The first point: to understand that it is a new product, it is definitely necessary to promote the new product.
The second point: be sure to know that there is a discount, and be sure to enlarge the discount to attract users.
The third point: understand that the purpose is to promote new products and attract users' desire to buy.
Clarify the theme style here we know what to do and the purpose, and then we must clarify the direction of the theme style of the design. Since we want to promote new products and achieve the effect of preferential activities, we can't pretend to be the host, and we can't just pay attention to one aspect. The characteristics of new products should be enlarged, and preferential activities should not weaken the role of attracting users and finding materials. After making the design clear, you must find suitable materials, and you can't just find a product picture to deal with. Product pictures must show the characteristics of new products, at least not blurred, so the selection of materials is also very particular. After the materials are determined, the design and production of posters are nothing more than typesetting, how to look good and how to arrange, but we should also pay attention to clear themes, strong breathing, clear levels and fluency. Case Analysis If you want to do a good job in design and have certain design thinking and typesetting skills, you must appreciate a large number of excellent cases on weekdays, so you must not miss the resources we can see, whether it is domestic or foreign. When we appreciate works, we can't just look at them. Let's see how to appreciate other people's excellent works. How to turn it into your own knowledge and apply it to your own design projects. The poster above is mainly to promote food. The main picture is typeset in the center, the theme copy and other copy are typeset in the center, and decorations such as chopsticks, cups and spoons with illustrations are added around. The taste copy is hand-written, which reflects the handcraft of food, and the color is combined with red, which reflects the visual impact of appetite. The poster above is mainly to promote food, which is arranged in the lower right corner of the main picture, and the theme copy and important copy are in the top visual area. Chalk fonts are used to reflect the sense of handwork, while simple illustrations as the decoration of the picture atmosphere can not only enrich the picture, but also reflect the sense of handwork. The poster above is mainly to promote food, and the theme copy is written in the lower right corner of the main picture, reflecting the sense of craftsmanship of food. The picture mainly highlights food and theme copy, content with excessive element decoration, and highlights the main vision. Case Exercise Through the above case analysis, we will use case exercises to help you better understand this skill and apply it to your actual work. Let's get started! 1. Copywriting First of all, let's take a look at the copywriting and product drawings. The copywriting is very short and there are appetizing foods. Here, we also designed this poster in a way that reflects the sense of craftsmanship. 2. Layout of the main picture We used diagonal layout to design this food poster. First of all, we typeset the main picture of food in the right position in the lower right corner of the picture, and the visual effect of the main picture is slightly larger. Because it is mainly to promote food and highlight the appetite of food, we choose vitality orange as the background color. 3. Theme typesetting dislocates the theme copy up and down to make the picture more dynamic, and adds some decorative elements around the main title. 4. Other copywriting depicts the top of other copywriting in the upper right corner, while maintaining a style perpendicular to the theme. Keep reading consistency to describe the three labels of food. We use retro style as a design expression, which is more representative and can better reflect the handmade image. Price labels are also important copywriting information, so we use the style of small bubble labels to stand out. Here, our main picture and copy are typeset into pictures, and then we can decorate the whole picture. 5. Picture Decoration We choose the main frame with color block style. The color blocks are as casual as possible, making the picture more friendly, making the user's vision attracted by specific color blocks, and finally enriching the picture again. Add an illustration-style main picture to the theme copy to make the theme more design-oriented. Add a pair of illustration-style chopsticks under the main picture to set off the atmosphere, add some hand-drawn lines to make the whole picture more handmade, and add background to the illustration of the main picture for decoration. And add paper texture effect to make the whole picture more vivid. 6. Prototype packaging △ Another typesetting method summarizes that layout design is the most basic knowledge in our design. When designing, we need to analyze the temperament and tonality of the project, and always remember the four principles of layout design: alignment, contrast, repetition and intimacy. At the same time, when appreciating excellent works, we need to analyze and summarize them, so as to truly understand their Excellence. And in their own projects, they can be used reasonably. Today, they mainly share the design skills of handmade food, mainly using handwritten fonts and illustrations to set off the atmosphere and make the picture more visual.
At that time, food was turned into illustrations. Have you lost your tradition? At that time, food was turned into illustrations. Have you lost your tradition?
How many young people can fully remember the 24 solar terms is probably rare. The setting of solar terms by the ancients was extremely scientific, and some seasonal dietary changes were also in line with the constitution of China people.
Now the twenty-four solar terms are gradually forgotten by young people, but a young man painted all the twenty-four solar terms as seasonal food illustrations. These illustrations won the German Red Dot Communication Design Award, which not only spread the culture of China, but also sounded the alarm for us:
On the day when spring begins, people in China pay attention to buying a radish to eat, which is called biting spring.
In China, on the second day of the second lunar month, dragons look up, and the custom is to eat Longxu Noodles.
It is very meaningful to eat cold noodles on the solstice in summer.
It is a custom in the south to eat fairy grass to relieve summer heat in hot and humid weather.
As soon as the delicious summer is over, there is nothing delicious in autumn, so there are hairy crabs.
When winter comes, it's perfect to eat these high-calorie foods!
Heavy snow, meat can be stored for a long time, so there is bacon.
In the cold, eat high-calorie foods such as meat every day to resist the cold. At this time, it is time to supplement the body's dietary fiber to balance the body.
What a wise summary. It can be said that without the wise summary of the ancients, there would be no life today.
Do you remember the twenty-four solar terms? We have been taken away by the stick during the Dragon Boat Festival, but when we were filled with indignation, we found that we didn't even remember the 24 solar terms. ....
Tradition cannot be lost! We can't let others help us remember and inherit our traditions!
What are the posters with the theme of "eating"? Hee hee, my favorite poster about eating is China on the tip of the tongue! The attached picture is proof!
This is a landscape painting, with mountains and rivers flowing slowly. In the fog, a boat is rippling on the waves. Leisure anglers enjoy themselves and enjoy the beautiful scenery. But what does this have to do with eating again? Hey, look, here comes the clever place. Put a spoon on the left. This beautiful scenery is like a bowl of delicious soup. Very rich in Chinese flavor, it is a landscape painting and a poster about eating. Isn't this unique design catering to the theme of "China on the tip of the tongue"?
The documentary China on the Tip of the Tongue is very famous in China. Food develops slowly with the story, bringing rich experiences to the audience. At the beginning of this documentary, I liked it very much and drooled on the TV screen from time to time. This documentary has two documentaries, both of which describe food stories from all over the world except China. Fortunately, we have two dishes in Guangxi, snail powder and lobster sauce fish. For Guangxi people, snail powder is as important as brushing your teeth every day. Douchi fish is also the favorite of many Guangxi people. The lobster sauce fish in the school cafeteria is delicious. I order this dish almost every day.
In addition to the documentary, China on the Tip of the Tongue also published a book with the same name, an illustrated edition. As soon as these two books came out, I rushed to buy them and read them carefully. Sometimes senior three is hungry in the classroom, so I open the picture. The more I look at it, the more greedy I am! There is also a postcard, HD version! There are many posters in this series. You can search if you are interested. I also suggest you watch a documentary, which will give you a great feeling!