2. The variant combination of "J" and "C" forms the outline of the outer circle of the emblem, and the combination with the central square hole forms the image pattern of an ancient coin, which fully embodies the attributes of the financial industry and the characteristics of the banking industry.
Third, the vertical circle on the left side of the word "B" is the embodiment of the number "1". Its meaning: First, it represents Jiaxing Commercial Bank as the first local and joint-stock city commercial bank born in Jiaxing; Second, it represents the confidence that Jiaxing Commercial Bank will be customer-centered and market-oriented, break through the shackles of old ideas and seek development through reform; Third, it represents Jiaxing Commercial Bank's business philosophy of pioneering and innovating and striving for first-class service characteristics.
The diamond in the center of the emblem is a symbol of Jiaxing Commercial Bank's strength, solid style and steady operation. Shiqiao intersection of Shuixiang ancient town
Taking water and bridge as the most subjective image carrier, it represents Jiaxing's unique style of "water town, stone bridge crossing the river, people and pillows depend on each other" and expresses its unique regional attributes; At the same time, water represents the concepts of circulation and convergence, which is consistent with the basic characteristics of banks and represents financial circulation and wealth accumulation.
Financial symbol of ancient coin wealth
The square in the center of the sign and the circle in the negative part of the sign constitute the image of a square-hole coin in ancient China, which embodies the essential attributes of the bank.
Join hands to win the future.
The upper and lower parts of the logo are like the shapes of clasped hands, describing the close and tacit cooperation between the bank and its customers, and the service concept of Jiaxing Bank's "caring for customers with heart".
Fiona Fang has a way to go beyond innovation.
The form of inner circle and outer circle is unified with the concept of "the sky is round and the place is round" in China traditional culture, which symbolizes the business purpose of Jiaxing Bank "honesty, preciseness, stability and efficiency"; It embodies Jiaxing Bank's corporate goal of "pursuing Excellence and striving for first-class".
The cycle is endless.
The abstract deformation of Taiji pattern constitutes the peripheral structure of the symbol. This paper explains the unique advantages of Jiaxing Bank with the concept of "Taiji Theory", and gives the significance and good wishes for the future development of Jiaxing Bank. "Never go beyond self-innovation"
A successful enterprise can survive and develop for a long time, and it must be supported by a spiritual force we call faith. This spiritual strength is reflected in the comprehensive quality of employees, and it is the sum of thoughts to enhance the cohesion, centripetal force and endurance of employees in enterprises. Jiaxing City Commercial Bank has established "self-transcendence and continuous innovation" as the enterprise spirit, which embodies this concept.
The concrete interpretation of enterprise spirit;
Surpassing self-strengthening self-awareness is the premise for an enterprise to be full of vigor and vitality. If Jiaxing City Commercial Bank wants to be at the forefront of the national city commercial banks, it must cultivate employees' sense of crisis and sense of competition, be dissatisfied with the past and the status quo, dare to compete with themselves, surpass their peers, and always keep an enterprising attitude.
Continuous innovation-If an enterprise wants to keep the "evergreen tree of life", it must establish a long-term innovation incentive mechanism, so as to stimulate the intelligence of all employees, make the innovation consciousness firmly rooted in the hearts of every employee, and make the concept of "endless innovation" become the conscious behavior and pursuit of every employee. "Pursuing Excellence and Striving for First-class"
The corporate goal of Jiaxing Commercial Bank is summarized as "striving for first-class and pursuing Excellence", which embodies a higher pursuit. At the critical moment when Jiaxing Commercial Bank enters a brand-new development period, we should set higher and inspiring corporate goals, encourage cadres and employees of the whole bank to further unify their thinking and cheer up, and make unremitting efforts to achieve the goal of Jiaxing Commercial Bank becoming one of the top city commercial banks in China.
Specific explanation of enterprise objectives:
Strive for first-class-give full play to the advantages of mechanism, optimize and integrate human resources, system resources and product resources by formulating medium-and long-term development plans in line with our own reality, and create an atmosphere of "everyone strives for the first place, and everyone strives for the first place" in the whole bank. At the same time, the cadres and employees of the whole bank should firmly establish the consciousness of "striving for first-class", and whether it is team and management, or operation and performance, they should focus on the core of "first-class".
Pursuit of Excellence-As a joint-stock financial enterprise, the pursuit of outstanding development performance is an inevitable requirement to enhance its own development potential on the one hand, and an objective requirement to repay the society and shareholders on the other. Therefore, "pursuing Excellence" should become the eternal theme of Jiaxing Commercial Bank, and the core competitiveness of Jiaxing Commercial Bank can be further enhanced through "pursuing Excellence". "Honesty, preciseness, steadiness and high efficiency"
The business purpose is the guiding principle or code of conduct of the whole business activities of an enterprise, which guides the enterprise to run the business purpose through the whole business activities according to the needs of the market and customers and the development requirements of the enterprise itself for a period of time, thus ensuring the orderly and effective development of the business activities of the enterprise.
Specific explanation of business purpose:
Integrity-Integrity pursues the brand effect of an enterprise. Only by being honest and trustworthy and gaining the trust of customers can we establish a broader customer relationship and promote the development of various businesses of Jiaxing Commercial Bank.
Stiffness-this is not only the implementation of internal rules and regulations of banks in a simple sense, but also a rich business code of conduct responsible for the fate of enterprises and the public. This is an internal control and restraint mechanism based on risk prevention.
Steady-the steady and healthy development of banks is not only the requirement of banking supervision departments, but also the development requirement of banks themselves. Only by doing a solid and steady operation can we protect the interests of customers and maintain the stability of financial order.
Efficiency-all business activities of modern enterprises aim at maximizing economic benefits. Therefore, Jiaxing Commercial Bank should establish an efficient operation mechanism and finally achieve the goal of efficient harvest. "Care for customers with your heart"
When it comes to service, people will naturally think of service attitude, service etiquette, service norms and so on. We regard "caring for customers with our heart" as the service concept of Jiaxing Commercial Bank, with the aim of further sublimating the theme of the service concept and making our services truly reach thousands of households.
Specific explanation of service concept:
Caring for customers-customers are the soil for our survival, just like human beings are to water. Only when we treat every customer sincerely, keep every customer with our heart, really think what customers think, meet their urgent needs, and let customers truly feel the value of the service you provide, will we create a fertile ground for ourselves and will certainly grow sturdily.