 took the lead in creating momentum, calling the roll: "What responsibility should Ping Fan's superiors bear?" This incident caused a great shock in the whole company, and everyone commented one after another, and finally reached the understanding that the key to the development of enterprises lies in talents, and the key to people lies in the level and style of cadres. What is leadership? "A leader must assume leadership responsibility". Taking the leadership responsibility is not verbal talk, nor trivial self-criticism, but a real thing, with a feeling of immediate pain. At the end of this incident, the quality director fined 300 yuan and made a profound written inspection, which further laid an important principle in Haier culture: the 80/20 principle (that is, managers should bear 80% responsibility for any fault of the enterprise); For the broad masses of workers, the concepts of "you have me and I have you", "cooperation" and "sustainability" in enterprise management have also gained an image and essential understanding.
The key minority restricts the minor majority. Managers account for 20%, which is a minority and a key minority. The management should pay attention to the key minority and the system, so that the whole enterprise can operate effectively. How to really manage 80% through 20%? Most importantly, when employees have responsibilities, managers should also bear 80% of the responsibilities. Through communication, managers always keep a close eye on their subordinates.
In the TV series Interpretation of Haier, Yang Mianmian, then executive vice president of Haier Group, was interviewed in the film. She explained that "workers make mistakes and cadres are punished". She said: "when I disagree with manager Zhang, I will listen to him;" Similarly, my subordinates, such as Chai Yongsen, and I sometimes disagree. As a subordinate, I still do what I have to do when I don't figure it out. If something goes wrong, the superior should be responsible and make a mistake. If I don't take responsibility, how will he do what I do in the future? I always push it to him, which is irresponsible. Pushing his leader above and his subordinates below, then what he has done, he is equal to nothing. "
Because of the interaction theory of social communication in Confucian culture, it often causes buck passing in the process of work. The general treatment method is "50 boards each". Haier's "80/20" principle requires managers to assume leadership responsibility and main responsibility, not only to be beaten, but also to be beaten 80 times. Haier's strict OEC management will not be resisted by employees because the middle managers of Haier have to bear greater responsibilities and face more uncertain factors (caused by the faults of subordinate employees).
2. "Three Hearts and One Heart" and "Solving Problems"
An old saying that Zhang Ruimin likes to quote is: "He who wants to do the same thing wins." Business leaders must think hard and care about people. Haier pays attention to "three hearts and one heart": "Enthusiastic to solve hardships, sincere to criticize mistakes, and considerate to do ideological work", in exchange for employees' "iron core" to the enterprise.
Enthusiastic
Haier has an operating system to help employees solve practical difficulties in life in time. The company organized a rescue team in the form of self-help and mutual rescue. Employees have a troubleshooting manual. If there is any difficulty, just fill in a card or make a phone call, and the troubleshooting team will send someone to solve it at any time.
cordial
10 for many years, Haier has implemented a red and yellow card system for middle-level and above cadres. At the monthly appraisal meeting of middle-level cadres, we should judge the best and worst cadres, the best red card (praise) and the worst yellow card (criticism), and analyze the situation in detail, so that the criticized cadres can clearly understand where they are wrong and the direction of their efforts. In Haier, interpersonal relationships are transparent and the assessment system is open.
close
Intimacy is embodied in establishing various systems, understanding what employees think and what they want enterprises to do.
(1) The workers' congress system is held once every six months. Let employees know about the enterprise, fully express their opinions and participate in the democratic management and supervision of the enterprise. Major decisions involving the vital interests of employees must be discussed and approved by the workers' congress before implementation. Workers participate in the evaluation of leading cadres, and the proportion of cadres and workers in the judges shall not be less than 1/3 at a time.
(2) Various forms of forum system. The Group stipulates that all business divisions shall hold symposiums twice a month, and symposiums of companies, branches and workshops shall be held at any time. Employees and leaders, be open and speak freely.
③ "Heart Bridge Project". Use Haier people to open a column of "Heart Bridge Project" to reflect what you don't want to say in public.
Haier's concept and practice of "three hearts and one mind" and "solving problems" have the outstanding characteristics of oriental Confucian cultural values and are typical manifestations of family culture.
3. Shame culture and 6S footprint
"6S big footprint" is Haier's original method to strengthen production site management. Haier's workshop has two big footprints, called "6S big footprints", before and after the class meeting. If anyone violates any of the 6S (sorting, rectifying, sweeping, cleaning, safety and literacy), he/she should stand on these two footprints in front of everyone at the after-work meeting and reflect on himself. The person in charge should explain the situation and make educational criticism. After the meeting, everyone will leave, and the person representing 6S must get the permission of the person in charge to leave. This management system based on shame culture and psychology effectively regulates employees' behavior through negative incentives.
The improvement of enterprise management level depends on the performance and quality of managers and managed people. In addition to grasping the quality of cadres according to the 80/20 rule, 6S big footprint management has a great role in promoting the standardization of employees' professional behavior, the improvement of employees' quality and the strengthening of enterprise basic management. This management method is effective, because this system is based on the unique cultural psychology of China employees.
Second, pay close attention to social changes and innovate and develop core concepts.
(A) the origin and meaning of humanistic values
In western languages, the word "humanistic spirit" should be humanism, which is usually translated into humanism, humanitarianism and humanitarianism. Humanism originated from the ancient Greek school of wise men and put forward the view that "man is the measure of all things", which is the initial embodiment of humanistic spirit in the history of western thought. These thoughts had an important influence on the later European Renaissance.
14-16th century, with the development of European commercial economy, especially the development of Mediterranean coastal cities, the economic power of the merchant class began to grow and develop. But in the process of commercial development, it was oppressed and bound by feudal autocracy and theocracy. In order to oppose feudalism and theocracy and publicize the value proposition of emerging businessmen and bourgeoisie, the Renaissance movement appeared. Its essence is to explain the new bourgeoisie's own ideas through the revival of Greek and Roman classical culture, which is not so much "revival" as "innovation". It is the reflection of the new politics and economy of the society at that time, and it is the anti-feudal struggle of the emerging bourgeoisie in the ideological and cultural field.
Renaissance occupies an important position in the historical development of Europe. Is the beginning of human discovery. Compared with the Middle Ages, the Renaissance brought a series of great changes in the ideological field. The most prominent change is about the change of people's values. In the Middle Ages, the ideal man should be inferior, passive and inactive, and his significance in the world is not commendable. Renaissance affirmed people's value and creativity, and put forward that people should be liberated and their individuality should be free. Paying attention to people's value requires giving full play to people's intelligence and creative potential, opposing a passive attitude towards life, and advocating the spirit of being proactive and adventurous. Attach importance to secular life and oppose religious asceticism. Attach importance to scientific experiments and oppose apriorism; Emphasize the use of human reason and oppose blind obedience; Require the development of personality and oppose the imprisonment of human nature; It is under the guidance of this spirit that the bourgeoisie created the modern capitalist world and people were liberated from the shackles of Christian theology in the Middle Ages. Deny feudal privileges and promote the concept of equality.
Since then, the bourgeois demands for equality and freedom have been widely accepted by the public through the French Enlightenment and the German Reformation. With the development of the bourgeoisie in western society, people-oriented and people-oriented humanistic thoughts have gradually become the mainstream values of society. Marx Weber believed that it was the Protestant ethics after the Reformation that promoted the formation of western capitalist spirit and the development of industry and commerce.
From its source, we can see that humanism is a social trend of thought and values accompanying the development of commodity economy, emphasizing that freedom and equality are human's "natural rights" (Rousseau). Western humanism later evolved into individualism, that is, individuals are the standard and individuals are responsible for their own actions. It is a kind of values corresponding to collectivism, and the extreme performance of development is extreme egoism.
In the history of China's ancient thoughts, Mr. Li Zehou believed that the view of "people are the most important, the country is the second, and the monarch is the least" in China's Confucianism was a primitive humanism. By comparing Confucian values with humanism, we find that the former requires individuals to take responsibility in the hierarchical structure, and the respect is orderly; The latter attaches importance to equality before the law. The former advocates group standard, while the latter advocates individual standard; The former belongs to the mainstream values in the natural economic society, while the latter belongs to the mainstream values in the commodity economic society. There is no humanistic value factor in the western sense in Confucianism.
(B) social transformation and the development of humanistic thought
China society began to implement economic reform and opening to the outside world in the early 1980s, and gradually changed from a planned economy system to a market economy system. Yang, from the Institute of Philosophy of Chinese Academy of Social Sciences, thinks that China's reform, opening-up and modernization is a fundamental social change in his article "On China's Values in Social Transition". This reform will not only change the backward economic system, political system, scientific and technological system, educational system and management system, but also inevitably require and bring about a series of changes and updates in values, emotional mentality and other cultural and psychological aspects of the whole society.
Yang believes that the main trend of value change in the transition period is as follows: 1. Concept of social order. China's social transformation is first of all a transformation of social structure and order, which is manifested in the transformation of China society from a self-sufficient and semi-self-sufficient product economy society to a market economy society, from a rural society to an urban society, from a closed and semi-closed society to an open society, from a homogeneous unitary society to a heterogeneous pluralistic society, from an ethical society to a society ruled by law, and so on. Accompanied by the transformation of social structure and order, it is the transformation of social operation mechanism, the adjustment of interests and the change of ideas. 2. Subjective consciousness. The change of China people's subjective consciousness is manifested in the movement from "identity consciousness" to "contract consciousness". 3. Ideal of life. The change of China people's values is reflected in the ideal of life, that is, the change from the ideal of "gentleman" to the ideal of "capable person" and "real person". 4. Standard value. The traditional "power standard" in China is being replaced by the concept of "strength standard".
With the development and deepening of reform, people's awareness of legal rights and the concept of identity equality have been gradually enhanced, and the long-standing concepts of obedience, dedication and passivity under the original planned economy system have been replaced by value orientations with distinctive humanistic colors such as daring to take risks, being proactive and self-worth. The development of market economy promotes the awakening of people's individual consciousness, including individual responsibility consciousness, struggle consciousness, independent thinking spirit and personality equality.
(3) People-oriented is the core of carrying forward innovative ideas.
1. The talent view of "horse racing is not like a horse"
Fair, just and open competition in the market is, in the final analysis, the competition for talents. What kind of talents, what kind of career, who has the most high-quality talents, who can win in the competition. From the beginning, Haier's human resources development is "everyone is a talent" and "first create talents, then create famous brands", which has taken the lead in changing the functions of most enterprise cadre offices. Human resource development center is not to study who to train and promote, but to study the policies and mechanisms on how to give full play to the potential of personnel. Haier has made three career designs for employees: one is a manager, the other is a professional, and the other is a worker. Each career has a promotion direction.
Zhang Ruimin, president of Haier, believes that the main task of enterprise leaders is not to find talents, but to establish a mechanism that can produce talents and keep this mechanism running healthily and permanently. This talent mechanism should give everyone equal competition opportunities, change static into dynamic, change horse racing into horse racing, and fully tap everyone's potential. Talents at all levels should be supervised, and pressure and motivation should coexist to meet the market demand.
Haier's concept of employing people can be summed up in the words of President Zhang Ruimin: racing horses instead of raising horses. With the deepening of economic integration in the contemporary world and closer economic ties between different regions, the vast majority of enterprises no longer have a dominant strength in terms of technical level or economic strength. What about their competitors? /ca & gt；